The home security field has a promising future

In recent years, the development of the security industry has become more and more difficult. The main reason is that with a promising industry market, a large number of engineering integrators have entered. With low industry barriers, competition has naturally become fierce.

The emergence of some large-scale security and security monitoring projects in Ping'an City has made many security companies see hope, but the number of large-scale security monitoring projects in the city is small (only a few cities), and the high requirements for entry have deterred most security companies from being implemented. Security companies face a crisis of survival.

Where does the security industry develop? Ordinary family security system is the current development direction of the security industry, the most important product is home access control and home real-time image surveillance burglar alarm system.

Because of the polarization between rich and poor, the security situation is more complicated. Therefore, there are two related industries in the country are rapidly developing, one is the community security team, the second is the security door market. Under the intersections and overpasses of various roads in the city, it is common to see security guards standing there on duty. In fact, with their guards on duty, the number of cases of looting has been reduced. In large and medium-sized domestic cities, almost 70% of households have installed anti-theft doors and security nets. In developed countries such as the United States and Japan, few families have installed security doors and security nets.

However, if someone steals and robs them by entering the house with a “unlocked door,” even if there is community security, it will be hard to prevent. In a high-rise apartment, it is also relatively easy for someone to enter from an underground parking lot or enter an underground parking lot with a card. From this point of view, the development of traditional mechanical locks has reached the stage of non-improvement.

Replacing mechanical door locks with high-end electronic home access controls is a big leap. It can be said that this type of home access control cannot be deciphered and opened by ordinary people for a long period of time. The replacement of traditional mechanical locks by electronic home access control will become a trend in the future. . However, home access control is an electronic product. Electronic products cannot guarantee 100% failure. Therefore, it is also a key subject for electronic home access control research to ensure that doors can be opened in a safe and reliable manner when electronic home access fails.

In the electronic product market, everyone is more optimistic about communication products and home appliances. Security products are generally not favored by people because of the small market for security products and the large market for communication products and home appliances.

Judging from the current market: Now we must enter the market for communication products and home appliances, and the funds that need to be invested are all over 10 million yuan, and we can only occupy a very small market, and we are at risk of being swallowed by the market at any time; If you want to occupy a relatively large market share, you should invest at least RMB 100 million, and your profits will not be ideal.

The reason why security products are not favored by people is because the market for security products is too small. Now the scale of security companies is only about 10% of that of larger communication products and home appliance companies, but once security products are promoted to ordinary families, Home access control and home-use image surveillance alarm systems are not much smaller than communications and home appliances.

It can be said how large the market for security doors is, and how large is the market for home access control. There are 300 million households in China. Among the 300 million households, the real wealthy are willing to install family access control and make up the minority. The conservative estimate is 10%, that is, 30 million households have the above demand. Such a market is already quite Big. With real-time image monitoring and access control systems are high-end products in the product line, the actual demand can be reduced to 1% of 300 million households, to 3 million units, this figure is also very large.

Therefore, the home access control and anti-theft surveillance market is a very large and almost undeveloped virgin land. If the home security market is opened, it is an inexhaustible and inexhaustible market for the security industry.