Brands are more important than channels, but some companies have suggested that “channels are more important than brands.†In fact, this is a good understanding. Most people who think that “brands are more important than channels†are people in the marketing department of office furniture factories or senior managers who are market-born. And the person who thinks that “channel is more important than the brand†is the person in the sales department or the top manager who is a sales person. The brand is important, or the channel is important? The whole manufacturing industry in China is also a topic that lasts for a long time. So, what about brands and channels?
More and more furniture companies realize that only by controlling the channels can they have stable sales. Therefore, many companies have established independent sales channels. But establishing an independent sales channel does not mean that it is entirely based on its own strength to build a sales network. The bosses of many furniture companies are not willing to be distracted by the company's sales profits. They are ambitiously planning to build their own sales empire, trying to bypass the middlemen and directly put products through the establishment of sales branches, offices or specialty stores. Sale to end users and consumers. However, it turns out that this is an uneconomical scale. In the end, it is often worth the loss. This is an important concept in the construction of independent channels for furniture companies. As long as the interests of agents and distributors are guaranteed, the company’s sales chain can be normal. The track continues to expand!
Furniture manufacturers are increasingly rationalized in the choice of diversification today. The kind of sales that does not pay attention to the improvement of the quality of the products, and only cares about making a sensation through advertising, is out of date. Although such products have earned enough attention, they are not savvy consumers, and the high price can only discourage consumers. Therefore, a brand without quality assurance can only be a castle in the air, creating a false prosperity without foundation. Such a brand is not destined to last.
Only when the furniture brand has high-quality products and mature brands guarantees, can it take the initiative in the dialogue with the channel dealers and master the control of the channel dealers. Quality and brand building are complementary processes. Only when the brand is well-known, consumers will come here; only if the quality is excellent, the product will be sold for a long time. The best-selling products can make the scale of production, so that the cost is reduced, and it is truly inexpensive, good and not expensive.
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Steel fence is also known as steel picket fence, ornamental steel fence. The panels are manufactured using the highest-strength steel pickets and rails, and are available in a wide range of sizes and styles. Material: Galvanized steel Q195 or Q235 Finish: galvanized and powder coated Main market: America, Canada, Australia, Europe, etc
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