On the 19th, Premier Wen Jiabao of the State Council presided over the State Council executive meeting to study and deploy further construction and management of affordable housing projects, discuss and pass the "People's Republic of China Mental Health Law (Draft)" and the "Residential Identity Card Law of the People's Republic of China" Case (draft). The meeting pointed out that in recent years, China's affordable housing projects have achieved remarkable results, and played an important role in solving the housing difficulties of low- and middle-income families, curbing the excessive rise of housing prices, improving the housing system and promoting the healthy development of the real estate industry. Doing this work involves many aspects such as urban planning, system construction, financial support, project quality, distribution mechanism and operation management. It must adhere to the principles of basic, quality assurance, fair distribution, and sound system, and reasonably determine the scope of housing security. Ways and standards, improve relevant support policies, and promptly form a standardized investment, construction, operation and management mechanism for affordable housing projects. The meeting requested that we continue to vigorously promote the construction of affordable housing projects, especially public rental housing, and accelerate the realization of the goal of living and living. The public rental housing is oriented to the middle and lower-income families with difficulties in housing, the newly-employed housing-free workers, and the migrant workers who are stable in urban areas. The small-sized apartment is mainly composed of 40 square meters, and the rent standard is from the municipal government. It is reasonably determined based on the local reality and the principle of slightly lower than the market rent. All localities should continue to arrange the construction of low-rent housing, affordable housing and price-limited commercial housing according to actual conditions, speed up the implementation of shantytown renovation, and increase the renovation of dangerous buildings in rural areas. Gradually realize the coordinated construction and parallel operation of low-rent housing and public rental housing. In order to ensure the smooth and healthy promotion of the affordable housing project, the meeting determined the following policy measures and work requirements: (1) The central government will continue to increase funding subsidies, and local governments will also increase fiscal capital investment and increase provincial-level coordination. In areas where public budget expenditures are insufficient, it is necessary to increase the proportion of land transfer income and local government bond funds. Standardize and utilize corporate bond financing, specializing in the construction of public rental housing. On the basis of strengthening management and preventing risks, banking financial institutions can directly issue loans to public rental housing projects that are subject to corporatization and meet credit conditions, and can also issue loans to eligible local government financing platform companies. Ensure the supply of land and implement the tax and fee reduction policy. Guide enterprises and other institutions to participate in construction and operation, and increase the supply of public rental housing through multiple channels. The public rental housing project can plan to build supporting commercial service facilities and manage management in a unified manner to achieve a balanced fund. (2) Improve the planning level and ensure the quality of the project. Implement the principles of land saving, energy saving and environmental protection, fully consider the employment, medical treatment, schooling and travel needs of residents, optimize the planning layout and layout design, and support the construction of service facilities. Strictly implement mandatory standards such as seismic fortification, strictly implement project quality responsibility, and project legal person shall bear permanent responsibility for housing quality, and gradually implement the lifelong responsibility system for the person in charge of the construction unit and the person in charge of the project. (3) Establish and improve the supervision mechanism. Standardize access audits, strictly manage rents and sales, strengthen the use of management, improve the exit mechanism, effectively prevent and severely investigate and punish fraudulent purchases of fraudulent housing, disguised welfare housing and power-seeking behaviors, and effectively correct the illegal sale and lending of affordable housing. Lease or sublease, idle, change of use, etc. Establish a public supervision mechanism, implement information disclosure, and give full play to the role of social supervision. (4) Adhere to local conditions, scientifically prepare construction plans, and make overall arrangements for annual construction tasks, and do not engage in “one size fits allâ€. All regions and relevant departments should strengthen organizational leadership and supervision and inspection, carefully deploy, carefully implement, pay attention to summing up experience, and build affordable housing projects into clean projects, safe projects, and peace of mind projects. A number of furniture companies have launched small-sized furniture for the construction of 10 million sets of affordable housing in 2011, and will build 36 million sets of affordable housing in five years. Most furniture people think it is a good thing. In addition to the left and right sofas mentioned above, furniture companies such as Fuyun Ideal Space, Peugeot Furniture, Yaobang, Jinfuya, Huawei, Gemma, etc. have launched or plan to introduce furniture for affordable housing and affordable housing. Gemma Furniture launched “Much like IKEA†products. The Gemma furniture at the 26th Shenzhen Furniture Fair in 2011 boldly proposed that “furniture is not the case!†slogan, in fact, Gemma furniture is aimed at young consumers. Furniture is available for affordable housing. Guan Yongkang, general manager of Jiema Furniture, believes that in the next two to five years, small-sized units such as commercial housing, affordable housing, affordable housing, and low-rent housing will continue to sell well. Therefore, Gemma Furniture is trying to create a cost-effective panel furniture that is very similar to IKEA but that is more durable than IKEA. The Hengli brand launched by Yaobang Furniture is also designed for affordable housing, products, pricing and style, all for affordable housing. In addition, some of the brand companies that previously focused on the high-end market also launched related furniture for affordable housing at the Guangdong show. Such as Fuyun ideal space, its main promotion at the Dongguan famous furniture exhibition is "custom furniture" - villas of up to 200, 300 square meters, as small as 40 square meters of apartments, have suitable products. Li Wei, general manager of Fuyun Ideal Space, said: "We have introduced customized furniture for different types of houses this year. This is in line with the affordable housing and affordable housing." According to him, the furniture of the ideal space of Fufu has been able to To meet the customization needs of 70% and 80% of customers, this year's custom furniture is designed to meet the needs of customers 100%. Similarly, the latest Lafite series launched by Peugeot Furniture is a delicate and compact route that subverts the traditional European and American classical furniture image. The new features of the "safe housing" era of furniture, the construction of 36 million sets of affordable housing in five years will certainly promote the further reduction of the size of China's housing units. “China’s housing prices have soared in recent years. In the past, the two-bedroom house could be more than 100 square meters. Now it has shrunk back to seven or eight hundred square meters and even eight hundred square meters.