Speaking of the furniture industry in 2014, dealers may not be the most painful people in this cold, but they must be the people most affected. As the "sentinel" at the forefront of struggling furniture , they not only have to face the bleak market, but also suffer from the double attack between manufacturers and stores. They are known as 'sandwich biscuits' and they have been struggling to find a good opportunity in the depressed market.
Ou Qiwei Xiaobian takes everyone to understand the survival status of dealers
Whether it is the media or furniture people prefer to focus on the company and the market, but pay little attention to dealers. The dealers who are regarded as "customers" by the company, in addition to the annual gatherings of the furniture exhibition or the annual meeting, training, the communication between the two sides is not much. This also makes the fact that many companies think of it is not what the dealer thinks. For companies, stores, dealers have their own voice.
Ou Qiwei Xiaobian told the company
According to Xiaobian, every year there is an influencing factor of cooperation between dealers and enterprises and what support companies are expected to give. Among them, the discount rate of goods was 25.53%, the replenishment and after-sales service accounted for 19.15%, the shipment was 18.09%, and the store support was 13.83%. In addition, 15.96% of the dealers said that there was no problem with the cooperation between enterprises. It can be seen that the profit on the price is the biggest guarantee for the dealer.
“When choosing a brand agent, everyone pays more attention to whether the product has uniqueness or not. Does the company have a specific spirit? What is the use of the product line? It is not a furniture fair.†When I got the goods, I said that I hope I can give more discounts. The cost of the goods itself will fall, and the profit margin will naturally be big.
Ou Qiwei Xiaobian feels that the company is a strong backing of dealers
At present, the status quo of most furniture companies in China is different from the hopes of dealers. "Development to a certain scale of expansion is affirmative, but we must do it according to the products that we are good at. Busy is not blindly following the trend. If others do a good job, I must follow the trend to create a new product line."
Although there are still many misunderstandings, for all dealers, the company is still their most solid backing, especially in such a severe situation in recent years. "In the face of such difficulties, companies or distributors have not blamed all the responsibilities on the store. "The whole market is like this, and it is useless to blame the store. â€
Ouqiyu furniture, the leader of European furniture, Ouqihao factory is located in the prosperous Shenzhen, Guangdong, if you want to appreciate more about the introduction of Ouqihao pictures, please continue to pay attention to the small series of reports!
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