Jin Jiuyin 10 has arrived, and the building materials market has not been able to pick up. This has caused many building materials companies to become stagnant. In the summer low season, companies competed in the market for price wars, ignoring raw materials prices and property purchase restrictions and Other pressures. Many companies think that the peak season of gold, silver and silver will come. The market is bound to get hot, but I don't know if this year is a special case. It is still a long time for the market to pick up. After some small and medium-sized enterprises struggled for a summer, they couldn’t stand it anymore, and they all went up prices.
Raw material prices rose, "to withstand" is "to pass"
Obviously, the inevitable consequence of rising raw material prices on the basis of not raising prices is that the profits of sanitary ware companies are low, and most sanitary companies are responsible. This year's profits have fallen a lot year-on-year last year, and some other companies have seen their profit margins fall even more.
At the same time, many sanitary ware companies expressed their concern that the increase in the price of product terminals would solve the problem of increased costs, so that the customer groups in dealers, engineering, and retail industries would be subjected to greater pressure, coupled with fierce market competition and overcapacity, consumers would not buy it. A series of problems, such as an overstocked inventory, eventually led to the failure of timely return of investment funds, resulting in a lack of cash flow and the occurrence of cassettes in the operation of the industry chain. Therefore, it is difficult to absorb the rising cost of product terminals to absorb the rising cost.
Sanitary and sanitary products in the construction industry should comply with the tide of price increase, or the cost pressure from top to bottom, and continue to set a price for sales. The reporter visited some sanitary and sanitary companies and faced the soaring production cost of sanitary wares, how companies decided. The sanitary ware industry and the sanitary ware industry have shown different trends. According to a market survey, the sanitary ware industry in 2011 will still have relatively stable prices for sanitary ware products. The prices of new products for rural development will decline, and high-end products You will encounter the challenge of price competition. The sanitary ware industry after the New Year's Day in 2011, facing the high inflationary pressure of the domestic economy, some well-known bathroom brands fear the market sales pressure, have raised product prices. Predictably, there will be a collective price increase in the sanitary ware industry in 2011.
Bathroom prices are good fortune
Sanitary companies visited the reporters but said that the price increase is not necessarily a bad thing for the development of the company. From a certain perspective, it is more likely to promote the development of the industry.
An authority of an association believes that product price increases are the development trend of the industry. Low-price and low-level industry competition is not what we want to promote. The production cost of the Taowei industry is still relatively high. If we still maintain the original level, it will be unfavorable to the development of the industry. He has been advocating to increase the technological content, cultural and artistic content of products, and to increase the added value of the products as a development goal of Taowei's enterprises, instead of blindly winning with scale or winning with low-level competition.
Xiaobian conclusion:
China's ceramic sanitary ware industry faces two major challenges, first is energy conservation and emission reduction, and energy consumption is reduced through technological advancement in production; in addition, ceramic sanitary ware with energy-saving efficacy is produced through innovation. The rise in product prices does not enter the white-hot stage. It is internal digestion, or the profit cannot be lowered and the price is increased. All these require the company's own control. Just as the ceramic sanitary industry has entered the reshuffle stage in the industry, the price increase is a phenomenon in the ceramic sanitary ware market, and it also boosted the industry's reshuffle.
To do a good job in energy conservation and emission reduction, the previous study requires increased investment, and product costs will increase. The second is the rise in the price of raw materials. Therefore, ceramic companies should strive to innovate in the big wave of Ebb Tide, research needs, create demand, in order to stand on the forefront of the industry. Due to the fierce market competition, it is difficult to digest through the price increase of the product terminal, which will lead to a decline in unit profit.
Oushijia Hardware Wire Mesh Products Co., Ltd. , http://www.wiremesh-hb.com