†Zhu Guangyu, director of Peugeot Furniture Marketing, said: We began to reduce again, and our homes must follow the changes.†How should the home change? Guan Yongkang, the general manager of Jiema Furniture, who is known as “products for young peopleâ€, made the following summary: First, consumers will pay more attention to The color is optional. (Jerma furniture's product is a style that offers six different options.) Second, consumers care not about style but function. Because the smaller the size, the requirements for the storage function are higher. Consumers want to get more space in a limited room - the coffee table has drawers, the wardrobe has drawers, the more drawers, the more powerful the storage, the more they like it. Third, the customizable size of the furniture. As an example, the wall in the previous home may be two meters two, so he will find a two-meter wardrobe. But this is not the case now. He may require the wardrobe to be two meters two, but the custom closet is expensive, so he hopes to buy a practical product that can meet the space utilization rate of 100%. Fourth, furniture in the era of affordable housing favors Internet channels. Guan Yongkang told reporters: "Jeima has entered the traditional channel so far. But Gemma is coming for the Internet." As early as 2006, Meikemei, the main house and villa, launched the "City Proposition" (City And the "American classics" two series for small units, causing doubts at the time of the market. With the convening of the two sessions this year, the proposed 36 million sets of affordable housing plans in five years will be a craze for small-sized units. However, at this Guangdong Furniture Fair, companies have been rushing to make small-sized furniture. Many of them have no relevant experience before, and they lack a deep investigation of the market. They only follow the trend to launch related products. What kind of furniture should be in the era of "safe housing", and the market has to answer us. The public security period of the furniture industry: The right and left sofas are introduced in the furniture exhibition. The affordable housing is suitable for the furniture. The chairman of the sofa, Huang Huakun: The design of this year's sofa is more human and fashionable. This time, more than 20 new products have been launched. The sofa is designed according to different consumer groups. For example, this year the two governments mentioned concern about people's livelihood and built more than 3,000 sets of affordable housing. In response to this national policy, we have introduced several functional and practical sofas this year, such as storage functions, and can be used in bed. Very suitable for small-sized houses, and the materials of such sofas are also very environmentally friendly. Ma Minghui, Executive Director of Dynasty Furniture: The state said that there will be 10 million affordable housing units launched this year, and most of them are in second-tier cities, so I think it is most important to look at how companies are positioned and deployed. Li Wei, general manager of Fuyun Ideal Space: This year we mainly launched some custom-made products in the face of market demand. The villas are as large as 200 and 300 square meters, and the apartments are as small as 40 square meters. Our products are suitable. . So this is one of the biggest highlights of our brand, we can customize the furniture according to the size of the customer's room. A long time ago, we have been making ideal space. The reason why it is ideal space is because of its free combination of functions. In fact, the previous furniture can meet the customization needs of 70% and 80% of customers, that is, different spaces and sizes. The house can find the furniture it suits for us. This year we made customizations to meet the needs of our customers 100%. Xiaojun, the general manager of Yaobang Furniture: We are also affected by this kind of environment, but also have some bright spots. The first rigid demand will not change, and the second is the large-scale launch of affordable housing. Because there are 10 million sets of affordable housing, the set does not say much, and 20,000 pieces of furniture have created a lot of value. The Hengli we launched is aimed at affordable housing, the design of the product, its pricing and style, and its consumer groups are all made for affordable housing. Xing Zhongping, deputy director of marketing of Jinfiya Furniture Co., Ltd.: The overall industry market this year may be a little lighter in the first half of the year, but the market will heat up very quickly in the second half of the year, or gradually warm up. The country's housing reform and regulation, as well as the downturn in the entire market last year, I think this is a good thing. Because of the state regulation, at the same time, 10 million sets of economic housing were also introduced. The 10 million sets of these people will definitely pay a part at the latest this year. Is it 100% completion next year, but it will continue to rise next year. Continued investment in the construction of affordable housing, I think this is necessary for all of our furniture people to adjust their ideas, the opportunity to come we must seize. Zhao Weibin, brand director of Philippine Philippine: I think the world is balanced. Our domestic demand for houses has always been rigid demand. At the same time of suppression, the country has also launched 30 million sets of affordable housing, which is also a kind of demand for the market. Respond. Many times people who have no money can't buy a house, not that a rich person can't buy a house. Relatively speaking, state regulation is excessive investment or excessive speculation for the rich, but the impact on rigid demand is not particularly large, the purchase of the purchase, the upgrade must be upgraded, and the market is also very large, our brand It is also very young and the pressure is not very big.
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