Abstract Darwin's theory of evolution tells us that the various creatures in nature struggle to survive each other, survive the changes in nature, and die if they do not adapt. This law also applies to the development of enterprises. The survival is not necessarily the most powerful, but the ability to adapt...
Darwin's theory of evolution tells us that the various creatures in nature struggle to survive each other, survive the changes in nature, and die if they do not adapt. This law also applies to the development of enterprises. It is not necessarily the most powerful, but the most adaptable. The standard for measuring the development of modern enterprises is no longer who runs the fastest, but who sees who lives the longest. How to develop under the new normal? First of all, "fit", the gentleman survives, and then talk about development.
Today, all walks of life are talking about the new normal. How to understand the new normal, the most important thing is to adapt to the changes in the new situation and make adaptation measures according to the objective laws of economic development. As far as the business operators are concerned, what entrepreneurs need to do is to challenge themselves, change themselves, overcome themselves, and become a "fittest person" in order to survive. This "fit" is not only the environment in which you adapt, but also the understanding, cooperation and mutual assistance of the people around you.
The first problem that the new normal must solve is its own problem. My own face problems, my own traditional way of thinking, consistent business ideas, and accustomed to the experience. Past successes may become a stumbling block to the future. You have experienced a lot in the past, bringing you a lot of glory and aura. But in today's fast-changing era, the survival of a company depends not on its own fame, nor on its past honors, but on its ability to grasp the market trend anytime and anywhere.
As far as Huaxing is concerned, since the restructuring, it has experienced economic crisis of no less than three times. The enterprise once struggled on the cusp of the storm, but they all came over. In the past, the development of the enterprise generally followed the development of the national five-year plan. The law, that is, the first two or three years is the period of economic development, the investment period for Huaxing, the fourth year is the braking period, sorting out the problems in the development of enterprises, finding the corresponding measures and ways; the fifth year is In the winter, the first few financial crises have followed this five-year rule, seizing the development opportunities and achieving rapid development. However, now this law has been completely broken, and enterprise development has entered a new normal. If the past successful practices are used today, it may not be successful, and the advantages of the past may become a disadvantage today.
History has proven that companies have overcome the crisis, but it does not mean that they can successfully cope with new crises. Market leaders who seem to be strong and dominate the market because they can't adapt quickly to change, can't quickly meet consumer needs, can't achieve flexible turn, and will eventually be eliminated. Because the big companies are small companies in front of the market, only by forgetting the glory, letting go of the body and holding the determination of the second venture can the company continue to develop.
In the face of the new normal, we must correct a wrong attitude, that is, think that the situation changes too fast, and how to do it can not keep up, so the negative practice is simply not doing things. The word "crisis" must be dialectically seen. In fact, half is risk and half is opportunity. Opportunity depends on people to create and fight for it, rather than falling from the sky. Many good companies were born when the economic situation was not good. People who have not experienced hardships are not perfect people. Enterprises that have not experienced crisis are not mature enterprises. The more difficult it is, the more time it is to learn the skills, the ability, and the quality. The biggest difficulty in doing things is not the matter itself, but the loss of faith, the loss of responsibility, the lack of learning, the needlessness, and the analysis of the relationship between the market, the environment, society, and people. As long as you use your heart, as long as you persist in doing it, thinking out, and finding a way, anything can be done.
Therefore, in the face of the new normal, we can neither blindly be optimistic nor negatively pessimistic. We must let go of our burdens, calmly examine, reflect on ourselves, adapt quickly, strengthen our study, work hard, and do things in a new way. "The fittest", but also good at being "the fittest", because the natural selection, the survival of the fittest.
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