Boshen Tools: Power Tools Business Exceeds Expectations

1. Corporate strategic goals and planning
The company plans to generate revenues of 2 billion in 2015 (excluding brake pads), with diamond tools and power tools each accounting for 40% and alloy tools accounting for 20%.

The company will still stick to its main business in the future. The expansion of the tool may be transferred to the garden machinery, and the market capacity is also large. The high-speed rail brake piece is a reserve project and a strategy is established. The company is actively communicating with the relevant institutions of the Ministry of Railways and other related institutions, and is striving to take the test this year. Strive to realize the localization of real brake pads at an early date
2, power tools business exceeded expectations
Most of the international power tools are monopolized by Bosch and Moody. The international market capacity is about 30-40 billion US dollars, and the domestic market capacity is also very large. At present, the initial estimate is 30-40 billion yuan, mainly Jiangsu Qidong and Zhejiang Yongkang are two power tool bases. The main domestic power tools are mainly Jiangsu Dongcheng and Ruiqi tools. The price of foreign power tools is 2-3 times that of domestic products, and the price of domestic products is also increasing. The product is cost-effective. The sales model of other domestic power tool manufacturers has limitations. Boshen is based on a real market model and has a complete sales team of 70 people. In addition, the company's power tools and diamond tools share channels. Power tools plan to launch 24 products this year. At present, it is better to cooperate with Shanghai Electric Power Tools Research Institute. Shanghai Electric Tools Research Institute is the most authoritative organization for domestic research and testing. Committed to cultivating power tools manufacturers that can compete with foreign countries. The company plans to implement power tools in the next five years to achieve 10 billion, with sales of more than 50 million in 2010, and is expected to continue to double in the next few years.

3, the traditional diamond tool business is expected to come out of the trough
The improvement of traditional business began to take effect, and the incentives and channel improvement of the business department will push the diamond tool business out of the bottom. The current chief financial officer began to be responsible for business management at the beginning of this year (the chairman is less involved in management and the general manager’s technical background). The company began internal restructuring and adjustment. First, the middle-level leaders of Sany, Huawei and Foxconn were introduced to promote the restructuring of the business unit. Process and refined management lay the foundation. Since mid-2010, the company has started to implement a divisional restructuring system, and has set up business divisions for diamond tools, power tools and carbide tools, which are expected to be completed in the first half of 2011.

4, high-speed rail brakes are all ready, only owe the wind
This reserve project began in 2003. In the same year, the Ministry of Railways launched the “China Star”. Boshen and the Institute of Iron and Steel jointly undertook the brake brake project. The brake pads at 250km/h have already undergone bench tests, but at that time The star project was abandoned halfway. Although the project died, the company has not given up. At present, brake pads with a speed of 350km have also been developed. In 2008, the Ministry of Railways and France's Konor (the most advanced friction material manufacturer in the world) signed a four-year brake pad agreement. At present, the brake control system is two series, Kawasaki is the main attack 250 km/h, and Konoor is the main attack 350 km. Domestic brake pads are basically supplied by Konol. The brake pads of the company are taking the technical route of Konor, mainly to solve the problem of thermal fatigue.

5. Localization of brake pads is a high probability event
Domestic manufacturers Boshen is the earliest and best done. The potential competitors are Boyun New Materials (002297) and Westinghouse Huaxia. At present, the 350km speed brake pads developed by the company are waiting for the Ministry of Railways to demonstrate and get on the train. At present, the localization of the Ministry of Railways is determined. The construction of high-speed rail is convenient for passenger transport, but the result is that it consumes a lot of money, operates with high debt, and contributes profits to foreign manufacturers. We believe that brake pads, as consumables, consume between $3 and $5 billion a year. In the long run, operators cannot afford such high costs, and localization is a high probability event.
 

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