
People in the industry think that there are two trends in the current popularity of ceramic tiles. The first is that ceramic elements (Cotts made of wood-fired clay bricks) are mainstream rural-style ceramic tiles. In recent years, they have become more and more popular among consumers in China. In recent years, it has grown very rapidly. However, due to the very high requirements for design, development, production, matching, and display of such tiles, attention must be paid to details. At present, there are only a few brands that can be successfully designed and developed in Italy and Spain. Various links such as supporting, display, etc. are very mature. Therefore, at present, the domestic market has formed the same market pattern as imported brands and a few domestic brands.
Followed by the stone as an element of the total cast (including microcrystalline) marble tiles, through the development of the past five years, has now become a popular popular products, but the current homogenization of such products is very serious, especially with the inkjet The use of technology for homogenization of such products is even more serious. At present, how to break the shackles of product homogeneity is a subject worthy of research and development of ceramic tiles and R&D personnel.
The design of ceramic tiles must follow the following principles:
1, combined with technology, so that the process of service to the design principles, design must dare to break through the limitations of existing processes, good at seeking breakthroughs in the process to meet the design requirements.
2, the concept of the overall space concept, the design of the tile can not stay in a piece of plate, a pattern of thinking, from the perspective of the overall space to think about the design of ceramic tiles, blending the various characteristics of ceramic tiles.
3, follow the principles of natural and comfortable, ceramic tiles are used to decorate the living and living space of humans, so no matter what style the design of the tiles, how to make a difference, should give people a natural and comfortable feeling. 4, the principle of decoration, use, and safety.
There is an opinion in the industry that "tiles design is based on the development of the craft", which I do not fully agree with. On the contrary, I think that the requirement of design has promoted the development of the ceramic tile technology. The ceramic tile technology is developed around the requirements of the design. The appearance of a new ceramic tile process is surely based on the requirements of a product design. For example, the emergence of rubber roller printing process is to satisfy the design requirement of “rich texture change of the tileâ€. In other words, first, there is a design requirement that “makes the product pattern change and the product decoration effect is more naturalâ€. Then there is the research and development of the technology and machinery that is developed around this requirement, and the rubber roller printing process is available. The emergence of. The emergence of inkjet printing technology after the rubber roller is also based on the design requirements of some products (such as making the product more refined texture; can be expressed in the three-dimensional surface color, pattern; make the product more varied and other requirements) and emerge. Our daily development is also the first to set what kind of effect the product needs to achieve, and then set the process flow according to the target effect of the product.
Mango ceramic tile has been based on the pastoral style since its inception and insists on intensive cultivation in this area. I think mango tiles make the pastoral style a trend, and leads this trend to include several factors, such as adequate market research. Clear positioning, i.e. rustic style; high attention to the details of the various elements involved in the design of the tiles, and adhere to the design requirements and other factors. Among them, in-depth excavation of pastoral product creation elements, drawing on Italian mature design experience, strong rural flavor, decorative effect is very natural, rich COTTO as the main element of the product is an important factor to promote the development of the brand.
With the gradual understanding of the design value of the industry, the need for our exchanges and cooperation with international advanced design systems will gradually expand. In strengthening cooperation and exchanges with Italian design fields, I believe that we not only want to introduce Italy's design advantages to the country, but more importantly, learn the concept of design through exchanges in cooperation. For example, to change the current pattern of domestic companies buying designs purely from Italy's ready-made designs, it is possible to increase the demand put forward by companies and allow Italian design companies to carry out design patterns; or companies to provide products that allow Italian design companies to provide supporting designs so that they can strengthen The interaction between the company and the Italian designer in the actual case, and the other party is also very willing to participate in such an interaction, because for the other party it is to communicate for the business, and we are to improve ourselves in the exchange.
The future is always full of variables, especially the design is difficult to predict. However, I believe that ceramic tile design will receive more and more attention, and it will show a trend of diversification. Product homogeneity will be improved. This is both my judgment and my expectation.
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