Shishi shoe enterprises focus on sales terminals to increase brand influence

A few days ago, the city's well-known shoes company baseball player shoe products have entered the ranks of Shanghai and other department stores, but also hesitate to increase investment in strengthening the layout of high-end department stores in Jiangsu. The city's other well-known casual shoe company casual footwear company in Friday, from October 2010, also accelerated the marketing layout of department stores in Shanghai, Jiangsu, Guiyang and other large and medium-sized cities, and strive to enhance brand influence in the sales terminal.

Mr. Cao Yansong of Shishi Landian Culture Communication Company believes that department stores are places frequented by consumers. Well-known footwear companies have developed a model that can be mutually beneficial and mutually beneficial with shopping mall channels through their participation in exhibitions, reducing intermediate links. The joint venture of manufacturers hopes that this self-operating model can be developed together with the channel. It is believed that the “equity imbalance between the brand and the channel” can be solved through equal communication and mutual exchange between the brand owner and the channel provider. Both parties get the cooperation. Corresponding interest chain to achieve a win-win situation.