The distinctive home style in the new century. Photo by Li Yanghong
In the early 1980s, people bought furniture by ticket.
Dresser from the 1980s and 1990s.
The Simmons bed was popular in the 1990s.
Nowadays, sofas with various materials and styles.
A pendant, a wardrobe, a set of sofas, a chair, and every piece of furnishings in our home bear our longing for a happy life. After 60 years of ups and downs, the house we live in has become more and more spacious and bright, the decoration is more and more refined, and it has a personal style. The furnishings of the home are constantly updated, and the taste of the home is unchanged.
The concept of decoration gradually matures
"What kind of decoration is it? Practical, environmentally friendly, and simple." Xu Jinsheng and his wife, who live in Wangcun South Street, said. Because the children are small, they pay special attention to whether they are environmentally friendly when choosing decoration materials. This is no longer an exception. More and more people are thinking like Mr. and Mrs. Xu. From the luxurious decoration 5 years ago to the simple decoration now, the Taiyuan people's home concept is gradually maturing.
"This house was renovated last year. We didn't find a decoration company. The workers we selected, the raw materials, especially the floor tiles and paint, were bought by ourselves, and the environmental indicators met the standards." This is Mr. Xu's sixth house. Speaking of the previous decoration, Mr. Liu was quite emotional.
In the 1990s, Mr. Xu owned his own second house, just like ordinary people. At that time, the decoration tended to be wrapped in solid wood. The doors and windowsills were endless, and they followed the trend seriously. They often went to a new community. Found that upstairs and downstairs are almost the same.
In this century, Mr. Xu, who has a successful career, owns his third house. At this time, the term decoration is very fashionable. Mr. Xu went to the decoration company, negotiated the budget and decoration style, and let others toss. At that time, consumers had a certain comparison psychology and blind obedience to decoration. Some consumers blindly pursued luxurious decoration such as three-story ceilings and marble floors. The two-bedroom house decoration fee was as low as more than 100,000 yuan, and some even cost hundreds of thousands. yuan. This situation directly drove the fire in the provincial home furnishing design market, and at the same time spawned a large number of home improvement companies, and even many "guerrillas" appeared.
But as soon as I checked in, I discovered many drawbacks. "It's obvious that he doesn't drink, but he puts on a big bar, which is really a decoration." Now, Mr. Xu, who already has 6 houses, lives in this simple and practical one.
Comments: From small houses to big houses, from one house to many houses, many families feel the changes brought about by the reform and opening up, and the correct decoration concept has gradually penetrated into people's lives.
Li Xin came to Taiyuan from the south to make a sofa 26 years ago
Li Xin, the head of Taiyuan Lixin sofa. A person from Nantong, Jiangsu Province, who worked hard in Taiyuan and started on a sofa and had his own business.
In 1978, when Li Xin was 23 years old, he decided to work in Shanghai, not far from home. From helping others, to opening a stall to make a sofa for himself, Li Xin's life in Shanghai gradually stabilized with his skills.
In the early spring of 1983, Zhou Dengke of Taiyuan Hydraulic Parts Factory went to Shanghai on a business trip. When he saw a cart on the road quietly begging for a sofa, he wanted to buy it but was worried about consignment. So the two left each other's address and agreed that Zhou Dengke bought good materials in Taiyuan. New to Taiyuan made him a sofa.
After a few months, Li Xin and his companions arrived in Taiyuan by train. They waited for Zhou Dengke to buy materials while understanding the Taiyuan market. Seeing that Zhou's rootstock was useless, I bought some accessories and made a sofa downstairs. When it was done that day, it was sold on the street, and within half an hour, they sold it for 195 yuan. Li Xin started his own sofa business in Taiyuan.
Later, Li Xin's sofa entered Wuyi Building, Jiefang Department Store and other shopping malls. In order to facilitate the settlement, Li Xin decided to register a company. "It was very embarrassing to register a company with your own name at that time, and decided to use the name's homonym 'Lixin'."
Since 1986, in the "Jinma Cup" handicraft competition held by the Provincial Education Building, Lixin Sofa won the first place in the industry; "Begonia Washing Machine" won the first place in the washing machine at that time. Subsequently, Lixin won the first place in the industry in the "Jintu Cup". The two first places won Li Xin's brand awareness, and he played a TV advertisement of "Shanxi's own brand". Subsequently, Li Xin decided to end the sales model relying on the big shopping malls and rent a booth at the Youyi Building to market itself.
Today, the annual production scale of Lixin sofa has reached more than 10,000 sets, and there are more than 80 distributors in the province. "The next goal is to go to the whole country." Li Xin looked forward to.
