Now, after 80 and 90, are you still worried because you don't have time to go shopping? Is it because you are still entangled in the price of physical furniture? If so, then you are out. Nowadays, the rapid development of the 020 new business model has changed the way traditional Chinese shop. From the past B2C to today's 020, the rapid evolution of the new business model has affected the industry chain relationship of countless industries, and brought new opportunities to enterprises, but also brought unlimited choices to consumers. Recently, home e-commerce has begun to exert a strong momentum in the 020, and the extent to which it can affect consumers and the entire industry, the industry is closely watching.
Home e-commerce model quickly digs up
020 refers to a business model that combines online shopping malls with physical stores.
In fact, with the heat of the 020 concept, consumer spending patterns are changing. In fact, as long as you pay attention to observe that a large part of the population has changed in the habitual shopping, such as the main consumer group in the country's 30s, many people are used to looking for information online, and then make shopping decisions. “Consumption habits are very different from those of the older generation. This is one of the fundamental driving forces for the rapid development of e-commerce.
Home e-commerce model quickly digs up the market structure to be determined
The pattern of home e-commerce market is to be determined
Although household e-commerce has developed rapidly in recent years, the stable market structure still needs to be obtained through fierce competition. At present, the e-commerce platform layout offline experience store and traditional home store layout online market is promoting the development of the home e-commerce market from two aspects.
Traditional offline home stores rely mainly on geographic location to attract passengers. Their stores are usually located in hypermarkets or crowded places, but these places are often expensive to rent. In addition to the cost of third-party logistics distribution and advertising, there is no profit when the merchant does not raise the selling price. Therefore, the retail price of furniture sold in traditional stores may often be three or four times higher than the ex-factory price.
At the same time, traditional home furnishing companies have begun to speed up the online layout. According to some data, Red Star Macalline has built its own e-commerce online shopping platform. During the "Double Eleven" period last year, the e-commerce platform of the actual home was actually online.
Take the low price route
The birth of a brand in a network environment, low price is the killer of its challenge to traditional brands. Through the meager profits to quickly seize the market, relying on the first-mover advantage, accumulate a large number of credit and customer base, when other businesses want to catch up, they have already matured to find someone else.
Strategy
The logistics cost of furniture is generally 8% of the product price. After the logistics fee is included, it will try to negotiate with the logistics company to lower the logistics cost by two points. Two points will be saved in the production cost, and the merchant will earn a few points less. It is worthwhile to trade these few points for higher sales.
Word of mouth
Merchants should be good at playing emotional cards, and gradually accumulate word of mouth, in addition to meticulous online customer service, in order to allow consumers to maintain long-term attention, and strengthen the interactive activities of consumption. Many of the previous merchants lacked the intuitive experience channel, which caused most of the online customer flow not to be directly converted into product sales. This is also an important reason that has long plagued the rise of home e-commerce. However, with the strong development of the 020 model, enhancing the user experience has become the key to breaking the home e-commerce. Guests are guided by online advertising and word-of-mouth communication, which is different from the way traditional supermarkets attract passengers through location.
Experience service
In order to meet the needs of consumers for non-standardized furniture, home manufacturers have developed a computerized three-dimensional virtual realization technology to create a furniture “fitting room†for furniture consumers. In the “fitting roomâ€, they can “try on†thousands of homes. Tens of thousands of furniture sets, intuitive to see the effect, until the consumer's psychological expectations, and then determine the intention to buy furniture. And you can adjust the most suitable product size as you like, freely match, determine the furniture and then place an order.
General: In fact, 020 has become a key key to the opening of the market for e-commerce. As far as home e-commerce is concerned, furniture, decoration, building materials and many other items can become a new field of in-depth development in the future. The key to its success is to see if it can solve the convenience and accurate connection between online and offline, and understand the relevant brands and products through online display, appointment, etc., and experience through offline Internet stores. A deal is reached. Provide consumers with an indispensable satisfaction experience.
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