How to deal with civil security in the future?

The prospects of the civilian market have always been favored, and in 2013 the civil security market can be said to have entered a new realm. There are not only leading enterprises in this area but also small and medium-sized enterprises that are eager to try and there are also foreign companies that are eyeing them; they have both traditional channels to cater to, as well as the strong involvement of security e-commerce. The security of civil security has entered a busy green spring. In the coming new year, the civilian security market will welcome a broader tomorrow.

After all the foreign companies have experienced a brilliant pyramid, they are now experiencing a bleak period of “a group of wretched uncles who repeatedly study, the teenager finally touched the wall, hiding in the corner crying.” When the same dish is placed in front of you, the distance between “good food and flying” and “unpalatable” may be just a gap of 0 on the bill. Yes, this is an era of cost-effectiveness everywhere. In the exhibition site, you can receive promotional pages printed with double-digit price IPC everywhere. With the further decline in the cost and price of IP high-definition products, it seems to open the door for civil security.

While the quality of the citizens continues to increase and their national income continues to increase, the demand for their own security is increasing.

This is just like Maslow's law of demand pyramid: When people meet physiological needs, they must begin to consider security needs. And this market is just a blank. Similarly in people's ideas, there is no such market, and there is no habit of paying for home security products. The coexistence of challenges and opportunities can easily light people's adrenals. Compared to the more aggressive commercial market, the civilian market is like a shy 18-year-old girl. "Depression in obsessiveness" seduce many security companies as they go.

Nowadays, with the shadow of civilian security everywhere, some mainstream manufacturers have separately designated a display area for civilian security products. The most dazzling of this civil security is undoubtedly Hikvision's dry son, “Fossil EZVIZ”, and its family members’ C1 and C2 appearances are not like the things a security company has made. I am not surprised that the design is so sophisticated and even affixes a "beautiful" trademark. Tsinghua Tongfang’s chivalrous men are holding high the idea of ​​“selling sprouting and not being shameful”. It is also a good practice for a doll to be given to children as a double-edged sword. Canon, Samsung, Irvine and other foreign companies have also targeted the civilian security market with the introduction of high-performance miniature bolts and miniature hemispheres.

Therefore, judging from the current situation, civilian security has finally begun to move forward with great enthusiasm for many years. In the next two years, it will gradually enter people’s lives and become a part of people’s lives. This trend is also a trend. irreversible.

The development of civilian consumer security and security into the civilian consumer market is not an easy task. It is a gradual process to solve the problems of enterprise management, marketing, technology, products, operations, and users. The future development of civil consumer security will show what kind of development trend is still worth our discussion.

Enterprise: With the gradual increase in market share of consumer security, product technology has become increasingly mature, many front-line security companies, home appliances, IT communications companies are optimistic about the consumer security market, one after another for family, small and medium-sized business applications. In addition to domestic large-scale security companies such as Hikvision, Dahua, and Kodak, Samsung, Lenovo, and Haier, these superpower “alien troops” are also planning to enter civilian security and try to occupy the commanding heights of the civil security market. For example, Lenovo Group's new product, Jiajiabao, is the first cloud storage service in the country. In addition, Haier, a maker of home appliances, launched U-HOME based on the “Smart Home” series. With the continuous development and cultivation of the civilian consumer security market, there will be more and more companies in other industries.

Products: The civilian market, especially home users, is mainly based on their own subjective needs. The civilian security model of “self-purchase, self-use, and self-use” determines that the products in the civilian market must be easy to use. Nowadays, the products introduced by the manufacturers for the civilian market mostly use the “all-in-one” form, integrating video surveillance and alarm functions in the products, simplifying the installation process, and setting the remote controller's one-click settings so that users can do their best. Foolish style." In the entire development process of products in the future, the overall system design and construction will have a direct relationship with the user groups that the product ultimately faces. Security products must enter the civilian market and must still be close to the people in all aspects. Easy to use, easy to buy, and low price."

Technology: The integration of civilian consumer security products will continue to be an important trend in development. Integrating monitoring, alarming, and other functions in products will still be welcomed by the market. With the development of high-definition security, networking, and intelligence, these technologies will gradually move toward the civilian consumer security market. The future intelligent security monitoring system will combine applications such as 4G, security, and intelligence, as well as flexible combination of telecommunication operations. The existing value-added business system of the company integrates multiple services such as TV entertainment, video surveillance, video conferencing, mobile video, and visual communication on one platform to provide users with the advantages of integration to meet the individual needs of users.

