Cabinet hardware to meet the high-end market

At present, there are hundreds of thousands of companies engaged in the cabinet industry in the country, forming a huge industrial system covering all provincial capital cities, secondary cities, and more than 90% of county-level markets.

However, in such a fierce and prosperous market environment, there are few strong aircraft carrier type cabinet companies.

Many domestic consumers are more inclined to European brands of cabinet products. In fact, from a practical point of view, domestically produced cabinets are, to a large extent, more in line with the habits of Chinese people, and the quality may not necessarily be worse than foreign brands.

In the environment where many cabinet companies have similar strengths and serious homogeneity competition, a considerable number of companies lack long-term analysis of the overall brand and the operation of marketing. The quality of cabinets is uneven, and the overall image of the industry is damaged. The market competition becomes more intense. The smaller the profit space is.

Insiders pointed out that the current cabinet industry in China is now in the middle of the development period. With the tightening of real estate consumption in the upper reaches of the market, the demand for cabinets has dropped drastically. In the fierce competition among crowds, many cabinet companies have started strategic thinking, gradually shifting their focus on sales from the initial stage of development to quality, design, branding. The focus of operations focuses on product positioning, creating unique products with their own brand cultural characteristics, and seeking more developmental marketing methods.

In recent years, the mid-to-high end market has become the focus of battle for many cabinet brands. On the one hand, mid- to high-end products have a great role in promoting profits and improving brand value. On the other hand, current consumption levels of China's cabinet consumers are mainly concentrated in the mid-to-high end.

Targeting high-end target customers, the corresponding cabinets produced by the company must also have corresponding quality, including cabinet design, overall materials, hardware accessories, installation, follow-up services, etc. must be upgraded to the appropriate level.

At the same time, taking the differentiated competition route has also become an important way for some companies to find new ways and win the market.

With the increasingly diversified market demands, consumers are increasingly pursuing quality and individuality. Cupboard products with various functions and stylistic shapes have also been widely welcomed by many specific customer groups.

After all, cabinet products must reflect their real value in use. The same product is good or bad and varies from person to person.

Therefore, it is the focus of many cabinet companies to fit the actual needs of consumers, enhance the use of cabinets, and enhance the use of human functions.