According to the voice of the economy, "World Under the Company", Sweden's largest furniture manufacturer, IKEA, announced that it will cooperate with TCL Multimedia to develop products and enter the consumer electronics market. Such a message really makes many IKEA fans feel nonsensical: Imagine, when shopping at IKEA, you will encounter a TV or CD player with IKEA logo, you will choose to buy it. (Related news: IKEA teamed up with TCL Multimedia to launch furniture built-in TV in June) >>>>> Related links: Viewpoint: Home giant IKEA and TCL cross-border marriage: jointly looking for new growth points Why the world's largest furniture manufacturers will choose one China's home appliance manufacturer TCL cooperation? The relevant person in charge of IKEA China accepted an interview with the reporter of the Economic Voice and explained the cooperation in detail. TCL and IKEA jointly created the head of smart home appliances: Through market research, we found that in people's spare time, TV and audio systems occupy a very important position in the family, people have demand for this, and IKEA in the design of home There are special talents in this area, so we feel that we are working with electrical brands, such as TCL, to join forces to create a total solution for consumers in need. According to the relevant person in charge of IKEA, IKEA plans to launch a series of furniture that integrates TV sets, wireless sound systems and built-in CD/DVD/Blu-ray players in five European cities starting in June this year. It was then rolled out to seven European countries this fall and to other markets in the summer of 2013. According to IKEA, this specific series is designed for IKEA, which means that IKEA will introduce a unique product to the market. Experts predict that the simplest combination of benches, TV sets and sound systems will cost SEK 6,500, or about RMB 6035. Is this a "playing ticket" or a far-sighted layout? The relevant person in charge of IKEA said that IKEA’s decision was well thought out. If the effect is good, IKEA will have follow-up actions. Responsible person: We did this project because we passed the market research and thought that there was such a demand in the market, so we started to cooperate. Starting in June, we first launched this product in five countries. Whether this product will achieve sensational results at the time, we will wait and see. However, some media reports that working with TCL is not the first attempt by IKEA to develop a field outside of furniture. Ten years ago, the IKEA Group began selling home appliances that were jointly developed with Whirlpool Corporation. In the past three decades, the IKEA Group also sold home appliances developed in cooperation with Electrolux. As for the effect, we still don't know. In recent years, IKEA has grown faster in China. Since September 1, 2011, IKEA's sales in China have increased by more than 20% this fiscal year. The relevant person in charge of IKEA China told the Voice of Economics reporter that the future development of IKEA in China should be accelerated, and strive to achieve an average of three per year. Responsible person: IKEA opened its first retail store in Shanghai, China in 1998. So far, there are 10 retail stores in 9 cities in China, all of which belong to the IKEA Group. Soon in June, Wuxi Mall will open, IKEA plans to develop in China, and hopes to open more IKEA stores in more cities. At present, our plan is to be at all levels in China at an average rate of three stores a year. The city opens more IKEA retail stores.
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