Safe room to pull the wooden door market just needed

For a long time, the wooden door home industry has been under pressure from the regulation of the property market, raw material prices, inflation, and competition. Although some wooden door merchants have also achieved relatively good results, but most of the business inventory more backlog, wooden doors, corporate profits have been severely compressed, the overall wooden market boomed.

E-commerce fermented wooden door market

Ms. Liu found that some wooden doors were quietly rising after the Spring Festival. She had decided to buy a wooden door and she decided to say it slowly. “This year, the salaries of employees and the prices of raw materials all have risen to a certain extent, so the prices of many products have also been correspondingly increased.” The price increase of products has brought difficulties to sales, a wooden door salesman said.

At the same time, the negative impact of e-commerce on the physical home industry is also evidently fermenting. In the store, Mr. Zhang, who is looking at the wooden door, said: “I just bought a house of more than 70 square meters, and the extra money is not much. For the time being, I just want to simply decorate it, but the furniture in the store is very expensive. I’m in the The same wooden door product of the same brand is seen on the Internet, the price will be lower, and it will be sent to the home, so I intend to buy it online after I am optimistic about the market. I have a lot of friends to do this and it is very affordable."

A person in charge of the brand's door industry believes that the impact of e-commerce on the wooden door industry is also growing. Many stores in the industry now have online shops and line inspection shops, which are combined to make up for the lack of markets. Although e-commerce meets the living habits and rhythm of modern urban residents, and the current sales of small wooden doors are relatively good, physical stores still have the opportunity to “turn the tide”. Experts said that not all products are suitable for online shopping, under normal circumstances, wooden doors are semi-finished products, need to be installed by professionals after the installation, and the latter part of the installation and after-sales service is also very important, e-commerce in this regard is regrettable, so If the offline store can solve this problem well, it must have the ability to compete with e-commerce.

Safe room to pull the wooden door market just needed

Despite stricter and more stringent national policies, it is strongly supported by affordable housing. The large-scale construction of affordable housing will bring new markets to the home building materials industry, and the actual decoration rate of affordable housing is higher than that of ordinary commercial housing. The industry predicts that as a second-tier and third-tier cities, the entire consumer group is only a few hundred thousand people. Many home furnishing markets need to share a share, which will inevitably lead to a situation where “there is little gluttonousness”, coupled with the increasingly mature and rational psychology of consumers today. It is often the operators who have beaten the blood but still have little profit, so they must innovate marketing strategies and methods.

“A lot of people buy commercial housing for investment, long vacancy period, and the demand for decoration is not great; while the occupancy rate for social housing is almost 100%, as long as they live in the housing, renovation and purchase of building materials are necessary. The affordable housing is cheap. The housing prices will allow homebuyers to save part of their purchase expenses, which will, to a certain extent, be translated into the purchasing power of renovations and boost the market demand for home building materials.” The head of the wood products market at Fangyuan believes that “2013 is promising, with the The rigid demand brought about by the country’s urbanization process has gradually been released, and the wooden door industry has great potential."