Recently, we specially planned the "2011 New Perspectives on Home Furnishings President of China Home Furnishing Industry (Sanya) Forum Interview", let us witness together, the confidence and strength of the home furnishers for "recreating a new pattern" in the face of adversity-
Topic: 2011 New Perspectives on Home Furnishing China Home Furnishing Industry President (Sanya) Forum Interview Series
Guest: Zhou Caiyou, Chairman and General Manager of Chongqing Siwei Sanitary Ware Co., Ltd.
"Together, Toggle, Toggle, 2011, witnessed the rise of Siwei." On December 18, 2010, Chongqing Siwei Sanitary Ware Distributors Annual Conference and New Product Ordering Conference was held in Chongqing, Shancheng. Distributors and Siwei from all over the country Nearly 300 people including senior and middle-level leaders attended the meeting. In 2010, Siwei Sanitary Ware doubled its sales performance. More than a year after the "new Siwei" put forward the slogan "The Return of the King", the recovered Siwei looks forward to the rise in 2011.
2011 Four measures to ensure the rise of 4D
[Reporter] Hello, President Zhou! The theme of this year's four-dimensional annual meeting rises 2011 goodfeel . In 2011, what aspects will we use to let everyone see the rise of four-dimensional?
[Zhou Caiyou]: Our theme for this year ’s annual meeting: its rise in 2011 is also based on our corporate development strategy, especially the second year that our company has completed the "Return of the King" strategy. The first year is the year of recovery. The second year is the year of rise, to ensure that our road to rise can be successfully completed. We have also made some unified arrangements for this goal and adopted some development strategies.
First, in 2011, Siwei was still based on the development of the main bathroom industry. In 2011, through our investment in the structure of sanitary ware products, industrial upgrading, personnel adjustment and technology investment, we aimed at our high value-added products, improved the image of our products, increased the technological content and technical content of our products, and increased our The attractiveness of the product for the high-end market further enhances the brand influence of Siwei.
Second, we still have to build a new team. In the rising year, we found that 4D needed some new team introductions, including our marketing team and technical team, which required a large number of talents. We recruited more than 500 employees this year. For state-owned enterprises, such a development rate It is very fast, and the guarantee of the team is the premise. We have taken a lot of measures for talents, especially some management teams and technical backbone personnel, in order to attract these people to stay, including some of our new policies for them, to give them sufficient room for personal development, to solve The housing and children ’s education issues have all been incorporated into an important work of our enterprise next year to be solved and handled as a public opinion project of our enterprise.
Thirdly, as a state-owned enterprise, we must build the brand "Four Dimension" to enhance the core competitiveness and value of our brand. Although the brand Four Dimension is an old brand, the old brand should give out some new vitality, especially After our recovery last year, through our work and achievements over the past year, we have increasingly found that the influence of the brand is the core of our four-dimensional, we will next year from funding, projects, promotion, etc. All aspects to enhance our brand, this is what we need to continue to do.
The fourth aspect is to further maintain the speed of our new product development. In 2010, our new blue and white porcelain products were officially unveiled at the Shanghai Exhibition. We won the Red Cotton Award at Guangzhou International Design Week. This is the highest award in China ’s sanitary ware industry. We also won it. The start is a good one. As a rising year, we We must maintain this good posture. Doing more products in 2011, launching more products that can lead the industry and bring shock to consumers, let everyone feel that our 4D is the real focus of the real estate network . 4D is a real high-end brand. At the same time, we also We will launch some new products. In fact, our 2011 new product manual has been launched. Our leading products have launched more than 100 new products. This is not easy. We must continue to maintain the rapid development of the enterprise and realize the king. The returned three-year plan mainly takes measures in these four areas.
Leading 4D's mental journey: from uneasy to more and more confident in 4D
[Reporter]: President Zhou, you have also been in contact with this industry before. After so many years of contact with 4D, what unforgettable experiences have you shared with us?
[Zhou Caiyou]: I originally studied finance. I have worked in silk and liquor before. I have worked in such different companies as a senior executive. Before that, I was the general manager of Shixian Taibai. Before 4D, I also did some research and even demonstrated. To be honest, I still had some uneasiness in my confidence in the future of 4D, and I felt a lack of confidence. After more than a year of work, I have been For our four-dimensional brand, for the bathroom industry, including our dealer team and our market, we have done some detailed understanding. After more than a year of investment, our company has also achieved some results. Through these results We have further strengthened our confidence in 4D, our confidence in 4D development, and some confidence that everyone can fully achieve the strategic goals we have developed. My journey has been from an uneasy one to a more and more steady pace now. A process of growing confidence in the future.
Heavy rewards to share four-dimensional development results with dealers
[Reporter]: In your speech in the morning, you also mentioned that 4D can develop to today without the support of a large number of dealers. Our annual meeting this year also specially prepared cars and additional cash rewards, and we will take What measures to increase support for dealers and partners?
[Zhou Caiyou]: For the specific support measures of dealers, our company should write more detailed information in the dealer manual of 2010, and what we agreed in the dealer manual agreement is relatively clear, we can only say that, we In 2011, we will continue to support dealer friends with practical actions. In 2010, all our commitments to dealers were fulfilled. The cars we awarded to dealers this time and the big red envelopes issued by the end of the year are extra. The rewards we have not promised to them before, because they have contributed to our 4D, we want to make the 4D develop faster, so we sincerely give back to Chinaren at the end of the year and let them share the 4D development Results. I believe our policy in 2011 is better and more favorable than last year. By the end of next year, I believe that as long as the company develops, we will let them see more shocking, or more exciting preferential and supportive measures.
The competition in the bathroom industry will become more and more fierce in the future. Whoever has the resources will be the winner
[Reporter]: You just mentioned that the bathroom industry is special. There is a problem of resource integration. It depends on who integrates who. What are your expectations or judgments about the future market structure of the bathroom industry or the competitive form of our industry?
[Zhou Caiyou]: China ’s sanitary ware industry may become more and more competitive. This is nothing to say. Now there are more than 3,000 companies in the entire industry, and the homogeneity of products will become stronger. The real competition is mainly brands The competition is also a competition for talents and a competition for comprehensive strength. I also said in my speech today that some companies in the entire industry ’s market segment are doing well. The market segment ’s performance is determined by the characteristics of our market. Although the sanitary industry seems to be a traditional industry It can be a new type of industry, why do you say that? We can see some of the most advanced things, some electronic product information technology is used in our bathroom products, but our most traditional ceramics become our main component, such a very traditional industry full of modern elements, Just like a new type of industry, it is possible that whoever can master these resources in the future market competition and who can master the most modern things may be the real winners in the future. After fierce competition, the reshuffle of bathroom brands may intensify. As a result of the reshuffle, the entire industry may gradually form a relatively stable pattern.
Thank netizens for their support of Sisiwei
[Reporter]: The New Year is coming soon, can you speak to our netizens on behalf of Siwei?
[Zhou Caiyou]: Siwei has been able to come to this day over the years, especially in 2010, it has achieved good results, thanks to the support of our friends from all walks of life, especially our netizens ’attention and care for our 4D On this occasion, on behalf of all employees of Siwei, I wish you all a happy new year and all the best in the new year! We can achieve better and faster development with everyone's support. I hope you can pay more attention to our four-dimensional development, let us witness together, the rise of four-dimensional in 2011! Thank you!
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