Looking at the domestic situation, the new round of raw and auxiliary materials and transportation costs from the industry last year have brought a lot of pressure on furniture manufacturers; at the same time, the decline in consumer confidence caused by real estate regulation has undoubtedly made furniture companies worse. How to go against the trend and get out of the new crisis of the global financial crisis? The small series of the home network interviewed Luo Hua, general manager of the software business department of Foshan Celebrity Furniture Co., Ltd., and shared with the furniture business community.
The first sword: the market, seize the opportunity from the consumption trend
If enterprises want to survive from a new round of economic crisis, they need not only strength but also long-term persistence. Business owners need to be at the height of the overall situation and have a comprehensive understanding of the industry and their capabilities. No matter from the external environment of the industry or from the inside of the industry, there are new forces emerging. This is finance and informatization. It is these two forces that have formed a strong impact on the furniture industry chain. Market competition, in the final analysis, is the competition of comprehensive strength. Only by improving the overall strength of the enterprise as a whole can we grasp the market opportunities. Vendors are becoming more rational and consumers are becoming more cautious. Especially after the “Da Vinci Incidentâ€, domestic furniture brands have been treated rationally by consumers. As long as they keep up with the trend of the consumer market and seize market opportunities, furniture companies can also withstand the raging waves of the post-Crisis era.
Second Sword: Product, Technology Service Life
The product concept of celebrity furniture is technology service life, pursuing the perfection of technology, quality and service, and building a "spiritual space" for customers. After years of unremitting struggle, Celebrity Furniture Group has won numerous honors while expanding its production scale. It has successively won the title of international quality credit AAA enterprise and China famous product, and successfully verified the brand concept of celebrity furniture “Technology Service Lifeâ€. Celebrity Furniture Group uses the spirit of strength and forge ahead, with sweat and wisdom, to make "celebrities" become the iconic trademark of China's high-end living room furniture.
Luo said that celebrity furniture has always been doing business with customers "open doors." All the structures and raw materials of celebrity furniture products can be opened, so that consumers can see clearly and clearly, let consumers know that they are spending money to buy real materials. Celebrity furniture adheres to the concept of technology service life, and is the first in its products to integrate into the leading international and industry-first nano-carbon light wave materials, which can release negative ions, emit far infrared rays, block electromagnetic waves, have bioelectric energy, and can purify the air, which blocks Electromagnetic wave, bioelectricity and purification function can be visually proved on the spot. The infrared and negative ions have passed the national infrared detection center testing and certification. The infrared normal emissivity reaches o.86 units and the negative ion concentration is 3010/cm. It has obvious health care and treatment effects for middle-aged and sub-healthy people and has successfully entered the market. Middle-aged and elderly people generally do not need to see Chinese medicine practitioners, and they can enjoy the conditioning of celebrity products while sitting at home. At present, the product has applied for product patent protection from the State Administration for Industry and Commerce.
The third sword: opening up factories and businesses to win channels
It is reported that this functional product series independently researched by celebrity furniture has achieved a sensational effect at the Guangzhou International Furniture Fair which was concluded not long ago. The response was strong, and the on-site merchants experienced it. They greatly appreciated and successfully recruited more than 10 international and domestic distributors. . Even if recruiting dealers join, celebrity furniture companies have to undergo a rigorous review. Luo said: "Celebrity furniture company focuses on high-end brands, high technology content, I require dealers to have a strong sense of brand awareness and service, have a certain awareness of the company's technology products and the enthusiasm of promotion. Factory There is not only an upstream and downstream relationship with the franchisees, but also a platform dialogue relationship between the two, a change of roles, consideration of issues from the standpoint of the merchants, and a positive market research for celebrity furniture for reasonable suggestions from franchisees. We will pay close attention to implementation, continue to support, grow and grow each other, and achieve a true factory and business win-win situation. At present, the sales channels of celebrity furniture have gradually tilted from the first-tier cities to the second- and third-tier cities, and the trend is to send to the second and third-tier markets. Force, with the combination of export and domestic sales, specialty stores and direct sales stores coexist, focusing on bigger and stronger marketing system.
Rooftop Solar
We design, develop and install cutting-edge solar systems that will best suit your premises and energy use.
We use only Tier 1 PV panels and can design a system to suit your budget. Ask us about cash positive installations for commercial businesses.
Our services include:
• energy consumption analysis
• cost–benefit and risk analysis
• business case development
• financing and grants
• community projects
• solar and battery solutions
• controls and smart meters
• installation and maintenance
Solar Panel Products,Solar Panels,Solar Panel Kits
Yangzhong Huaxin Power Equipment Co.,Ltd , http://www.huaxinbusbarchina.com