In the future, the high-end consumers who have the most consumption power in the ceramic industry are choosing a designer and a home improvement company. This is a fact recognized by the industry. This shows the influence of designers and home improvement companies on high-end consumers. The building ceramics brand is increasingly valued in the home improvement channel, and some brands even list the activities related to the home improvement channel as an important job of marketing. The author believes that the home improvement channel will become the development trend of the marketing channel for the future ceramic industry. The main reasons are as follows:
First: The home improvement company is equivalent to a "small store." The home improvement company built its own store and actively moved to the downstream material suppliers to provide integrated home improvement solutions for consumption, design and construction.
Second: the designer bears the role of “product shopping guide†to a certain extent. Designers have the right to speak professionally. Consumers largely listen to the designer's advice when purchasing ceramic products. Designers can not only collect a large number of customer resources, but also communicate with customers with the most accurate marketing methods. Direct consumption power.
Third, with the diversification of information channels, the unspoken rules of the industry are becoming more transparent.
Fourth, the change in consumer perceptions has led to a general increase in consumer spending levels, and consumers are increasingly rationalizing their renovations.
The characteristics of home improvement channels and the existing misunderstandings
When choosing a co-brand, home improvement designers often adopt a strategy of “spreading the net widelyâ€, so the dealers must be psychologically prepared. When the designer recommends the brand to the owner, the owner often sets a scope for the owner, such as the decoration of the owner’s home. The style is European, and the designer will recommend products such as Bode or other high-end brands. If the owner jumps out of the scope defined by the designer, the designer will intimidate the owner, such as not matching the style of your home, the quality of the brand's products is poor; so the dealer must understand that the designer is not doing the necessary questions with the owner. Instead, do more choices with the owner. In a given circle, no matter which brand the owner chooses, the designer has money to earn.
As the designer takes the exposure of the kickback event, the owner has less trust in the designer, so the designer will choose the poster after the recommendation? So, how to recommend behind the scenes? In addition to the scope, the designer will "follow" the brand New products (especially those that are not available in other products) go through the renovation effect map, which greatly reduces the scope of the owner's choice.
Pvc Anti-corrosion Tape, according to different uses, is also called PVC air-conditioning cable tie. PVC Anti-corrosion tape, also known as PVC outer protective tape, is mainly used for anti-corrosion protection of various pipes. The name of the product comes from the base material of the product - polyvinyl chloride diaphragm. So it has the durability and corrosion resistance of PVC. , Easy to wrap, suitable for low temperature conditions, but also suitable for elbows and irregular surfaces. Widely used in ordinary steel pipes, galvanized pipes, stainless steel pipes; anti-corrosion of air-conditioning pipelines.
Main parameters of the product
Thickness range: 0.15mm - 0.35mm;
Width range: 50mm - 750mm;
Product color: black, white, blue, etc.;
Length of each roll: 20m, 25m, 30m, 50m;
Pvc Tape,Pvc Insulation Tape,White Pvc Tape,Pvc Waterproof Sealing Tape
Inner Mongolia Overseas.Trade co.,LTD , https://www.flangevalvejoint.com