GO Jiaju Newsletter On May 18th, the Department of Market Order of the Ministry of Commerce organized the relevant leaders of 19 industry associations such as China Building Materials Circulation Association and China Consumers Association to attend the symposium on the construction of industry traceability system and study and formulate the industry. Traceability system construction and planning.
Qin Zhanxue, executive vice president and secretary general of China Building Materials Circulation Association, introduced the promotion and target plan of the association in establishing the traceability system, and stated that the first stage is to build and establish a product traceability system and platform for building materials and home furnishing industry, and initially improve the building materials and home furnishing industry. Product traceability mechanism. In fact, as early as the beginning of April this year, the collection of “Building Material Home Products Traceability Platform†has been officially launched, which will help regulate the home building materials market, guide and promote the supply side structural reform of the industry, and at the same time, it is also very beneficial to purification. Floor market.
Building a building material home industry traceability system is very necessary
The building materials and home furnishing industry is one of the industries in the traditional industry. The problems existing among consumers, production enterprises and circulation enterprises in the process of product end consumption are becoming more and more serious. The information asymmetry has long been in the product circulation of building materials and home furnishing industries. It has formed a three-level one-way information transmission and interaction mode consisting of production enterprises, circulation enterprises and consumers. At the same time, with the rapid development of the Internet, counterfeit and shoddy products and cottage products have become popular, and enterprises have suffered greatly. It is difficult to take counterfeit rights and obtain evidence, regardless of consumers or production enterprises, the cost of anti-counterfeiting rights is high, and the effect is not obvious. According to the relevant data of China Consumers Association, complaints about building materials products have been ranked in the top five of the complaints list.
It is reported that "Building Material Home Products Traceability Platform" can understand the authenticity of products in real time, track product routes, identify sources of information, and continuously protect consumers' rights and interests. By strengthening the application of new information technologies such as big data, Internet of Things, and mobile Internet in building a traceability system, standardizing the market, strengthening industry self-discipline, and providing information and channel support for protecting trademark rights, copyrights, and patent rights of related entities, It also provides a favorable basis for enterprises to guard against fake rights and related law enforcement agencies, so that it is more convenient to effectively protect the legitimate rights and interests of consumers and legitimate businesses.
The market for counterfeit and shoddy flooding is in urgent need of purification
At present, the counterfeit and shoddy of the building materials and home furnishing industry is very rampant, and the purification of the flooring market is also imminent. Nowadays, there are more than one thousand flooring manufacturers in China, and there are more than one hundred solid wood flooring brands. After more than 10 years of market competition, a number of well-known brands have emerged in the market, such as nature, world friends, Jiusheng, Geersen, living homes, and integration. Because of the good quality, credibility and after-sales service of these brands, they are favored by consumers. The hot sale of these solid wood flooring has also led to the deposition of mud and sand. The products that counterfeit them often appear in the market and lie to consumers.
In Nanxun, Taoyuan, Shenyang, Nanning, Zhangzhou and other places, some small processing factories provide OEMs with “branding servicesâ€, while some merchants or agents who do not care about branding “make the road, darkness, and warehouse†will be branded. The floor is sold with the floor produced by the regular way, and it is difficult for consumers to find the “cattyâ€. In addition, there are serious material frauds in the flooring market. As we all know, there are thousands of woods that can be used in the flooring industry, and the wood quality, origin, and price of various woods vary widely. Take the price as an example, there are several hundred yuan a cubic meter, and there are tens of thousands of yuan a cubic meter, and some even higher. Wood identification is a difficult science. Because of the lack of professional knowledge, consumers are more difficult to distinguish between authenticity and can only be manipulated by the seller. At present, the solid wood flooring species active in the market mainly include: teak, African teak, South American teak, Brazilian teak, gold silk teak and so on. According to expert appraisal, only the tea produced in Myanmar is the teak, and the rest are fake materials.
The reporter learned from the China Building Materials Circulation Association that the “Building Material Home Products Traceability Platform†after the official operation will be production enterprises, circulation enterprises, consumers, regulatory agencies, third-party evaluation (testing) institutions, media, government departments, and industry organizations. Such as providing a multi-dimensional cloud-based interaction channel. In the process of establishing a traceability system for building materials and household products, it will help flooring companies to survive the fittest and purify the market environment. It is also very beneficial for flooring companies to implement and promote supply-side structural reforms, optimize production capacity, and accelerate consumption upgrades.
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