After experiencing the impact of the 2008 financial crisis on the export of the furniture industry, the domestic market began to be coveted by more furniture companies. The export-oriented furniture enterprises began to seize the domestic market share, hoping to share a piece of it, resulting in the domestic sales of furniture in 2009. Market competition is becoming more intense. However, with the 2010 Central Economic Work Conference, it is decided to continue to expand domestic demand, moderately loose monetary policy, and accelerate the urbanization construction. This undoubtedly gives everyone greater confidence and is more optimistic about the domestic market development of China's furniture industry. .
The domestic market continues to maintain 15% growth in the future. The market prospects are broad. According to the data released by the China Association for the Advancement of China, the domestic market has maintained a growth rate of more than 15% for many years, and annual sales exceeded 400 billion yuan. Wang Ke, executive vice president of the Guangdong Furniture Chamber of Commerce, also mentioned in the forum that in 2009, the state encouraged the expansion of domestic demand. The majority of furniture companies, especially some export enterprises, also began to switch to domestic sales, making the domestic market very successful. Good results, it is estimated that the domestic sales reached 138 billion in the whole year, an increase of 15% over the 120 billion in 2008; from the whole change of the whole year, the Guangdong furniture industry has very good signs of recovery. It is precisely because such a huge cake has attracted a large number of enterprises to enter the furniture market, resulting in competition in the domestic market throughout the country.
Li Weiliang, the chairman of Meiying Furniture, which was once export-oriented, said in an interview with the Internet that he is very confident in the domestic market. Meiying is now flat with foreign sales and domestic sales. If it develops well, it may even exceed the export market in the domestic market. With the acceleration of domestic urbanization construction and the continuous improvement of consumers' living standards, the domestic demand market is still huge. Therefore, as long as the furniture enterprises grasp the direction, the future market prospects are still broad.
Although the domestic market is wide, furniture companies need to find a position to avoid blind transformation. Although the domestic market for furniture is broad, some people think that not all companies have the ability to compete for this cake. For example, some enterprises that have been exporting have turned to domestic sales in 2009. Some enterprises have stabilized in the domestic market, and some enterprises have disappeared since then. Zhu Changling, vice chairman of the China Association for the Advancement of the Chinese People's Republic of China, believes that Chinese furniture itself is diversified. There are many branches for civil, office, education, and hotels. Enterprises must find their own positioning, continue to export and do the primary market. Furniture companies in the second and third-tier markets must first raise their own positions, avoid blindly following the trend, and transform in areas that are not good at.
Industry voice: Marketing channels are the most critical link for export to domestic sales. The industry believes that marketing channels are the weakest and most difficult part of exporting to domestic sales. First of all, they do not understand the channel mode and terminal format of the industry, and the domestic marketing channels of enterprises. The dealer is a blank. And building a complete marketing channel is not an easy task, so not every company can turn the corner, and can make good use of this opportunity to successfully transform.
Channel construction is the main support for export-oriented enterprises to enter the domestic market. It is not just the conversion of products, research and development, and imitating domestic products. It is to fundamentally clarify strategic choices, enterprise positioning, brand positioning, product positioning, and to understand the passage of products. How to channel out and how to expand channel distributors is the top priority for enterprises to enter the domestic market.
Although the domestic market has a lot of room for development, it will become more mature in the future and the competition will become more and more fierce. The export enterprises must be familiar with the domestic market, understand the current situation of the enterprise, and the business direction, and have a relatively comprehensive layout in the terminal to be successful. Transform and win new developments.
The domestic market continues to maintain 15% growth in the future. The market prospects are broad. According to the data released by the China Association for the Advancement of China, the domestic market has maintained a growth rate of more than 15% for many years, and annual sales exceeded 400 billion yuan. Wang Ke, executive vice president of the Guangdong Furniture Chamber of Commerce, also mentioned in the forum that in 2009, the state encouraged the expansion of domestic demand. The majority of furniture companies, especially some export enterprises, also began to switch to domestic sales, making the domestic market very successful. Good results, it is estimated that the domestic sales reached 138 billion in the whole year, an increase of 15% over the 120 billion in 2008; from the whole change of the whole year, the Guangdong furniture industry has very good signs of recovery. It is precisely because such a huge cake has attracted a large number of enterprises to enter the furniture market, resulting in competition in the domestic market throughout the country.
Li Weiliang, the chairman of Meiying Furniture, which was once export-oriented, said in an interview with the Internet that he is very confident in the domestic market. Meiying is now flat with foreign sales and domestic sales. If it develops well, it may even exceed the export market in the domestic market. With the acceleration of domestic urbanization construction and the continuous improvement of consumers' living standards, the domestic demand market is still huge. Therefore, as long as the furniture enterprises grasp the direction, the future market prospects are still broad.
Although the domestic market is wide, furniture companies need to find a position to avoid blind transformation. Although the domestic market for furniture is broad, some people think that not all companies have the ability to compete for this cake. For example, some enterprises that have been exporting have turned to domestic sales in 2009. Some enterprises have stabilized in the domestic market, and some enterprises have disappeared since then. Zhu Changling, vice chairman of the China Association for the Advancement of the Chinese People's Republic of China, believes that Chinese furniture itself is diversified. There are many branches for civil, office, education, and hotels. Enterprises must find their own positioning, continue to export and do the primary market. Furniture companies in the second and third-tier markets must first raise their own positions, avoid blindly following the trend, and transform in areas that are not good at.
Industry voice: Marketing channels are the most critical link for export to domestic sales. The industry believes that marketing channels are the weakest and most difficult part of exporting to domestic sales. First of all, they do not understand the channel mode and terminal format of the industry, and the domestic marketing channels of enterprises. The dealer is a blank. And building a complete marketing channel is not an easy task, so not every company can turn the corner, and can make good use of this opportunity to successfully transform.
Channel construction is the main support for export-oriented enterprises to enter the domestic market. It is not just the conversion of products, research and development, and imitating domestic products. It is to fundamentally clarify strategic choices, enterprise positioning, brand positioning, product positioning, and to understand the passage of products. How to channel out and how to expand channel distributors is the top priority for enterprises to enter the domestic market.
Although the domestic market has a lot of room for development, it will become more mature in the future and the competition will become more and more fierce. The export enterprises must be familiar with the domestic market, understand the current situation of the enterprise, and the business direction, and have a relatively comprehensive layout in the terminal to be successful. Transform and win new developments.
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