How can SMEs better adapt to the new normal

Abstract Facing the new normal, accelerating transformation and upgrading is the only way for the development of SMEs. While grasping the important historical opportunities of deepening reform, SMEs can only gain a firm foothold in the fierce market competition if they persist in independent innovation and sharply grasp consumer demand. With the Chinese economy...
Facing the new normal, accelerating transformation and upgrading is the only way for the development of SMEs. While grasping the important historical opportunities of deepening reform, SMEs can only gain a firm foothold in the fierce market competition if they persist in independent innovation and sharply grasp consumer demand.

As the Chinese economy shows a new normal, how can small and medium-sized enterprises better cope with this change? Recently, the 8th China SMEs Festival was held in Nantong, Jiangsu Province under the theme of “Reform and Inspire Innovation and Drive Transformation”. Experts and business representatives at the conference believed that SMEs are currently at the critical stage of climbing and swaying. While deepening the two important historical opportunities of reform and innovation, and keenly grasping the consumer demand in the next 10 years, we can gain a firm foothold in the fierce market competition.

Li Zibin, president of the China Small and Medium Enterprises Association, said that as of the end of 2013, the number of SMEs registered in China exceeded 42 million, accounting for more than 90% of the total number of enterprises in the country. They created nearly 60% of China's total economic output. The SME Development Index released by the association shows that in the first three quarters of this year, the SME development index was 95.9%, 94.1%, and 93.1%, respectively, below the critical line of the boom.

Facing the new normal, accelerating transformation and upgrading is the only way for the development of SMEs. Li Zibin believes that the path choice for the transformation and upgrading of SMEs begins with the deep integration of informationization and industrialization, and promotes the upgrading and management progress of traditional industries. Second, it is committed to e-commerce, and the future of China's e-commerce will develop rapidly. The formation of e-commerce industry clusters; Third, through scientific and technological progress, enhance the technological innovation capabilities of enterprises, promote the upgrading of corporate product structure, and promote the development of strategic emerging industries; Fourth, the majority of small and medium-sized enterprises must go beyond the misunderstanding of diversification, and go out of "specialized special new" The new road of development; fifth, entrepreneurs should promote the combination of industry and finance, the combination of technology and capital.

Difficulties in financing have always been a difficult problem for the development of SMEs. Liu Yingqiu, director of the Private Economic Research Center of the Chinese Academy of Social Sciences, said that to solve the problem of financing difficulties and financing for small and medium-sized enterprises, we should actively build a multi-level financing system, and build a multi-level banking system by vigorously developing small and medium-sized banks to break the monopoly financing market of a few large banks. The situation encourages and supports more adequate financial market competition that meets the requirements of the market economy.

Liang Xinjun, vice chairman of Fosun Group, made a sense based on his own practice. He believes that China's current development momentum has shifted from manufacturing to consumption. Experiential consumption, the environmental industry, and the industry associated with the mobile Internet are the most noteworthy areas of investment. SMEs should follow the development trend and seize business opportunities.

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