While this is the smallest diamond sales in the world's largest supply this year, continued demand during the typical slowdown period is seen by many analysts as a positive sign, including BMO Capital Markets analyst Edward Sterck.
Sterck said in a research report: "This is an encouraging result given the current seasonal calm period in the diamond market." "This is a positive data point."
The diamond industry is a seasonal industry, with the most busy period of jewelry sales from Thanksgiving in November to the Lunar New Year in January or early February in Asia. It is six years ago that the price of diamonds rose in July-December.
The industry is also facing unfavorable factors in the credit crunch, as important financial institutions have divested, and demand has also weakened due to the slowdown in economic growth in China and India. China and India are the world's second and third largest diamond consumers.
Kirill Chuyko, head of equity research at BCS Global Markets in Moscow, said: "We don't think there are many risks here because sales are still high." "Summer is generally one of the weakest periods of diamond consumption."
De Beers is a subsidiary of Anglo American, which sold 17.2 million carats of diamonds in the first half of this year, a 29% increase over the same period last year. The company said last week that the inventory level of the entire industry will return to a more normal level, and there will be no oversupply in the entire market.
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