Comment: It is the opportunity given to Li Xin by the reform and opening up to start his own business, and the improvement of the people ’s living standard has given Lixin Sofa to grow and grow. We have reason to believe that Li Xin ’s next goal is not a dream.
Ten years ago, the Li Family Pavilion, the largest furniture city in Taiyuan, was born
For the Taiyuan people, when they talk about the furniture city, they will think of Li's Pavilion. This is not only because of the TV advertisement with rich dialects in Li's Pavilion, but also because Li's Pavilion is the first furniture in Taiyuan City with after-sales service city.
The Li's Pavilion opened in 1998, and the Taiyuan people who were getting rich gradually began to pay attention to the home environment. At that time, the furniture stores in Taiyuan included the Red Triangle and township furniture cities, and sales were very hot.
As a businessman, it is undoubtedly a good time to enter the furniture industry at this time, but why should you add a "yoke" to after-sales service? General Manager Zhang Hongsheng, who co-founded with Li Jinshan, chairman of Li's Pavilion, told reporters about the reason.
Every time Li Jinshan travels to Guangdong, he will go to the furniture city there, and every time he encounters a favorite product, he will put it down. But when I returned to Taiyuan, I saw a discounted furniture store: stores with less than 1,000 square meters, no brand; the furniture is placed together randomly, there is no beauty at all; the after-sales service is even more impossible to talk about, sometimes I am shopping, There was a quarrel in the ear because of product quality issues. It was at this time that a friend found Li Jinshan and said that his son was going to get married and wanted to buy a better set of furniture. Let him help him. This made Li Jinshan move his mind.
Li Jinshan decided to create the largest furniture store in Taiyuan. The brick-like facade wall has a business area of ​​more than 20,000 square meters. The unique new store really attracted the attention of many people.
Li's Pavilion has many pioneers in the national furniture industry, such as the "market mall" management model, which refers to the model of large shopping malls, implementing unified dress, unified sales, unified cash register, unified management, and "three guarantees" for the products sold. mode. Collect quality guarantee deposits from operating households to resolve disputes and compensation issues.
The results for the management households have made the Li's Pavilion more and more popular. Within less than half a year, the Li's Pavilion was full.
The furniture nanny service pioneered by Lai Si Pavilion in the country is more popular with customers. They set up a Lei Feng furniture voluntary repair team. No matter who bought the furniture, as long as there is a problem, they will call for free. . After shopping, free formaldehyde testing, free disassembly and assembly, overdue only cost maintenance fees and other services, won many customers for Li Shige.
"On the surface, we have invested a lot, but in fact our actions not only won the hearts of customers, but also improved the quality and image of the entire furniture service industry in Taiyuan." Zhang Yuhong, General Manager of Li Shige Marketing Center, said. By 2000, Taiyuan's furniture industry had entered a vigorous development stage. At that time, there were fifty or sixty queues to enter the Li's Pavilion.
Afterwards, Meilijiayuan and Accord Ruipu successively landed in Taiyuan, which made Li Shige, who has been the leader of local companies, feel pressure. They invited the top domestic designers for facades, interior decoration, brand planning, and image design to create Taiyuan's first-class furniture store-excellent furniture store, and put forward the pre-sale service concept: a professional team of designers, in the house According to the owner's hobby before the decoration, the designer proposes the design concept free of charge. Today, Li's Pavilion has four furniture stores suitable for different consumer groups in Taiyuan.
Comment: The appearance of Li's Pavilion has realized the dream of the people of Taiyuan pursuing furniture quality. Throughout the growth of Li's Pavilion, the changes in the marketing model from selling functions to selling feelings, from selling quality to selling taste have brought new vitality to the provincial home furnishing industry.
Red wooden box full of memories
Xiaolin's family placed a red old wooden box and moved it several times. Although her husband complained repeatedly, she was not willing to throw it away. The box is 1 meter long and 80 centimeters high. It is already 20 years old. Part of the paint surface has fallen off and the box is also loose. According to what the Internet said, Xiao Lin Simei gave the box a beauty and transformed a piece of personalized furniture.
This box was made in 1987 when my aunt was in college in the provincial capital, and my grandma asked a carpenter to make it for her. Xiao Lin remembered that every household had a thick wooden box or two at that time, which was placed in the most conspicuous place in the house to store clothes and valuables. If someone in the family gets married or goes out, they have to make a big wooden box. Grandma brought two red wooden boxes with a magpie-denmei pattern when they married, and they were also equipped with copper lifting beams and copper buckles
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