The overall wardrobe is also known as a custom wardrobe and wall cabinet. Since it entered the Chinese market in 2002, it has been a lot of consumers because of its fashion, elegance, high space utilization, high combination, and its high degree of uniformity and coordination with modern home decoration styles. Household products with a high degree of attention.
However, with the rapid development of the overall wardrobe, the huge market has made the entire wardrobe industry prosperous. The entire industry will have a large backlog of orders due to excessive orders in the second half of the peak season, and the quotation and calculations cannot keep up. Increasing production error rates and prolonged delivery periods have made consumers very dissatisfied. This situation is common in the overall wardrobe industry in a highly developed period.
The main reason for this situation is:
First: The overall wardrobe is a production model based on order, and the production process is long.
From the quotation of the business assistant, to the material counting, cutting, drilling, edge sealing, sliding door production, assembly and trial assembly, packaging and shipment of the production workshop. From the above process, it can be seen that the production process of custom homes is much more complicated than the finished wardrobe, and the process is more. Basically, it is produced according to the order, so it takes more than ten days from the order in the store to the installation of the wardrobe. In the peak sales season, the production volume had to be extended to about 20 days. It was difficult to receive the goods on schedule because it caught up with the wedding room or the owner who selected the good time. It was really crying. The finished wardrobe can be moved directly to the home, and it can be completed within a few hours from purchase to delivery.
Second: The personalized production of the whole wardrobe leads to insufficient production capacity.
From the consumer's point of view, consumers are the younger generation from the late 1970s to the 1980s. They like to decorate their homes according to their own style. They will choose different decoration styles according to their preferences or economic conditions. The distinctive personality of the custom wardrobe is especially popular with the younger generation. This is the biggest reason why customized wardrobes are more popular than finished wardrobes.
The production of personalized sliding doors can not play the mechanized production of modern industry. The production of sliding doors in wardrobe companies is mostly manual or semi-manual. The production efficiency is low, which cannot meet the huge market demand. At the same time, the production of the cabinet will also be due to the problems of different sizes, diverse styles, rich plate colors, diverse supporting components such as lattice racks, mirrors, trouser racks, and tie racks. Insufficient production capacity seriously affects the reputation of the brand and restricts the development of the enterprise.
Looking at the development process of an industry, you can look at the development of foreign countries, and look at the development trajectory of similar industries such as cabinets. Cabinets and wardrobes are both custom-made industries. At the beginning of the development of the cabinet industry, the European cabinets, which are the bosses of the cabinet industry, were also troubled. Personalized demand has led to increased difficulty in production and the end of the mechanization process. Finally, Europa also implemented standardized production in production, and used inventory to solve the shortage of production capacity in the peak season. In the wardrobe industry, the effects of Sofia, Eslie and other brands after implementing standardized production are also very obvious. The foreign market is basically based on standardized production, and you can freely choose and install on your own when you choose. This shows that the implementation of standardized production in China's custom wardrobe industry is also an inevitable trend. It is understood that the Schneider overall wardrobe is also in the preparation stage of production standardization. I believe that under the leadership of General Manager Xin Fumin, it will definitely rise to a new level.
Benefits of standardization of overall wardrobe production:
First: reduce the staffing of terminal stores
The storefront is basically not equipped with designers, and the main sales are done by shopping guides. Because according to the structure diagram of Chinese home furnishing, according to the production standard of the whole wardrobe, more than 90% of the wardrobes can be produced according to standardization. Because during standardized production, a set of wardrobes will have cabinet No. 1, No. 2, and No. 3, which can be freely combined into the style you like. Combined with standardized sales software, ordinary shopping guides can display the renderings of the wardrobes required by customers and finally complete the sales. Now there is a certain brand store, which is decorated in a fashionable manner and equipped with professional designers to produce renderings. It really attracts consumers and has a large sales volume. However, some insiders said that because the quality of the brand's production needs to be improved, some consumers are also rushing towards the renderings, and after getting the renderings, they can buy wardrobes from other brands. This is how to make a wedding dress for others.
Second: increase production capacity and shorten delivery time
According to standard production, it can increase the production capacity of the enterprise and shorten the delivery time.
Non-standard production has always constrained the fast-growing wardrobe industry, while standardized production can greatly improve production efficiency and can do certain inventory. In this way, the style of the overall wardrobe is maintained, and it can be produced according to the standard. The delivery time is reduced from the original ten or twenty days to about ten days or shorter. This is a good thing for the terminal specialty store. It will not always remind the customer for the delivery date. If it cannot be delivered on time, it will also be fined or returned. At the same time, the quality of products produced according to standardization is better, such as the unified standard punching method, which changes the situation that varies from person to person before, and the error rate is very low. For consumers, because the manufacturer's standardized production reduces costs, its price will be cheaper than the previous non-standard production, and the characteristics of space saving, wide storage, and unified fashion style of the custom wardrobe are retained, which are good A pile.
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