If you want to use a word to describe the furniture market in 2009, it is more appropriate to use it. At the beginning of 2009, the industry has been worried that the furniture manufacturing industry will be affected by the financial crisis and it will be difficult. Unexpectedly, since the second quarter, the furniture market has been booming. With the warming of the real estate market, the furniture market has been on the “ship†of real estate and has swayed through 2009.
A few happy furniture stores, æ„ Keywords: 退然退
In February 2009, the Mercure Center in the Pearl River New City was demolished for 8 years. In November, the D-story of the Mercure Center in the west of Huangpu Avenue began to be demolished. This cultivated Guangzhou people to “buy furniture to the Mercure Centerâ€. The stars of the store are declining.
The Mercure Center is also a chance to make a comeback. Guangzhou’s former “home brother†Jin Haima may have to surrender a brother’s “throneâ€. At present, Jin Haima's most profitable Whampoa Road West branch has been a foregone conclusion. With a few other old stores, it is difficult for Jin Haima, who is taking the popular route, to fight for the fierce JSW.
Comments: There are indeed a lot of furniture and building materials stores that have left this year. This aspect shows that the consumption capacity is limited. On the other hand, the market capacity is sufficient.
There are also many decoration companies on the shrinking front. In 2009, many large-scale chain decoration companies shrank their stores, shutting down poorly-operated stores, and some small decoration companies simply closed their stores. Suddenly, not only expression, but also a state of existence.
Keywords: Pazhou business circle The hottest thing in Guangzhou's furniture market this year is nothing more than the battle for the Pazhou business circle.
In September, when Jisheng Weibang had just entered Weizhou, Red Star Macalline (see map) announced the opening of the store opposite the Jisheng Weibang Weizhou store. As a result, all the media are overwhelming, all about the speculation of the "Dragon Tiger Fight" in Pazhou. Unfortunately, so far, the store has not opened the door to welcome guests.
Comments: I remember that the merchants' reception at the opening of the store in Jisheng Weibang, the furniture manufacturers are not optimistic, the reason is that high rents will lead to high operating costs. But at present, it seems that several major businesses are still relatively affected. Moreover, with the constant annual sales fair, Weizhou Jisheng Weibang has become the forefront of the new product display of furniture manufacturers.
Key words: Delayed opening, delaying the opening of the business is not limited to Red Star Macalline. On March 18th, Merrill Lynch Group announced that the Merrill Lynch Home Furnishings Wholesale Center opened this year. But now, opening time is still a mystery.
In August, the Jockey Club announced that it is expected to open in December. But so far, the site is still slow to construct, the opening date has to be postponed.
Comments: There may be many reasons for delaying the opening of the business, but the suspicion is that all the guesses are not good for the store. For example, investment is not successful, such as problems with the project, such as planning to adjust, at least reminiscent of poor execution, is not a good thing.
Furniture manufacturers have their own unique skills to talk about the ups and downs of the Guangzhou furniture store, and then talk about the major events in the furniture industry. Whether it is standards, products, sales models, or even brand operations, there have been major changes. Whether it is a good thing or a bad thing, it is still unknown. However, from the current point of view, government functions are still absent, consumers are still weak, and home manufacturers are getting stronger.
Keywords: standard is difficult
On May 1, the new version of "General Technical Conditions for Wood Furniture" (GB/T3324-2008) jointly issued by the State Administration of Quality Supervision and the National Standardization Administration Committee was officially implemented, and the specific specifications for the sale of wooden furniture were clearly defined. However, so far, manufacturers have not complied with this new standard of quantitative quantification, making this standard that guides consumption as a display.
Comments: The standard is not a new thing, but it is necessary to remind that this market is a lot of trouble, the people are very confused. Moreover, the inaction of the government's functional departments, the most damaging is the image of the government.
Keywords: Net shopping furniture Not long ago, Xinju.com used virtual reality technology for home design. The advantage is that it allows consumers to “try the furniture†like trying clothes, and paying for it after satisfying the satisfaction, dispelling consumers’ concerns that the furniture will move home “not fitâ€.
Comments: There are many furniture brands that launch online shopping, such as Qumei and Dynasty, but more manufacturers are here.
I have not tested the "accuracy" of this purchase method and I dare not comment freely. Although there are opinions that are true to the eye, now, the things that the eyes deceive themselves are still on the market.
Keywords: CCTV King
In mid-November, the results of the 2010 CCTV gold advertising time tender were announced. What is surprising is that home building materials have robbed the limelight of traditional mature industries such as FMCG, automobiles and home appliances, and have become the "dark horse" of this CCTV tender. Three trees 80 million yuan, home stores actually home (view map) 72 million yuan, Red Star Macalline is also tens of millions of dollars, Europe and Kebo Boloni also won the bid of nearly 30 million yuan.
Comments: The strength of the home industry can be seen, but can really fight the rich auto industry, home appliance industry, fast-moving industry? It is doubtful. The outcome is not yet known, but CCTV’s income has exceeded 10 billion yuan, an increase of 18.47%. It is an indisputable fact that it has been filled with fullness.
Keywords: furniture, selling, selling
On November 30th, when the red movie star Xu Qing officially signed Huayi, Wang Yijun, the chairman of Huayi Brothers, gave her a red rosewood lacquered yunlong pattern throne. This chair is the “even-day red†product that sells mahogany furniture.
In the sky, the mahogany furniture has a clear price, African chicken wing wood 109 yuan / kg, Laos red rosewood 219 yuan / kg, Indian lobular rosewood 799 yuan / kg, Vietnamese huanghuali 999 yuan / kg, Xu Qing's throne is also 40 In kilograms, it is more than 8,000 yuan with a red rosewood.
Comments: Furniture is generally sold by piece or set, not to mention expensive mahogany furniture. On the sale of catty? Doesn't design have value? Listening is a bit like selling cabbage, but for the people, it is clear at a glance, at least not confused consumption.
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