In today's fierce competition in the furniture industry, the annual national furniture sales exhibitions are like the pilgrimage day of the furniture industry. In order to seize the sales channels and win in the terminal, manufacturers are willing to throw a lot of money and promote the power of the family. Hundreds of participating companies are like the Seventh House of the Sixth House of the Sixth House. They are trying their best to make the most of them. They only look for the customer God to look back. Fortunately, they are very happy. However, in recent years, what is inconsistent with its high investment is that it is not as big as the 28-year-old girl’s squatting, waiting for the rabbit to sell, or “signing gifts, sending luxury cars†and other big-selling sales. The frenzy, the signing rate and sales effect of the furniture exhibition are not as good as before. Today, the furniture industry is like a homogenized ocean. How can manufacturers stand out and win customers? This is a process of constant thinking, constant precipitation and continuous improvement. In the era of transparent customer information and diversified information, manufacturers rely on products, services, advertising, exhibition promotion and other single-chain sales seem to be "weak", and improving the overall competitiveness of the entire industry chain is the terminal to win. Unbeaten magic weapon. Refusal to homogeneity: "Ten different" show personality to go out of the homogenization of the strange circle, the manufacturer's persistent pursuit of product details, must be like ultra-high-definition pictures, tolerant customers infinitely zoom in, zoom in, and then zoom in. To create a product difference, it is like a chef who wants to cook the most unpretentious ingredients to be cool but not greasy. The taste is meticulous and memorable. First of all, the manufacturer must highlight the advantages of each product in the details, the light is not enough, the key tells the customer where it is. Like the Pearl of the Pearl Furniture, the concept of “Top Ten Differences†was put forward at the end of 2008. Chen Shunya, the brand director of Mingzhu Furniture, told the reporter that the concept originated from the homogenization of the furniture industry at the end of 2008, when consumers could not see the products from the appearance and appearance. Differences, just blindly compare prices, furniture bought home in 3 years, 5 years will be a problem, the ultimate benefit is still consumers. Like an E1 grade high-standard environmentally-friendly sheet, it is pale and powerless to explain to consumers how the environmental protection factor and the standard are high. But the description of “environmental furniture that can raise fish†is not only the survival of the fish. The environment "speaks of the product's water resistance, odor and environmental health, not only attracts consumers' attention. In addition, manufacturers should make the sales terminal a benign interactive platform between consumers and brands. For example, the "sheet thickened 3mm furniture is durable and not deformed", which is prominent in the palm of the hand, is intuitively compared with other products of 15mm sheet, and the superiority is immediate. This is more practical and stereoscopic than any salesman's sales words. The sales terminal can also combine different forms of experience activities or comparative experiments to enable consumers to enhance the sensibility of the product, deepen the familiarity with the product, and gradually enhance the recognition of the brand. Do not take the usual way out of the exhibition to create a terminal to get rid of homogenization, and add more to the terminal channel, it is better to find another way. Furniture exhibitions are an important part of the sales terminal, but it does not mean that any furniture manufacturer must follow this rules of the game. For example, one of the frequent visitors of the previous furniture exhibition, the famous Sichuan-based company, has not participated in any furniture exhibition for two consecutive years. Three years ago, the Pearl of the Pearl Furniture also created the annual investment conference system. In order to seize the opportunity, the time for the franchisee brand promotion conference will be selected two days earlier than the Chengdu Furniture Fair. On the one hand, Shuangliu Airport and Chengdu Railway Station will be changed. Chengmingzhu Furniture's advertising marine and brand booths, free shuttle to the customers in Sichuan in advance; on the one hand, the national distributors screened, recommended and invited the intentional customers to arrive on the one hand three months in advance, the two-pronged approach, the promotion conference suddenly opened the situation, the signing rate was as high as 80 %. Chen Shunya said: "This is not just a look at a surface phenomenon at the show. It can understand more realistic manufacturers, see our crafts, see our world's largest production line, and see the development of our entire product. The series of management, operation and back-office will give him a more comprehensive and in-depth understanding of the future sustainable development of the company. "The intention is clear, targeted, pre-emptive, and has a continuous display of charm, how can we not win customers? What about the heart? Manufacturers' Way Out: Consumers are the center of the past 20 years. The secret of furniture manufacturers to avoid homogenization is consumer-centric. Chen Shunya believes that consumer-centricity is a holistic concept, which includes a series of links in systems, production, R&D, manufacturing and service. Now consumers need faster, more timely sales services, use more convenient products, design must follow the consumer's behavior habits, for example, now the LCD TVs used by households are getting thinner and thinner, consumers do not want TV cabinets Taking up the space of the home, the manufacturer can design the TV cabinet to a thickness of 30 cm or even 20 cm, making it strong and durable while revealing space. In addition, it is also necessary to expand the communication channels according to the life track of consumers. In the fragmented information age, how many consumer reasons are watching ads in front of the TV? Instead, most of the user contact brands will pass through search engines or shopping websites. Then, the company's advertising can not be limited to traditional media, more tend to cooperate with large portals, or develop mobile phone service app, open public microblogging WeChat, The company's environmental advantages, quality advantages, research and development advantages, style advantages, and outlet advantages are transmitted to customers through new media. This is also a gorgeous transformation of furniture companies in recent years. Determining the terminal: This is a comprehensive competitive terminal battle. In the final analysis, it is a long-term battle of comprehensive competitiveness. It is based on product quality, with style design, environmental performance and price set as the core value, plus As a backing force, we have the ability to deliver services, brand image, terminal services, and after-sales support. In an era of open network information and more diversified choices, savvy customers choose partners, not looking at the handsome models of an advertising film, nor the price diving of a certain value of the manufacturers, they will be even more Whether the cooperative brand has the ability to integrate upstream and downstream industry chain resources can bring them sustainable development benefits. Only when the furniture company wins the PK in the comprehensive quality, can the furniture enterprise truly steer clear of the homogeneity, move toward the difference, and take the rudder of the future.
In Stock
Currently most of tailor tape measures and retractable tape meausres and weighting tape measures are in stock, that means you don't need to wait. If you are in a hurry then in stock tape measure would be definitely your best choice.
For standard colors of Tailor Tape Measure we have stock, like black, white and yellow.
For Retractable Tape Measure and waist circumference tape measure, white and yellow are in stock.
Length of tape for existing samples is 1.5m, width is 13mm and
Scale measurement for existing sample
Existing sample for Tailor Tape Measure:
1. 150CM/ 60 Inches * 13mm (white and black)
2. 150CM/ 60 Inches * 16mm (white and black)
3. 150CM/ 60 Inches * 19mm (white, black, pink, yellow, and blue)
Existing sample for Retractable Round tape measure:
1. 150CM/ 60 Inches * 7.5mm (white and black)
2. 150CM * 7.5mm (ONLY METRIC, white and black)
Existing sample for Waist Circumference Tape Measure:
1. 150CM/ 60 Inches * 13mm (white and black)
2. 150CM *13mm (ONLY METRIC, white and black)
For Retracted Tape Measure
100cm/40inch*20mm inch+cm, information chart, single side printing
150cm*20mm, single side printing
150cm/60inch*20mm, inch+cm, single side printing
Wound ruler, 18cm/7inch*25mm , information chart, single side printing
Wound bullseyes, 5inches * 7 inches, transparent material make it very easy to see throught the wound size.
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