In Italy, people prefer to use tiles to decorate the ground in large quantities. This habit has made the per capita tile usage in Italy always the highest in the world. Such strong market demand has promoted the development of the Italian tile industry. Nowadays, Italian ceramic tiles have already surpassed the original concept of hygiene and become more suitable for people's needs and lifestyles. Whether it is in terms of color, shape and texture, it gives people a delicate and fashionable feeling, bringing people a A warm and comfortable feeling of life.
History of Italian Tiles
Italian tile production is mainly concentrated in Bologna, and the tile industry in the region originates from the terracotta industry, dating back to the thirteenth century. There are hundreds of tile production companies in Bologna and companies in the auxiliary industries such as glazes, enamels, and tile equipment. Therefore, companies in the Bologna tile industry and auxiliary industries are the most densely populated regions in the world.
After the Second World War, the demand for ceramic tiles in the Italian market increased rapidly, because the post-war reconstruction brought prosperity to the construction industry. In addition, another reason for the rapid development of the Italian tile industry is attributed to the Mediterranean climate of Italy (ceramic tiles need to be slowly dried in warm weather). In Italy, there is also a tradition of using natural stone instead of carpet or wood. The favorable conditions and traditional paving habits have made Italy's per capita consumption of ceramic tiles reach 3.33 square meters in 1987. The head of the world.
Due to strong demand, the number of ceramic tile companies in Bologna increased sharply during the 1950s and 1960s; by the end of 1926, there were 102. In the Bologna region, tile manufacturers must compete fiercely for the retail channel. Retailers need high quality, low cost and beautiful tiles. As a result, companies must constantly compete with each other in technology, design, and distribution channels. Innovations often appear within a few weeks, and these innovations are quickly imitated by competitors. Therefore, if a company wants to be in a leading position in technology, production efficiency or design, it must constantly improve its production process and introduce new products to keep its competitors behind.
With the development of the tile industry in Bologna, some technicians of local tile companies began to leave their original companies to start their own processing equipment manufacturing enterprises. The equipment used in the manufacture of tiles includes kiln for bricks, presses for bricks and sanders. By the mid-1980s, there were more than 120 companies in Bologna that produced processing equipment for ceramic tile manufacturers. These equipment manufacturers compete fiercely for the business of tile manufacturing companies. This fierce competition between equipment manufacturers has produced many important process innovations, which has greatly saved the energy and labor costs of tile production. In particular, advances in kiln technology have made the Bologna region a leader not only in the ceramic tile industry but also in the auxiliary equipment industry.
By the 1970s, the Italian tile industry had matured, so it began to further explore the international market, especially the North American market. In the international market, Bologna's companies find that they have a stronger competitive advantage than their most direct competitors – companies in Spain and Germany – due to their quality, technology, design and Italian popularity in the world. Reputation. So in the early 1990s, Italian companies accounted for almost twice as much as the Spanish company in the world market.
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