Ma Yun: "Internet +", from the IT era to the DT era

The IT era is convenient for its own control and management, and "information" is a kind of power. The DT (Digital Technology) era is altruistic and activating the vitality of the public. DT is an era of more fully mobile data, which will be more transparent, altruistic, and more focused on responsibility and experience. (IT is very familiar with it, it is the English abbreviation of Information Technology. In the era of DT (Data technology), it is a technology that serves the masses and stimulates productivity. DT is the data processing technology (Data Technology) English abbreviations.)

Alibaba has a “Rural Taobao Service Station” team that helps farmers to “touch the net”. The "battle report" they sent was like this:

Zhejiang Tonglu, Zhang Dabo intends to open a "farmhouse", he bought 6 beds, 6 air conditioners, 6 TVs online, and also customized stainless steel shelves for the kitchen. In the village of Myrtle Road, Tongren, Guizhou, Yang Dashu plans to do the earth and stone transportation business and purchase 2 heavy trucks on the Alibaba platform. In Bainiu Village, Changhua Town, Zhejiang Province, the villagers purchased 6,700 pecan pliers in Taobao. Many local farmers are Taobao sellers, buying walnut pliers and selling their own “pecan package” online.

These stories make me feel particularly practical.

The Internet+ industry has been very successful in the past 20 years, but I have found that few Internet companies have lived healthily and peacefully for three years. Where is the problem? What is missing?

Whether you like it or not, the Internet has had a huge impact on human society over the past 20 years. And many traditional companies hate the Internet because the Internet ruined their business. At the same time, all successful Internet companies like Google, Facebook, Amazon, eBay and Alibaba, all of us are worried every day.

If a company in an industry often cannot live for more than three years, then the industry can never become mainstream and can never be deeply rooted in the social economy. What do we have to do to find a solution that will allow the company to live long and healthy?

I had a speech in Germany in March this year. I think the Internet must find the missing part. The missing part is the mouse and the land, cement work together to find a way to combine the Internet economy and the real economy. Only "Internet +", Internet companies can survive and live happily for 30 years.

The world is changing rapidly, and many people still don't know what IT is. Today IT is rapidly moving across the DT (digital technology) era. IT technology and digital technology, this is not just a different technology, but the way people think differently, the way people treat this world differently.

The IT era is convenient for its own control and management, and "information" is a kind of power. The DT era is altruistic and activating the vitality of the masses. DT is an era of more fully mobile data, which will be more transparent, altruistic, and more focused on responsibility and experience.

We envisage that in the future, the economy will no longer be driven by oil, but driven by data; the business model will be C2B (Customer to Business) rather than B2C; machines will not only produce products, but also speak, think, and self-improve; Enterprises will no longer focus on scale, no longer focus on standardization and power, but will focus on flexibility, agility, personalization and user friendliness; companies and enterprises, countries and countries will not pay much attention to confrontation, but will compete while Increase cooperation and value care and responsibility for the entire society.

If the first and second technological revolutions unleashed the "physical strength" of human beings, then this technological revolution unleashed the "brain power" of people: dreams, passion, imagination, scientific and technological beliefs, innovative impulses...

I always believe that not every industrial or technological revolution has changed the world. The dream behind technology has changed the world. It is not a single dream that drives the world to change. It is the dream of a group of people, countless people, and a set of technical foundations behind it. Institutional arrangements drive the world to change.

I believe that China's 650 million people online and another 650 million people who are not online are not only the most attractive consumer market in the world, the most flexible intelligent manufacturing base, but also the most active testing ground for "Internet +" entrepreneurial innovation. . These forces will not only infiltrate into China's rural areas, but also infiltrate the ideology of all people, and will simultaneously promote the integration of knowledge, resources, manufacturing, and services in the global value chain. This is "Internet +", which is synchronized with digitalization. Globalization.

This is a wonderful world. This is a world of young people. This is a world that belongs to the future. (This article is the Alibaba Institute "Internet +: From IT to DT" book order)

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