On October 10, 2017, Henan Xinrong Fund Control Co., Ltd. (hereinafter referred to as “Xin Rongjiâ€) and Anyang Municipal Government and Beijing Jinyi Culture Development Co., Ltd. (hereinafter referred to as “Jinyi Cultureâ€) reached a strategy in Zhengzhou. Cooperation, the three parties will jointly build a "golden jewellery industry chain project" with a total investment of not less than 5 billion yuan. The project was implemented in three phases, including the establishment of an early office display area, the construction of a gold jewelry and related supporting industry display and sales center, and the creation of a gold jewelry culture tourism town. After the whole project is completed and put into operation, it will become a collection of “Golden Culture†regional headquarters office, product display, sales, research and development, production, warehousing, logistics and ancillary services, and radiate the gold and jewellery industry in the four provinces of Shanxi, Shandong and Henan. Chain project. Jewelry, two plates depth financial linkage Jinxin Group for 20 years, although four plates, but always along two main lines layout, one is jewelry, the second is financial. In the jewelry sector, Jinxin Jewelry is the benchmark enterprise of Henan jewelry retail, mainly engaged in: gold, platinum, diamond inlay, K gold, jade, watches and other services. With the development of scale, specialization and specialization, it has become a terminal retail chain enterprise with “multi-brand centralized retailâ€. After 20 years of development, it has long been a well-known jewelry chain in Henan. Jin Yong Group Chairman Nian Yongan has always had a wish: "If Henan can establish a gold jewelry culture town that integrates gold jewelry design and development, processing and manufacturing, display trading, logistics and distribution, conference and exhibition, information integration and other functions. Not only can we leave more wealth in Henan, but also effectively promote the development of marginal industries outside the jewelry industry, such as tourism, restaurants, hotels, etc. In order to turn this dream into reality, I am willing to run away from personal interests. Nowadays, this idea has begun to be carefully planned. In the financial sector, Xin Rongji, a comprehensive financial services organization, was initiated by the Luoyang Municipal Government in 2006 with a total investment of 10 million yuan. A number of private enterprises participated in the establishment. After 11 years of development, it has evolved from a single guarantee company in the past into a comprehensive financial service organization covering various formats such as guarantee, small loan, financial leasing, equity investment, fund management and asset management, and has become a new three-board gold control company. The first share of the concept. Since 2017, Xinrong has basically developed the strategic development ideas of endogenous power and external breakthroughs, and constantly opened up new battlefields and expanded new space. In addition to Luoyang and Zhengzhou, the province also cooperated with Xinxiang Municipal Government and Anyang Municipal Government to carry out strategic layout. This time, together with the Anyang Municipal Government, the joint investment in the construction of the “Golden Jewelry Whole Industry Chain Project†is another in-depth cooperation between Xinrongji and the Anyang Municipal Government to jointly build the Anyang SME Guarantee Company on September 13, 2016. In November 2016, Xin Rongji participated in the establishment of the Anyang Municipal Government Guiding Fund; in September this year, Xin Rongji became a shareholder of Anyang Guoxin Asset Management Co., Ltd. and became its largest shareholder. Both sides have further expanded from the depth and breadth of cooperation. Xinrongji and Anyang Municipal Government have cooperated frequently in the past one year. From the perspective of the depth and breadth of cooperation, it is clear that Anyang City recognizes Xinrongji. Xin Rong's chairman, Yongan Yong, also said that Xin Rongji will leverage the synergies of its financial products such as guarantees, small loans, financial leasing, asset management and fund management, and introduce Xinrongji in Henan and Beishang Guangshen and other partners. The high-quality resources will be used for the transformation and upgrading of economic construction in Anyang City. This time, together with the gold jewelry national brand Beijing Jinyi, jointly created the “Golden Jewelry Industry Chain Projectâ€, which contains the jewellery complex of Yongan and the confidence to revitalize Jinxin Jewelry. He is also the founder of Jinxin Jewelry to the jewelry company. The best gift for birthday.
Chairman of Jinxin Group and Chairman of Xinrong Fund Control Yongan Yongan said at the press conference: "Henan Province is the second largest province in China. For many years, the relevant leaders of the provincial party committee and the provincial government have been trying to improve the gold jewelry industry chain. We will strengthen and expand the gold and jewelry industry in Henan. This dream will start in Anyang from today. We are not only to build a complete jewelry industry chain in Anyang, but more importantly, to create a gold jewelry in the ancient capital of Anyang. Cultural town. The history, culture and development of gold, diamonds and jade should be displayed, including the museum of diamonds, the museum of gold, and the museum of jade. The cultural connotation of gold jewelry and the culture of ancient capital Anyang The tourism industry as a whole combines to create a truly jewellery culture town.†Another partner of Xinrongji is also the strength of the jewelry industry. Jinyi Culture was established in 2007 with a registered capital of 648 million yuan and was listed on the Shenzhen Stock Exchange on January 27, 2014. At present, Jinyi Culture is strategically placed in the aspects of brand, retail franchise channel, smart manufacturing, smart wearable device, supply chain finance, big data marketing, etc., and is committed to leading the industry support, financial services and data management. Gold jewelry business.
