Shenzhen Fuanna Household Products Co., Ltd. (002327.SZ, hereinafter referred to as "Fuanna") formally sued Hunan Mengjie Home Textile Co., Ltd. ("Mengjie Home Textile") for "defamation of goodwill and alleged unfair competition" . Yesterday, Fu Anna issued an announcement saying that the prosecution has been accepted by the People's Court of Nanshan District, Shenzhen City, Guangdong Province.
This four-month battle between the home textile brands Fuanna and Mengjie Home Textiles has been fermented and upgraded recently.
Fu Anna asked Mengjie Home Textiles to stop the infringement, publicly apologize and make a compensation of 2 million yuan, which means that the growing home textile industry "WeChat Gate" has entered the judicial process.
The crux of the matter originated during the March 15th of this year. Luolai Home Textiles Platform, Wenling Luolai Home Textiles, Tianjin Luolai Home Textiles, Changning Fuanna Home Textiles, etc., reposted a news about the unqualified products of Mengjie Home Textiles from the red net. It is reported that the news comes from the "Beijing Consumer Association's Bedding Comparison Test Results Summary Table" released by the Beijing Consumers Association's official website on September 15, 2013. Mengjie Home Textiles is inconsistent because of the "box and certificate of conformity and endurance labeling. "Is marked as" unqualified ".
The repost of this old news triggered the dissatisfaction of Mengjie Home Textiles with Luolai and Fuanna.
On May 5, 2014, Mengjie Home Textiles issued an "public statement about the fake news of Luolai and Fuanna that vilified Mengjie Home Textiles", indicating that the WeChat platforms of Luolai Home Textiles and Fuanna issued "fake news" that questioned the quality of Mengjie products.
On May 6, on the second day of the Mengjie Home Textiles press conference, Fu Anna issued a statement saying that the act of “Changning Fu Anna†reprinting online news was not directly related to Fu Anna. "Chang Ning Fu Anna" pursued to safeguard related rights.
On May 27, Mengjie Home Textiles published an “public statement on Fuanna ’s fake news repeatedly smearing Mengjie Home Textiles†on its official Weibo. The conflict between the two sides intensified and the incident further escalated.
Fu Lei's acting lawyer Zhao Lei believes that the frequent hype of Mengjie's home textiles has caused continued negative effects on her peers Fu Yan, which violates the Anti-Unfair Competition Law.
In fact, before the incident, the two sides had frequent frictions.
According to informed sources, in a certain issue of the first season of "Where is Dad?", Mengjie Home Textiles put its products into the program through the crew, and the show's home textile product sponsor is Fu Anna.
During the E-commerce "Laba Festival" event earlier this year, the official Weibo of "Mengjie Home Textiles E-Commerce" issued negative comments against Fu Anna. Afterwards, Mengjie Home Textiles called it employee personal behavior and dismissed the employee.
Earlier, Mengjie Home Textiles said that due to the slander of competitors, it caused the company's first quarter performance and share price decline.
In the first quarter of this year, Mengjie Home Textiles became the only company among the three that experienced a year-on-year decline in revenue. In the first quarter, Mengjie Home Textiles achieved operating income of 318 million yuan, a decrease of 4.13% compared with the same period of last year, and net profit of 28 million yuan, an increase of 11.09% compared with the same period of last year; Luolai realized operating income of 657 million yuan, year-on-year An increase of 6.82%, a net profit of 99 million yuan, an increase of 15.15%; Fu Anna achieved operating income of 452 million yuan, a year-on-year increase of 2.99%, and a net profit of 101 million yuan, a year-on-year increase of 14.47%.
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