The property market picked up in 2013 and the flooring industry is full of opportunities and challenges

In 2012, for the entire building materials industry, it can be described as a cold winter. Affected by the regulation of the property market, the downstream industry is suffering from it. The days of home and building materials stores are getting more and more difficult. The flooring industry at home is naturally inevitably reduced in size and even closed down. However, the contrarian development of the flooring industry is only the cause of market policies, or are there other fundamental factors? Starting in 2013, in the case of a slight warming of the property market, is it an opportunity or a challenge for the flooring companies? The future development of the flooring industry Where can I go?

The old paradox: The homogeneity of flooring products is serious China's flooring industry has achieved great results after years of development, but the weakening of original capabilities has also hindered the development of enterprises and industries. In the flooring industry, once certain companies have gained popularity, their products will soon be copied and copied by many of their peers. Blind imitation followed suit not only makes the product lack of new ideas, lack of personalization, but also makes many customers ignore the details of product design and practical experience, pay more attention to the appearance of the design. Therefore, the flooring industry wants to have better development, and improving the overall innovation and differentiated design of the flooring industry is an important lesson.

Continual problems: The market lacks uniform regulations and the competition is confusing. The entry barrier for the flooring industry is very low. There are a number of floor brands on the market, but the industry lacks standardized management. In order to increase sales, many small floor companies continue to fight price wars to attract consumers. This has led illegal businesses to take advantage of counterfeit products to compete at low prices. However, if consumers do not have a good knowledge of the product, they may be able to make purchases because of low prices. Vicious competition is also one of the main factors that affect the development of the industry.

General trend: Health and environmental protection are the focus Service must keep up With the improvement of living standards, consumers' demands for environmental protection are also growing. As we all know, the competition in the flooring market has gradually shifted from price competition to service competition, and its health, environmental protection, intelligence and fashion have become the mainstream factors of flooring products. Floor companies want to emerge in many brands, in addition to the appearance of the appearance of the floor should also protect the product's environmental protection requirements, high-quality protection is the first factor in the company's long-term victory.

With quality fundamentals, companies must also develop sales personnel with strong sales capabilities. To achieve this, there must be a complete set of sales personnel recruitment, training, induction, daily management and other work systems, and set up corresponding management positions. The next good publicity channel and good image display are the necessary conditions for the success of the flooring company. In the end, there are also corporate services. The 21st century is an era of service competition. Enterprises should be comfortable with pre-sales, sales, and after-sales services to allow consumers to buy and use them with confidence. In the face of industry characteristics, doing a good job of service is the best way to promote sales. At the beginning of the new year, in the face of 2013 full of opportunities and challenges, the Red Sorghum floor is still full of confidence and set sail.