Chairman of Beijing Jinyi Culture Development Co., Ltd. Zhong Li, Chairman of Beijing Jinyi Culture Development Co., Ltd. Zhong On said: “Jinyi Culture and Xinrongji are based on the unique competitive advantages of both parties and will bring resources integration for both parties. Multiple superposition effects such as complementary competitiveness. Not only small and medium-sized enterprises, but also the financial system in the upstream and downstream of jewelry, it is necessary to carry out business. This is a huge financing demand in the supply chain, and the financial model that interfaces with these needs is supply. Chain Finance. Jinyi Culture can further improve the business layout in the Central Plains market through the network channels and specialization advantages of Jinxin Jewelry in Henan. Through cooperation, it achieves scale effect in various fields such as complementary business advantages, product integration and capital concentration. It has very important strategic significance." In the future, the three parties will give full play to their respective advantages. By establishing a strong and highly flexible jewelry industry chain system, we will fully rely on Jinyi's advantages in supply chain, system management and resources to create a jewelry with complete information and functional services. Integrated supply and marketing platform. In this way, the economy of Anyang and even Henan will be promoted rapidly and lead the development of the jewelry industry. Multi-party forces joined forces, and the “golden jewellery industry chain project†of 5 billion yuan “golden jewellery whole industry chain project†settled in Anyang City Government, Jinyi Culture and Xinrongji. The total investment of “Golden Jewelry Whole Industry Chain Project†is not less than 5 billion yuan. The project is implemented in three phases, including the establishment of an early office display area, the construction of a gold jewelry and related supporting industry display and sales center, and the creation of a gold jewelry culture tourism town. Among them, the temporary office display area is about 2000-5000 square meters, the gold jewelry and related supporting industry display sales center area is about 60,000 square meters, and the gold jewelry culture tourist town covers about 500 acres. After the whole project is completed and put into operation, it will become a collection of “Golden Culture†regional headquarters office, product display, sales, research and development, production, warehousing, logistics and ancillary services, and radiate the gold and jewellery industry in the four provinces of Shanxi, Shandong and Henan. Chain project. According to the introduction, considering the industrial characteristics of the gold jewelry project and the feasibility of the project to grow bigger and stronger, the gold jewelry and related supporting industry display and sales center will be set up in the commercial pedestrian street of Zhangdefu, the core business district of Wenfeng District. The total use area is about 60,000 square meters, of which the gold jewelry and related industries have a business area of ​​not less than 20,000 square meters. Wenfeng District is located in the core city of Anyang. The old city in the area is the core area of ​​traditional business and trade in Anyang. The location advantage is outstanding and the commercial atmosphere is strong. In order to build a gold jewelry industry chain and further lengthen the industrial chain, 500 acres of land in the high-end business district of Baolian Temple will be used to build a small gold jewelry culture tour integrating R&D, production, display, warehousing and ancillary services. town.
Chen Zhiwei, member of the Standing Committee of the Anyang Municipal Committee and executive deputy mayor Chen Zhiwei, member of the Standing Committee of the Anyang Municipal Committee and executive deputy mayor, said in his speech that the project-specific service leading group, which will set up a major leader, will implement a “one-stop†service and arrange for a person to coordinate and solve the problem. Difficulties and problems encountered in the project progress. In order to support the project construction, Anyang Municipal Government and Beijing Jinyi jointly funded the establishment of Henan Gold and Jewelry Industry Fund, which is specially used to support the industrial park project. The total fund size is RMB 5 billion, and the first phase is RMB 1 billion, of which Anyang Municipal Government invested 20 %, Beijing Jinyi invested no less than 20%, and the rest was funded by relevant financial institutions. To support the development of the project, the government will introduce a series of project support policies. After the project is put into operation, it will provide preferential policies such as rent subsidies, operating subsidies and incentives based on the contribution to the municipal and district finances. I hope that the "Golden Jewelry Whole Industry Chain Project" will fall in Anyang and support the strategic development of Anyang's transformation and development, and let Anyang become a golden city from the heavy steel city!
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