Founded in 1988, Henan Fenike Superhard Materials Co., Ltd. is the largest high-tech enterprise in China specializing in the research, development and production of cubic boron nitride (hereinafter referred to as CBN) abrasive products. It adopts internationally advanced raw material manufacturing technology and inspection equipment. In 1998, it was awarded the title of “High-tech Enterprise†and “High-tech Product†by Henan Science and Technology Commission; in 1999, it passed ISO9002 Quality Management System Certification; the company has obtained five new technologies and new technologies, obtained Chinese patents, and the production technology and product quality are all In the world's advanced level; in 2000, China Machine Tool Industry Association Superhard Materials Branch awarded “Fu Nike†CBN series products as recommended products in the industry; in 2001, “Fu Nike†brand was awarded “Henan Famous Trademark†by Henan Industrial and Commercial Bureau; In 2002, it was listed as one of the key enterprises in the national industrialization key project; in 2003, it undertook the national “Torch Plan†cubic boron nitride project and was awarded the backbone of the Henan Torch Material Industry Base by the Torch High Technology Industry Development Center of the Ministry of Science and Technology. The company has been highly praised by the leaders of the provinces, municipalities and high-tech industrial development zones. Production ranks among the best in the world, and sales rank first in the country. "Quality creates trust, technology wins the market" is the pursuit of "Fu Nike" never stops! The “Fu Nike†CBN series products have attracted wide attention from many industry and social experts with their extraordinary temperament.
When people realize that the "Fenike" brand CBN has become the de facto first in the national popularity, especially when people find that "Fenike" is developing fast, the scale of production is large, the service quality is good, and the product quality is high. When it was time for the peers to look at their backs, it was a 12-year period for Fenike, which was not arrogant, to build the famous CBN brand of “Fu Nikeâ€.
The company's products are themselves high-tech products of new materials. The tools manufactured by them belong to the high-tech products of modern advanced manufacturing technology (modern mechanical processing technology). They are products of the Ministry of Science and Technology and the Economic and Trade Commission listed in the high-tech product catalogue, which are national policies. Priority development products. The company's products are exported 85%, the domestic market share is 95%, the international market share is 30%, and it is increasing at a rate of 30% per year. The company's annual output is 120 million carats, with an annual output value of 300 million yuan, annual sales income of 250 million yuan, and annual foreign exchange earnings of 20.5 million US dollars. The quality of the world is constantly expanding here...
First, a good team of managers In modern business management, people are the most important factor. To run a good business, we must be people-oriented, improve people's quality, give full play to people's enthusiasm and creativity, create harmonious interpersonal relationships and environmental atmosphere, enhance the cohesiveness of enterprises, and form a group's inner spirit. Based on this understanding, Fu Nike is very focused on putting the cultural construction of the company and the team of professional managers in the prominent position of enterprise management.
Establish the charm of the core of leadership. The enterprise leader is not only the decision-maker of the production and operation of the enterprise, but also the organizer and leader of all the employees of the team to achieve the business objectives. Fu Nike always puts the self-construction of the leadership team at the forefront. As the company prospers, the rules and regulations are constantly revised and improved, and strict requirements and education of senior leaders must take care of the overall situation, unity and wholeheartedness. Serve enterprises and employees to establish a high degree of professionalism and responsibility. Since October 2003, the company has fully invested and carefully organized a half-year training course for all employees, from the general manager to the warehouse manager, without exception, to carry out a comprehensive "brainwashing", to take the enterprise from a production type. The transition of enterprises to learning-oriented enterprises requires that the majority of cadres start from small things, start from the self, start from the perspective of the development of the enterprise and the employees, and lead by example, take the lead in re-emphasizing, never forget to learn, not forget to improve themselves, can not Eliminated by enterprises and society.
The reason why Fenike can achieve such rapid development is also due to the large number of excellent learning professional managers. The company has senior engineers engaged in CBN product research for decades, and has elites engaged in the super-hard materials industry, and has grassroots employees who are obscured and dedicated. These are the most reliable developments of the company's long-term development, sustainable operation and longevity. The power of resources. I believe that a team of excellent professional managers with excellent hardware facilities and a well-established management model will surely make Fu Nike invincible.
Second, the management system for Fu Nike to take off the wings of Fenike from small to large, the scale of CBN series products can be expanded to the largest in the country in more than ten years, although it has used the large-scale joint-stock reform, established a modern enterprise management The model is inextricably linked to the need for the rapid growth potential of the CBN market. From employee training, market development, internal management, advertising to human resources incentives and training, from technology development to new product identification and production, from after-sales service to field tracking, from standard management to professional supervision, from market research to business analysis All formed a standardized, professional, systematic and scientific management system, which enabled Fu Nike to develop rapidly and form a virtuous cycle.
