Violet Home Textiles Technology Co., Ltd. brought the concept of "Vibrating Home Textiles" to China's textile industry, pioneering the first aseptic home textile production line in the country. This innovation meets the growing demand for eco-friendly and antibacterial home textiles, offering a complete solution for research, development, and production of advanced functional products.
The company has partnered with prestigious universities such as Suzhou University and Nantong University to develop active nano-selenium and silver-based ecological antibacterial technology. This breakthrough addresses the common issue of bacterial growth on natural fibers, using a negative pressure adsorption method to embed collagen, vitamin C/VE, and essential oils from lavender, lemon, rose, jasmine, and chamomile into the fabric. These natural ingredients not only enhance the aesthetic appeal but also provide long-lasting aromatherapy benefits, promoting better sleep and overall well-being—features that have been well-received by consumers.
According to Chen Yongbing, Chairman of Violet Home Textiles Technology Co., Ltd., "Functional home textiles represent a healthier lifestyle. Our products are a bold step forward in redefining what home textiles can do. Users who experience our antibacterial and aromatic products often express surprise at their effectiveness. As a basic necessity, home textiles play an increasingly vital role in enhancing quality of life. They should offer warmth, comfort, and beauty. With rising living standards, people expect more from their daily essentials. We aim to deliver health through our products, ensuring high-quality sleep so that people can start their day feeling refreshed."
Competition is inevitable in the market, and for Violet Home Textiles, long-term success relies heavily on continuous R&D. While 75% of their brands are sold domestically, they've noticed a growing demand for quality and design among local consumers. To meet these expectations, the company has collaborated with European designers, aligning with international fashion trends. "We believe in building core competitiveness through innovation," said Chen. "Consumers need to see value in our products, both in appearance and function. Health remains a top priority, and people now expect more than just aesthetics—they want functionality, innovation, and even added services. That’s why we offer free cleaning services to our brand members, ensuring a consistent health experience."
Some customers may worry about the safety of the fragrances used in home textiles, fearing chemical exposure. However, Chen clarified that all essential oils used in the "Spiritary Home Textiles" range, such as lavender and lemon, are imported from Europe and have passed rigorous safety tests. These ingredients are non-toxic and safe for use. Additionally, lavender and chamomile are among the most popular scents, known for their calming and refreshing effects. "Chamomile offers a fresh aroma, while lavender provides a soothing physiological experience. After a long day, these bedding products help create a relaxing atmosphere, supporting both physical and mental recovery."
To cater to the booming tourism sector, the company recently launched the "Holiday Ocean" series, designed to bring a sense of relaxation and comfort to users. Whether it's a weekend getaway or a peaceful night at home, these products help create an ideal environment for rest and rejuvenation. Furthermore, the bedding items are designed to maintain their functionality after multiple washes—up to 50 times for quilts and 30 times for covers—giving consumers peace of mind about long-term performance.
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