The whole cabinet is no longer a new thing. After the concept of "whole" has been recognized by most consumers, the home industry is thinking again, and many building material cabinet manufacturers have launched the concept of "whole home decoration".
Phenomenon suppliers start sellers' installation program
In the past, building materials vendors only managed to sell their products, whether through a home improvement company or directly facing consumers, as long as they could sell the products, their success. But for a long time, Kunming's home improvement company has been unwilling to be lonely. They not only sell design solutions, but also build their own stores. Furniture and building materials can be purchased in one stop.
But recently, this pattern of the market has quietly changed. Some home improvement companies have gradually withdrawn from the field of building materials and furniture, focusing on design only. Building material vendors were not willing to be lonely, and entered the field of overall home improvement. While selling products, they also sold home improvement design solutions.
Recently, Kebao Boloni launched a one-stop home improvement solution. Old cabinet companies such as European cabinets and British cabinets also announced the introduction of the concept of a whole wardrobe in a high-profile manner. The long-term goal in the future is overall home improvement. These enterprises basically have a relatively complete product line, and in the past, they have accumulated a series of experiences on the design of overall home improvement in the concept of creating overall cabinets.
Now, when their service range extends from the kitchen to all corners of the home improvement, a revolution about decoration quietly begins.
Household product suppliers are not only selling products, but are responsible for all the products of home decoration. Large items such as cabinets and wardrobes can be customized, and various building materials and accessories can be provided. By the way, they help customers design designs, and of course they are also responsible for construction . In the past, after consumers bought products in the hands of home building materials manufacturers, they could only be responsible for the installation of a single product at most, and could not consider the overall coordination and style matching issues from the entire perspective.
When the whole cabinet is no longer a new thing, after the concept of "whole" has been recognized by most consumers, the home industry is thinking again, and many building materials manufacturers have launched the concept of "whole house decoration".
New demand urges new direction of building materials business
Perhaps it is really affected by the financial crisis, many consumers have increasingly deflated wallets, "They are more sensitive to prices than ever before," said Zhang Kaiyi, general manager of the European cabinet, and because of this, consumers are all No longer afraid to spend time, look for lower price, better performance products from the market.
This process naturally spawned the popularity of home improvement DIY, and also allowed many building material suppliers who did not make terminals to see the many benefits that can be brought by directly facing the terminal.
After the building materials trader lifts the veil and goes to the terminal, he naturally needs to provide many services, such as installation and construction. With the enrichment of the product line, the scope of this installation and construction is expanding, so naturally, the rich building materials manufacturers also see the opportunities brought by the overall home improvement.
In the past, the various shady and various underground transactions that existed in the home improvement process have gradually surfaced in recent years, and consumers have become increasingly suspicious of many home improvement companies, especially the prices they provide. It is easy to find loopholes.
"The market needs more transparent, cost-effective and professional home improvement companies," industry insiders said. And home furnishing materials manufacturers with product, technology, and construction advantages will certainly take on this responsibility.
"Each family generally has only one kitchen, but there can be several bedrooms." This kind of demand in the market allows Zhang Kaiyi to see the opportunities brought by the overall home improvement in the future. After more than 10 years of development, hundreds of large and small cabinet companies have gathered. Although the real estate industry is hot, the overall cabinet market still has a lot of room for development. If you compare the emerging industries such as overall wardrobes and overall home improvement, there are obviously fewer opportunities. a lot of. The home building material suppliers who see this opportunity will certainly not miss such a good opportunity.
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