Success did not stop Fu Nike. It reinvented the image of the Fu Nike as its own pursuit, making full use of the influence of its own brand to continue to enter the world with clear and clear ideas and more mature business strategies.
Third, relying on technology to create high-quality products The company cooperates with a number of colleges and universities to cultivate the company's internal technical backbone to ensure the stable quality of products and the development of new products. “Bringing in and going out†is the company’s consistent policy in technology development. In recent years, it has cooperated extensively with some research and production organizations such as Sanmao Institute, Zhengzhou Industrial College, Jilin University, Japan, and the United States to improve product quality, develop new products, and obtained a number of national patents.
Fourth, change the concept, change marketing for marketing to firmly establish the concept of customer first, grasp the market variables, meet the requirements of user technology, quality, delivery and economics, enhance information concepts, maintain sensitivity, and always do information Respond quickly and effectively to adapt to rapidly changing markets. While doing a good job in product after-sales service, we must do a good job in pre-sales service of products, and institutionalization can continue to develop in providing a wider range of services for users. The use of special funds to invite users to the company and take the initiative to the location of the user, which enhances the sense of openness, and learns advanced experience at home and abroad, that is, the first information at home and abroad, and expand the market space at home and abroad, in the market Win the initiative in the competition.
Fifth, relying on quality to create a brand company to solicit customer opinions according to ISO9002 quality certification requirements every year, it is not difficult to realize that it can become a reliable brand in the heart of the user, it is not only lucky, the main quality and service, the quality is Fu Nike The eternal goal that I have been striving for, in the past, now, and even more in the future. To create a brand, in addition to propaganda, the most important thing is to rely on its own excellent quality. In the 12 years of hard work, Fu Nike has been striving for first-class service, constantly creating first-class quality and cherishing the wealth of brand intangible assets. Create a brand carefully.
In the buyer's market conditions, customer satisfaction is the only standard, and must be in line with international standards in quality standards. Adopting internal enterprise standards that are higher than national standards and even international standards for products, and ensuring consistent and reliable product performance through a reliable ISO9002 quality assurance system, and through the implementation of the commitment to quality responsibility loss compensation system and price performance than high quality and better prices, etc. Product quality exceeds the international first-class level.
In order to meet this challenge, Fenike always pays attention to the most advanced special equipment, testing equipment and means in the world, and the latest developments in products, processes and superhard materials. Establish a closer strategic partnership with relevant companies around the world in order to be prepared and ready to provide users with the ideal service. No change and innovation will not progress. A company must not only adapt to the market, but also learn to take the initiative to create a market. We can't wait until the advanced things from abroad flow, and we only want to change ourselves. We must learn to use bold technology and empirical theory to make bold innovations that will never be recognized by the market without the benefit of consumers. After the entry into the WTO, the competition of enterprises depends on the competition of talents.
With the creation of branded products and services, Fenike has made Fenike the world's strongest CBN manufacturer.
When people realize that the "Fenike" brand CBN has become the de facto first in the national popularity, especially when people find that "Fenike" is developing fast, the scale of production is large, the service quality is good, and the product quality is high. When it was time for the peers to look at their backs, it was a 12-year period for Fenike, which was not arrogant, to build the famous CBN brand of “Fu Nikeâ€.
The company's products are themselves high-tech products of new materials. The tools manufactured by them belong to the high-tech products of modern advanced manufacturing technology (modern mechanical processing technology). They are products of the Ministry of Science and Technology and the Economic and Trade Commission listed in the high-tech product catalogue, which are national policies. Priority development products. The company's products are exported 85%, the domestic market share is 95%, the international market share is 30%, and it is increasing at a rate of 30% per year. The company's annual output is 120 million carats, with an annual output value of 300 million yuan, annual sales income of 250 million yuan, and annual foreign exchange earnings of 20.5 million US dollars. The quality of the world is constantly expanding here...
First, a good team of managers In modern business management, people are the most important factor. To run a good business, we must be people-oriented, improve people's quality, give full play to people's enthusiasm and creativity, create harmonious interpersonal relationships and environmental atmosphere, enhance the cohesiveness of enterprises, and form a group's inner spirit. Based on this understanding, Fu Nike is very focused on putting the cultural construction of the company and the team of professional managers in the prominent position of enterprise management.
