The article discusses the impact of housing policies on the building intercom market, particularly in China. At a press conference held at the 18th National Press Center on November 12, 2012, Minister of Housing and Construction Jiang Weixin highlighted that during the 12th Five-Year Plan, 36 million units of affordable housing were planned, with 10 million already under construction in 2011. The government aimed to start over 70 million units this year, with next year’s target set at no less than 5 million, possibly reaching 6 million. This massive investment in affordable housing is seen as a significant opportunity for the building intercom industry.
The relationship between real estate development and intercom systems is close, and any changes in property market policies can greatly affect the demand for intercom products. With the introduction of new affordable housing initiatives following the 18th Party Congress, manufacturers are paying close attention. Industry experts believe that the upcoming projects will create substantial opportunities for intercom companies, especially given the large scale of planned developments.
Affordable housing projects often include basic smart systems such as video intercoms, surveillance, access control, and electronic fencing. Some projects also incorporate smart parking systems, aiming for more efficient community management. However, due to budget constraints, high-end features are limited, and the focus remains on cost-effective, reliable, and practical solutions. As a result, many intercom manufacturers are shifting their production towards mid-to-low-end products.
While the 36 million affordable housing units are not enough to fully resolve housing shortages, they still represent a major market for intercom systems. The government’s efforts to stabilize the real estate market have reduced developers’ profits, prompting them to seek more economical solutions. This trend favors intercom products that are simple, functional, and reliable, further driving demand for low-cost options.
Looking ahead, the building intercom market is expected to grow significantly. Despite challenges posed by economic slowdowns and tighter monetary policies, the government has shown willingness to adjust its approach. With continued investment in housing, the intercom sector is well-positioned to benefit from the expansion of residential infrastructure.
In recent years, the real estate market has seen fluctuations, with sales volumes and prices rising sharply in 2009 and 2010, followed by a decline in 2011. The first half of 2012 saw a slowdown in transactions, with developers adopting more cautious strategies. These trends have influenced the intercom industry, pushing it to adapt to changing market demands.
Competition in the intercom market is intensifying, with new players entering the field and established brands expanding their presence. Companies like Haier, TCL, and even international firms are showing interest in digital intercom solutions. While analog and semi-digital systems still dominate, the shift toward digital technology is gaining momentum, driven by falling costs and increasing consumer demand for advanced features.
As the Chinese economy continues to develop, the housing market is expected to remain a key driver of growth. By 2020, China aims to build an additional 10 billion square meters of housing, creating new opportunities for the intercom industry. With rising expectations for quality and technology, the future of digital intercom systems looks promising.
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