[China Aluminum Industry Net] When all kinds of e-commerce are rampant in the industry, the commercialization of aluminum alloy doors and windows has no small impact on the entire industry, and aluminum alloy doors and windows e-commerce service chain in the hearts of consumers to establish a high degree of confidence It is also more difficult. In the industry, there are many companies that hope to develop through the control of product quality. However, when aluminum alloy doors and windows are not yet established, some businesses have already relaxed their vigilance in pursuit of profit. In today's new situation, the development of the aluminum alloy doors and windows industry not only needs to closely follow the informationization of the industry, but also constantly explore the mode of operation to adapt to consumers.
The major advantage of online sales is fast and low cost. Compared with traditional sales, online sales have reduced costs such as rents, store promotion, and labor costs for storefronts and warehouses, greatly reducing costs. In particular, as the current network is becoming more and more widely covered by the whole society, the influence of the network will be greater and greater, and its position in the promotion and sales of the entire product will become more important.
The shortcomings of online sales are also obvious. Especially for aluminum alloy doors and windows products, their crafts, colors and materials will not be convincing to consumers without personal experience. These insurmountable disadvantages lead to online sales still serving as a supplement to traditional sales, such as doing some online advertising, promoting, releasing promotional information, promoting new product information, etc., to attract consumers, and the closing deals still depend on consumers. Physical storefront experience, a detailed understanding of product performance, price, after-sales and other factors after the signing transactions.
With fierce competition, aluminum alloy doors and windows companies have to solve through various methods. The low-cost e-commerce approach is being targeted by some businesses. Some extremely irresponsible enterprises have used fake and shoddy materials in their production in order to pursue short-term profits, and then accompanied some beautiful pictures on the Internet to lure consumers into buying. This kind of behavior has caused tremendous consumer confusion. Injury also hinders the development of the entire aluminum alloy door and window e-commerce market.
It is estimated that by 2030, the level of urbanization will reach 65%-70%, which are potential huge markets. Therefore, when aluminum alloy doors and windows entered the fast-track development of e-commercialization, the pace of the industry was accelerated, but also the traditional wooden door business structure was broken, and under the new situation of reintegration, the entire industry began to take a qualitative leap.
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