The article discusses the impact of housing policies on the building intercom market, highlighting how government initiatives in affordable housing have created new opportunities for manufacturers. At a press conference held at the 18th National Press Center on November 12, 2012, Minister of Housing and Construction Jiang Weixin mentioned that during the 12th Five-Year Plan, 36 million units of affordable housing were planned, with 10 million already under construction in 2011. This year, over 700 million units are expected to be started, and next year’s target is estimated to be no less than 5 million, possibly reaching 6 million.
This surge in affordable housing development has brought significant attention to the building visual intercom system. The connection between intercom systems and real estate makes the industry highly sensitive to policy changes and market fluctuations. The decision on affordable housing at the 18th Party Congress was especially welcomed by intercom manufacturers, who see it as a major opportunity.
With more than 1,000 units of affordable housing already launched, and 6 million planned for next year, the potential impact on the intercom market is substantial. While the introduction of high-end facilities in affordable housing is limited, the overall growth in housing projects still provides a solid foundation for the intercom industry. Developers, facing reduced profits due to tighter regulations, tend to prioritize cost-effective and reliable solutions, leading to a focus on mid-to-low-end intercom products.
Affordable housing remains a critical project for improving living conditions for low-income residents. Although the use of advanced features may be limited, the scale of investment presents a vast market for basic intercom systems. As a result, manufacturers are adjusting their strategies to align with these trends and explore new growth areas.
In addition to affordable housing, the broader real estate sector continues to influence the intercom market. In recent years, the rapid development of video intercom systems has been closely tied to real estate activity. Looking back at real estate data from 2009 to 2011 shows a fluctuating but generally growing market. However, in 2012, economic pressures and policy interventions led to a slowdown, affecting both developers and related industries like building intercoms.
Despite challenges, the building intercom market remains competitive, with many new players entering the field. Companies like Haier, TCL, and even international brands are expanding into digital intercom solutions. With the continued demand for smarter homes and better security, the future of digital intercom systems looks promising.
As China aims to build 10 billion square meters of housing by 2020, competition will intensify. Manufacturers must continue to innovate and adapt to meet evolving consumer needs while maintaining affordability and reliability. The intercom market, therefore, is not only influenced by policy but also driven by technological advancements and changing lifestyles.
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