New era tile companies are good at complementing weaknesses

Different eras will also have different marketing needs. With the progress and development of the era economy, marketing channels should also become more and more diversified. In this new era, in order to gain market share, ceramic tile companies must To conduct a large marketing war, the most important thing here is to be good at learning from each other.

Tile marketing better than better

Traditional marketers believe that better tile products can win. The new philosophy of marketing tells us that the first is better than the better. Better is an unreliable concept, and what you think is better is not necessarily better in the minds of customers. A better customer's mind usually means that it is the first of a certain category. The first is a natural leader. It is original, authentic, and better. The rest are plagiarized, counterfeit, and second-rate. The first natural has a better perception. Not only that, but also the first to establish a kind of emotional bond with the customer, the first stronger than better. Being different is another kind of "better" argument, which is much better than saying "better" directly. Among all the differences, the first is the biggest difference.

Tile corporate marketing is better than follow

Traditional wisdom values ​​learning, especially the first pair of role models. We believe that the first example learns more and learn from them. It is absolutely right to follow them. They can succeed and we will be successful. In the period of rapid development of the industry or when competition is not intense, you may succeed or even have great success; but today, as the industry matures and competition has become fierce, the new marketing philosophy tells us: forget about learning and turn to competition. . In terms of customers, when there are first, customers do not need second. How do you learn how to follow? You can only do second at most.

Tile enterprise marketing tends to grow longer than short

Traditional business intelligence believes that tile companies should invest more time, energy, and financial resources in the poorer business segment to make up for the overall development and achieve business growth. This is the idea of ​​standing inside the company.

The problem is that business is a war. The first thing you must consider is whether or not you can win, and how likely are you to win. What is more certain is to follow your strong and long-term goals and allocate more time, energy, and resources to the side that has performed well in the competition to help you achieve the ultimate overwhelming victory. The more strategic approach is to cut off the "short" one and supply oil and other resources to the "long" one. Therefore, it is very important to know clearly what the direction of corporate marketing planning is. Only by doing well in marketing planning can we better serve the enterprise.