Service: Although the product technology has been developing all the time, the after-sales technology has always been the shortcoming of civilian consumer security. At present, there are many domestic brands with uneven quality, and even some small brand products have a blank after-sales service. For civilian consumer security products, especially home monitoring and alarming, electronic devices are more prone to failure than mechanical devices, and in the event of a failure, professionals are required to perform maintenance. If the after-sales service is not in place, it also brings some inconvenience to the user. Home monitoring products must be truly user-centered, strive to provide users with timely and complete after-sales services, and use competitive after-sales services to win customer satisfaction and loyalty. Therefore, the improvement of product quality and perfect after-sales service guarantee system will become the decisive factor in the rapid development of civilian consumer security.

Standards: Although the development of civil consumer security has begun to emerge, the lack of family market standards has caused everyone to stand still. At present, the integration of various subsystems in the household system is technically not difficult, but because the protocols between the subsystems are not open, it is difficult to communicate with each other. There are too many systems in the home system. Each subsystem has its own standards, such as wiring, security, home appliances, etc. Each system has its own way. Only the introduction of the overall industry standard and the connection between individual standards can make the family safe. Really form an overall system. Obviously, the family market covers a complex system engineering. It is difficult for a certain company to achieve a dominance, define the agreements and interfaces between products, and need to be promoted by relevant government agencies. With the gradual development of the market, there will be more and more manufacturers entering the home area, which will drive the market to develop faster and faster. Under the self-regulating and reshuffling of the market, the technology of the company that has undergone market baptism at the end will provide a good basis for future standards development. Then, through the guidance of the leading units and the promotion of strong companies, the standards will gradually mature.

Sales channels: The purchase and decision-making of the general public greatly differs from that of the professional market. Consumer-oriented consumer security products will eventually become consumer electronics as well as mobile phones, computers, and cameras. Combining with the changes in the market and customer needs; related companies will comply with the requirements of the civil security market for channels, and will gradually learn from the “last kilogram contention” sales strategy of fast-moving consumer goods in combination with multiple marketing channels, appear in target customers and form consultation and purchase. The local terminal of the construction of the channel took the initiative to move closer to the customer and diverted the channel terminal to various other markets and formed a certain intensive type. There are more and more new ways to focus on marketing methods: for example, the combination of experiential marketing, online marketing, and offline interaction that are currently prevalent. With the development of information consumption, civilian consumer security will surely show a hundred flowers and hundred schools of thought.

Security giants compete to seize market share At the beginning of November, Shenzhen Anbo was successfully concluded. The author feels a strong atmosphere of the civilian market at the Anbo conference venue. Samsung opened up China's civil market, and for the first time at the Expo, it released three civil security video surveillance products, SCD-2021RP, SCO-2040RP, and SCO-2030RP, which are meticulously built with today's most advanced technologies. The release of these three new products for security in the civilian sector indicates that Samsung Tyco is beginning to use its potential as a security and civilian market.

As a giant in the field of domestic security, Hikvision has always been at the forefront in the civilian field. In May, Minister of Industry and Information Technology Miao Wei inspected Hikvision's informatization construction work and vigorously promoted its civilian new product “Video 7”, setting off a civil security wave in the security industry. Chairman of Hikvision's Chen Zongnian said that governments in various countries are increasingly aware of the importance of safety, and ordinary people’s eagerness for security is also growing stronger, which provides enterprises with a rapidly growing market opportunity. This shows that the leaders at the top level attach importance to the domestic civil security market.

At present, the civilian security market is still in the market cultivation period, and its application prospects are broad. Hikvision through the market survey, through the C1 type multi-function high-definition network camera and simple and practical C2 economic card network camera, easy real-time video on demand, historical video viewing, event notification, video sharing and other functions. These products are all Hikvision's new products for the civilian market. Hikvision is making efforts in the micro-enterprise and family markets, which have been identified by the industry as potentially explosive.

Another video giant, Dahua, which is relatively low-key, is also gradually moving forward in the civil sector. According to relevant media reports, it achieved civil IPC DVR NVR products to go into battle. However, security needs to be like a consumer electronic device, which is widely known. According to the current product characteristics and market characteristics of security products, there is still a long way to go for civil use.