Violet Home Textiles Technology Co., Ltd. brought the concept of "Vibrating Home Textiles" to China, introducing an innovative approach to textile production. The company successfully launched the first aseptic home textile production line in China, addressing the growing demand for eco-friendly and antibacterial home textile solutions. This breakthrough has enabled the development of a comprehensive range of new products that combine ecological sustainability with advanced antibacterial technology.
In collaboration with renowned universities such as Suzhou University and Nantong University, Violet Home Textiles has been conducting extensive research on active nano-selenium and silver-based dual-ecological antibacterial technology. This innovation effectively tackles the common issue of bacterial growth and mildew on natural fibers. Through a unique negative pressure adsorption method, the company integrates collagen, vitamins C and E, and essential oils from lavender, lemon, rose, jasmine, and chamomile into the fabric structure. These natural ingredients not only provide long-lasting aromatherapy benefits but also enhance sleep quality, making the products highly popular among consumers.
According to Chen Yongbing, Chairman of Violet Home Textiles Technology Co., Ltd., "Functional home textiles represent a healthier lifestyle. Our products are a bold step forward in redefining what home textiles can do. Users who experience our antibacterial and aromatic functional products often express surprise at their effectiveness. As a basic necessity, home textiles play a crucial role in improving overall quality of life. They serve three main functions: warmth, comfort, and aesthetics. With rising living standards, people expect more from their home textiles—more features, more value, and more health benefits. We aim to ensure our customers enjoy better sleep and, in turn, perform better in their daily lives."
Competition is inevitable in the market, and Violet Home Textiles understands the importance of continuous innovation. While 75% of their products are sold domestically, the company has noticed a shift in consumer preferences toward higher quality and better design. To meet these demands, they have invested heavily in product development. However, local designers in Nantong are no longer sufficient for their needs, prompting partnerships with European designers to align with global fashion trends.
Chen emphasized the need for businesses to find their core strengths and deliver products that truly resonate with consumers. "Health is always a top concern. Consumers want both good looks and internal quality, and they even expect innovative services. That’s why we offer free cleaning services to our brand members, ensuring continuous health benefits. Our bedding can be washed up to 50 times, and quilts up to 30 times, maintaining their functionality over time. Since home textiles aren’t washed as frequently as clothing, we’ve designed them to last, so users don’t have to worry about losing their benefits after just a few years."
Some consumers may question whether the aromatherapy function of home textiles involves harmful chemicals. Chen reassures that the essential oils used in the "Spiritary Home Textiles" series, including lavender and lemon, are imported from Europe and have passed rigorous safety tests. They are non-toxic and safe for use, giving consumers peace of mind.
Lavender and chamomile are two of the most popular scents in the product line. "Chamomile offers a fresh, calming aroma, while lavender promotes relaxation and helps people unwind after a long day. Our bedding products create a peaceful environment that supports restful sleep. With the booming tourism industry, we've developed the 'Holiday Ocean' series this year. Lying on these products after work can bring both physical and mental relaxation, helping you achieve a state of true leisure."
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