Establish the charm of the core of leadership. The enterprise leader is not only the decision-maker of the production and operation of the enterprise, but also the organizer and leader of all the employees of the team to achieve the business objectives. Fu Nike always puts the self-construction of the leadership team at the forefront. As the company prospers, the rules and regulations are constantly revised and improved, and strict requirements and education of senior leaders must take care of the overall situation, unity and wholeheartedness. Serve enterprises and employees to establish a high degree of professionalism and responsibility. Since October 2003, the company has fully invested and carefully organized a half-year training course for all employees, from the general manager to the warehouse manager, without exception, to carry out a comprehensive "brainwashing", to take the enterprise from a production type. The transition of enterprises to learning-oriented enterprises requires that the majority of cadres start from small things, start from the self, start from the perspective of the development of the enterprise and the employees, and lead by example, take the lead in re-emphasizing, never forget to learn, not forget to improve themselves, can not Eliminated by enterprises and society.
The reason why Fenike can achieve such rapid development is also due to the large number of excellent learning professional managers. The company has senior engineers engaged in CBN product research for decades, and has elites engaged in the super-hard materials industry, and has grassroots employees who are obscured and dedicated. These are the most reliable developments of the company's long-term development, sustainable operation and longevity. The power of resources. I believe that a team of excellent professional managers with excellent hardware facilities and a well-established management model will surely make Fu Nike invincible.
Second, the management system for Fu Nike to take off the wings of Fenike from small to large, the scale of CBN series products can be expanded to the largest in the country in more than ten years, although it has used the large-scale joint-stock reform, established a modern enterprise management The model is inextricably linked to the need for the rapid growth potential of the CBN market. From employee training, market development, internal management, advertising to human resources incentives and training, from technology development to new product identification and production, from after-sales service to field tracking, from standard management to professional supervision, from market research to business analysis All formed a standardized, professional, systematic and scientific management system, which enabled Fu Nike to develop rapidly and form a virtuous cycle.
Success did not stop Fu Nike. It reinvented the image of the Fu Nike as its own pursuit, making full use of the influence of its own brand to continue to enter the world with clear and clear ideas and more mature business strategies.
Third, relying on technology to create high-quality products The company cooperates with a number of colleges and universities to cultivate the company's internal technical backbone to ensure the stable quality of products and the development of new products. “Bringing in and going out†is the company’s consistent policy in technology development. In recent years, it has cooperated extensively with some research and production organizations such as Sanmao Institute, Zhengzhou Industrial College, Jilin University, Japan, and the United States to improve product quality, develop new products, and obtained a number of national patents.
Fourth, change the concept, change marketing for marketing to firmly establish the concept of customer first, grasp the market variables, meet the requirements of user technology, quality, delivery and economics, enhance information concepts, maintain sensitivity, and always do information Respond quickly and effectively to adapt to rapidly changing markets. While doing a good job in product after-sales service, we must do a good job in pre-sales service of products, and institutionalization can continue to develop in providing a wider range of services for users. The use of special funds to invite users to the company and take the initiative to the location of the user, which enhances the sense of openness, and learns advanced experience at home and abroad, that is, the first information at home and abroad, and expand the market space at home and abroad, in the market Win the initiative in the competition.
Fifth, relying on quality to create a brand company to solicit customer opinions according to ISO9002 quality certification requirements every year, it is not difficult to realize that it can become a reliable brand in the heart of the user, it is not only lucky, the main quality and service, the quality is Fu Nike The eternal goal that I have been striving for, in the past, now, and even more in the future. To create a brand, in addition to propaganda, the most important thing is to rely on its own excellent quality. In the 12 years of hard work, Fu Nike has been striving for first-class service, constantly creating first-class quality and cherishing the wealth of brand intangible assets. Create a brand carefully.
In the buyer's market conditions, customer satisfaction is the only standard, and must be in line with international standards in quality standards. Adopting internal enterprise standards that are higher than national standards and even international standards for products, and ensuring consistent and reliable product performance through a reliable ISO9002 quality assurance system, and through the implementation of the commitment to quality responsibility loss compensation system and price performance than high quality and better prices, etc. Product quality exceeds the international first-class level.
In order to meet this challenge, Fenike always pays attention to the most advanced special equipment, testing equipment and means in the world, and the latest developments in products, processes and superhard materials. Establish a closer strategic partnership with relevant companies around the world in order to be prepared and ready to provide users with the ideal service. No change and innovation will not progress. A company must not only adapt to the market, but also learn to take the initiative to create a market. We can't wait until the advanced things from abroad flow, and we only want to change ourselves. We must learn to use bold technology and empirical theory to make bold innovations that will never be recognized by the market without the benefit of consumers. After the entry into the WTO, the competition of enterprises depends on the competition of talents.
With the creation of branded products and services, Fenike has made Fenike the world's strongest CBN manufacturer.
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