The first Internet Festival was held at the W Hotel in Guangzhou, and the Suibao Group won the 2014 Most Influential Brand Award for its strength. As the first mattress brand of the Chinese, Sui Bao mattress has accompanied generation after generation of Chinese people into their dreams and set foot in the future. This award has once again evoked the amazing and admiration of the home people. The 43 years of research data established the research authority of Sui Bao in the field of deep sleep. The precipitation of nearly half a century has not caused the Suibao Group to stagnate. Instead, it has spurred enterprises to keep in mind "innovation" to integrate into the torrent of e-commerce: like the "double eleven" just past, Suibao mattress Tmall The store refreshed the online shopping history of mattresses with 20 million daily sales, such as Mango TV network joint, large bedroom strategy, intelligent products, logistics service system optimization, etc., all showing the ambitious development of Suibao Group committed to cross-border development. Mr. Chen Zhenzhou, Executive General Manager of Suibao Group, accepted the interview of the Internet Festival as an important leader. Chen Zhenzhou, Executive General Manager of Suibao Group, also won the 2014 Fengyun Character Award. The reporter also interviewed him. Unlike the consistent style of "the boss", Chen Zhenzhou's handsome Japanese image has a "healing warm man" charm. Throughout the interactive interview, he always showed a confident and friendly smile, confidently depicting the new and unique blueprint of Suibao's new and unique in 2015 – a comfortable and soft bedroom sleeping environment, which is like letting consumers stay in the environment. The bedroom paved in the natural grassland is full of heart and soul. [Interview person] Chen Zhenzhou, executive general manager of Suibao Group [Interview location] Guangzhou W Hotel fights "Double Eleven": 20 million days of sales is perfect []: Chen Zong, yesterday was double eleven, we saw netizens in Guangzhou Bao Tian cat shop bought very enthusiastic, I would like to ask how the overall sales of this year's Sui Bao double eleven? [Sui Bao Chen Zhenzhou]: From the data obtained in the early morning, the results of the double eleven are still ideal for the goals we set. On that day, we had more than 20 million sales, and our performance has improved compared with last year. Compared with the brand of Tmall's entire big home environment, our ranking is not very advanced, but if it is a separate mattress brand, Sui Bao is still ideal. Overall, yesterday, the entire e-commerce department and various departments of the company actively cooperated with each other. In the next week or two, production logistics will be very busy. We have a very strong work enthusiasm throughout the company to meet the challenges of the Double Eleven. []: This year, I saw that Sui Bao is still very cheap on the mattress, and the discount is quite awkward. [Sui Bao Chen Zhenzhou]: Yes, we are already participating in the Tmall Double Eleven event in the sixth year. We are also the first mattress brand to cooperate with the Double Eleven. The double eleven activity is one day a year, and the Tmall also gives us a request: to give benefits to consumers. For us, during the double eleventh period, we value the internal strength of the entire company and the improvement of the national logistics distribution capacity. With the influence of the Double Eleven, we can have a qualitative improvement in the entire (mattress) market and even the (Suibao) brand. []: Many home furnishing companies have cooperated with Tmall this year. When I interviewed the European School, I also heard that they would join Tmall's custom alliance. This alliance mode has begun to heat up in Tmall. As a mattress company, what do you think of the alliance model? [Sui Bao Chen Zhenzhou]: We are also striving to do alliance activities with some big brands. In fact, the ultimate beneficiary of the alliance activities must be consumers. Because they can choose different brands, or different styles, we have 43 years of research results in the history of Chinese people's sleep, and have absolute authority in the field of sleep. In this regard, we are also looking for big brands that match our brand hierarchy and history as our alliance partners. [ 】: What are the types of enterprises? Can you give some examples? [Sui Bao Chen Zhenzhou]: These are some professional brands, such as the European party you just mentioned. They are also doing some home customization, such as panel furniture, fabric home, home textile brand and so on. 43 years of precipitation: authoritative study of deep sleep []: You just mentioned deep sleep, this is also a hot word in recent years, many companies make a fuss about deep sleep, you feel that Sui Bao is compared with other companies in this respect. Where is its advantage? [Sui Bao Chen Zhenzhou]: The study of deep sleep comes from the data of Sui Bao on sleep research, and this data has 43 years of precipitation. As the first mattress brand in China, the first spring mattress manufacturer, we have 50 million consumers in the Chinese market, and more than 1,600 sales outlets in more than 30 provinces across the country. Especially in the deep sleep of Chinese people, we cooperate with different institutions of higher learning. For example, we have built a sleep test laboratory at East China University of Science and Technology. In addition, we also have a study of sleep comparison between China and foreign countries. [ 】: What is the concept of deep sleep? [Sui Bao Chen Zhenzhou]: Sleep has always occupied one third of life, and now the West advocates 7 hours (sleep). Chinese people have a lot of stress in life, especially young people's sleep habits are not particularly good. Deep sleep is not to say that you must get enough sleep in 8 hours, but in the time you have sleep, there is a best rest (deep sleep) time period. This is not the same as the casual lifestyle of Westerners. 〠】: Chinese people are more laborious. [Sui Bao Chen Zhenzhou]: Yes, we can't extend the sleep data and sleep model of foreigners to tell people how to choose his sleep scene. []: In fact, for the deep sleep, did Suibao say that it launched a fist product? [Sui Bao Chen Zhenzhou]: Our core database is called iFEEL Deep Sleep Perception System, which is divided into iComfort, iHealth, iSupport and iSupport. These three systems are the direction and center of our research and development, the most basic, such as (research) support iSupport (care support system). According to these three directions, we have developed 7 different series, all of which are aimed at different sleep needs in southeastern and northwestern China. [ ]: Can you give an example? [Sui Bao Chen Zhenzhou]: For example, one of our best-selling products, the Spring of the South. We develop in the North and develop in the South. Including mattress support, thickness, fabric selection, health and more. Because the north is relatively dry, the south is damp. Therefore, the south needs moisture protection, and it needs gentle and comfortable fabrics in the north to prevent dry skin, taking into account the skin problems of consumers.
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