Customized furniture enters the people's homes

Customize a special children's room , customize a dream cloakroom ... Many consumers are not satisfied with the sameness of store furniture, and they hope to customize personalized furniture products according to their apartment characteristics and life needs, and even participate in the design themselves. . However, when it comes to "private customization", the price is often prohibitive. Indeed, the price of hundreds of thousands of private customized furniture was not the ordinary working-class consumer. Nowadays, as the cost control of furniture companies is strengthened, private customization of furniture is entering an era of high cost performance. The industry believes that there will be a broad market for customized furniture in the future. It is time to put down its body and develop cost-effective products and target relatively more common consumer groups. It is one of the growth points that furniture manufacturers cannot ignore.

 

 

Custom nobles are entering the homes of ordinary people

 

Since 2005, with the continuous improvement of people's living standards, private customized lifestyles have gradually emerged and become one of the ways for the new wealthy to show their own taste and value. With the improvement of the wealth of the Chinese people, private customization has become increasingly apparent in China's market space, and people's demand for high-quality, personalized lifestyles has become increasingly prominent. The era of "private customization" of furniture has also quietly become popular.

 

The charm of "private customization" of furniture is that it truly tailors the interior space. The essence of customization comes from the uniqueness required to fit the interior design style. There is only one owner for each piece, and its uniqueness and nobleness are also one of the values. Therefore, in those few years, privately-made furniture was regarded as a symbol of power, and hundreds of thousands or even hundreds of thousands of furniture became a good thing for rich people, but ordinary consumers could only look at it from a distance, but could not catch it.

 

However, since the end of 2011, as more and more post-80s joined the decoration family, personalized demand has become the first demand for decoration. Personally-made furniture has slowly evolved, being exclusively loved by young people who were originally luxurious and expensive, and transformed into quality and style.

 

Cost reduction, quality assurance, cost-effective

 

Replacing expensive solid wood with relatively low-cost "healthy and environmentally friendly" plates, transforming the cumbersome carving technology into a simple design with the highest purpose of user experience, and using online sales as the main channel to reduce rent and decoration costs. Today's private custom furniture has passed the inevitable requirements of young people to show their charm and won their favor, so that they can quickly become popular in the market and the demand is increasing day by day.

 

Industry insiders said that in terms of cost control, many furniture customization companies have racked their brains, but the quality can only reflect the true value of private customization. Some furniture custom-made enterprises have improved the shortcomings of traditional hand-made furniture and finished furniture, such as single color, small material selection surface, poor environmental performance of plates, and difficulty in matching with other furniture. They use imported plates and provide a variety of colors for consumers to choose. Even engage consumers.

 

Not only that, the current process of private furniture customization is becoming more and more simplified, that is, the "home quantity size + furniture supporting design + distribution installation + after-sales service" package of services. It is understood that first, furniture customization companies send people to measure the size of the house, then the designer produces the first draft design drawing, communicates with the customer, revises, and then conducts a second measurement to make the design more accurate, then determine the plan, and finally produce Completed, the logistics department distribution and installation master came to the door to install. The whole process of consumers is worry-free, trouble-free and labor-saving, and it is not difficult to understand that furniture customization has become a consumer fashion.

 

Low prices are popular with consumers

 

"I'm planning to do private customization of furniture", Mr. Fan said that after walking through a number of furniture hypermarkets, he still focused on customization, "I have already taken a look at a company's customized products, and I like their home very much "I hope you can customize a set", he also calculated an account, "If I buy a cabinet of 6666 yuan in their home, I will buy a children's bed, and then a wardrobe, shoe cabinet, bathroom cabinet, wine cabinet, There is one bookcase, the total price is less than 25,000 yuan, then 30% off, and send a double bed, which is equivalent to less than 20,000 yuan. I have all the kitchen cabinets, appliances and house furniture! "He said, this The price is very affordable.

 

In addition to low-cost customization being welcomed, the characteristics of the customization itself are more affirmed by consumers. "My wedding room has a separate room, and I am specially prepared to put clothes, but the finished wardrobe is either large or small, and cannot be used reasonably. I want to customize the kind of cloakroom in the movie, but I am afraid that it is very expensive.", Miss Chen decided to take a customized route for the dream cloakroom, "Guangzhou has a lot of summer clothes, so I often feel that some finished wardrobes have a large space for hanging coats but not enough space for small clothes. If you customize it, you can follow the idea completely. In addition, I have a lot of shoes, and some people who do n’t wear the season need a lot of space to save. "

 

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