Footwear market starts autumn marketing battle

Recently, in the branded shoe cabinets of major shopping malls, all the shoes were sold together all year round. “Sandals and autumn shoes were put on the shelves at the same time. Some of the boots on the counter were old models of previous years, discounted, but some of them were new this year. Although they have not yet changed seasons, these autumn shoes are still relatively popular among consumers. The price is moderate and it can sell several pairs in a day." A salesman of shoe counters introduced.

With the changes in temperature, autumn shoes have gradually occupied the major counters and shelves, causing widespread concern of customers, and public shoe companies naturally will not miss this great opportunity for annual sales sprint, have adjusted the industrial structure, Launch various promotions to transform growth patterns.

“It is not worthwhile to buy sandals now, and boots can wear from the fall to the spring of the second year, wearing longer than the sandals.” Said one customer who is buying. It can be seen that in order to seize the business opportunities, the merchants put the new autumn shoes and winter boots all in one place and sold them, providing a powerful guarantee for the autumn sales.

In response to this phenomenon, the industry analysts said, "Price is the best-selling "lever" in the footwear market, through the "leverage principle", businesses can control the sales of goods. For the pursuit of a low-cost consumer mentality, most consumers For those who have brand-guaranteed goods, discount promotions are often rushed, and consumers can also seek a psychological balance while buying." Therefore, shoes and clothing are also the first shot to start the autumn marketing, mainly focused on reducing prices.

Price is a sensitive point of consumption. In many cases, prices often dominate the birth and death of branded shoes. In fact, the seasonal discount is to win more choices for consumers, and consumers will feel the real benefits. This kind of seasonal discounts, if implemented properly, will win more benefits for shoe sellers.