It is undeniable that China's hardware industry has a big gap with the world's leading hardware companies in terms of product research and development, innovation, brand management, marketing management, enterprise scale, and financial strength.
Lack of brand competition
Most hardware export companies lack brand competition. Most of them are OEMs, they don't have their own brands, and even some companies are completely foreign agents. This labor-intensive company lacks brand awareness or limited brand awareness. . Since the infrastructure of domestic hardware companies and the conditions of factories are almost the same, the cost is similar, so most of them have the lack of competitiveness, and enterprises have difficulties. With the continuous development of the hardware industry, some intensive-oriented enterprises will gradually be replaced by technological innovation enterprises, establish enterprise brands, and gradually take the road of branding, hardware enterprises can gradually mature in China, China The hardware companies can be competitive in the world, no longer simply OEM.
Lack of sales channels
Some sales channels of Chinese hardware companies are very closed, just traditional sales methods. Now it is the Internet age. Network marketing is gradually being used by large enterprises. However, SMEs let this face each other. Of course, there will be some old customers. The example of the money, but the closed channel makes the opportunity to make many new customers lost. If the domestic environment changes and the raw materials rise, the most vulnerable to SMEs. Therefore, broadening the sales channel construction and refining the channel will be the road to the development of SMEs.
Different customer needs
First, the household buying habits and value factors are different. The customers facing the hardware export are either intermediaries such as agents or traders, or OEMs for foreign companies. They pay more attention to factors such as cost and quality stability. In addition to dealers, most of the customers in the domestic market are direct demanders. They pay more attention to hardware brands, product values, product styles and price/performance ratios when purchasing.
Second, the level of consumer demand is different. Consumer demand is closely linked to the level of economic development. In developed markets, the level of demand is relatively high. Although reform and opening up has been nearly 30 years, the economic development between China's regions is very uneven, so the level of demand is not the same. The demand level in the first-tier cities and developed areas in the east is relatively high, but in the second and third-tier cities and The level of demand in the western region is relatively low. Therefore, relevant industries should pay attention to it.
Lack of brand competition
Most hardware export companies lack brand competition. Most of them are OEMs, they don't have their own brands, and even some companies are completely foreign agents. This labor-intensive company lacks brand awareness or limited brand awareness. . Since the infrastructure of domestic hardware companies and the conditions of factories are almost the same, the cost is similar, so most of them have the lack of competitiveness, and enterprises have difficulties. With the continuous development of the hardware industry, some intensive-oriented enterprises will gradually be replaced by technological innovation enterprises, establish enterprise brands, and gradually take the road of branding, hardware enterprises can gradually mature in China, China The hardware companies can be competitive in the world, no longer simply OEM.
Lack of sales channels
Some sales channels of Chinese hardware companies are very closed, just traditional sales methods. Now it is the Internet age. Network marketing is gradually being used by large enterprises. However, SMEs let this face each other. Of course, there will be some old customers. The example of the money, but the closed channel makes the opportunity to make many new customers lost. If the domestic environment changes and the raw materials rise, the most vulnerable to SMEs. Therefore, broadening the sales channel construction and refining the channel will be the road to the development of SMEs.
Different customer needs
First, the household buying habits and value factors are different. The customers facing the hardware export are either intermediaries such as agents or traders, or OEMs for foreign companies. They pay more attention to factors such as cost and quality stability. In addition to dealers, most of the customers in the domestic market are direct demanders. They pay more attention to hardware brands, product values, product styles and price/performance ratios when purchasing.
Second, the level of consumer demand is different. Consumer demand is closely linked to the level of economic development. In developed markets, the level of demand is relatively high. Although reform and opening up has been nearly 30 years, the economic development between China's regions is very uneven, so the level of demand is not the same. The demand level in the first-tier cities and developed areas in the east is relatively high, but in the second and third-tier cities and The level of demand in the western region is relatively low. Therefore, relevant industries should pay attention to it.
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Yucheng Shuangyan Hardware Plastic Factory , https://www.shuangyanhardware.com