Wood structure construction driven floor sales

In 2012, Fangyuan Floor won the “Top Ten Brands of China Flooring (Credit)”. After 20 years of development and unremitting efforts, the company has successively won China's well-known trademarks, the first batch of solid wood flooring countries exempt from inspection, "solid wood, solid wood composite, strengthen the three exemptions," "China's top ten brands of solid wood flooring", China Top 500 brands , well-known trade names and many other honors. Participated in the drafting of "Industrial Standards for Wood Flooring Material Names" and "Wood Flooring Pavement Regulations" and other standards. It is the only drafting unit for the "Wood Floor Pavement Code".

Huang Yongping, the manager of Fangyuan Floor, said that wood flooring is always the main business focused on the floor. The wooden house project not only does not affect the floor project, but also drives the integrated sales of the floor and the comprehensive utilization of raw materials.

Huang Yongping said that the wooden house project is a generous view of Dong Guoping, the chairman of Fangyuan Flooring, and a great source of Chinese intellectual interest. The market outlook is very promising. The tradition of using wooden structures in China can be traced back to the last millennium, and European and American countries have a very long history of using wooden structures. At present, 90% of the high-end residential houses in western developed countries use wood-framed houses. In China, as urbanization is still in the development stage, brick-structured buildings are still the mainstream. However, with the progressive development of society, people's demands for quality of life have also increased. The pursuit of health, environmental protection, comfort, and leisure life is bound to become a trend.

Huang Yongping said: “The wooden house project is progressing very smoothly and the development momentum is very good. The company’s wooden house products are favored by consumers and media friends at the Yiwu Fair, and more than 40 media reported on the company’s wooden house products. The wooden house project needs to be equipped with floors, staircases, mahogany furniture, decorative hanging boards, etc. Therefore, it also drives the supporting development of the company's related industries."

Fangyuan builds the Damu cultural industrial chain, Damu culture = wooden flooring + wooden houses + stairs + wooden doors + mahogany furniture. In order to achieve balanced development and comprehensive development, Fangyuan implements the market model of department management and joint-stock management, and establishes effective authorization. Management and performance mechanisms.

The breath of Chinese culture

Into the floor

Through years of development and management, Fangyuan has integrated traditional Chinese culture and formed its own business philosophy, core values, employee behavior guidelines and shared vision goals. Establishing the business philosophy of advocating harmony between life and nature, guiding each employee to understand and agree with the core values ​​of “rule-worthy, full-by-round” corporate core values, and engrave the “round angle theory” on the stone walls of the company’s doors, which means that the employees of the company keep in mind As a radius person, we must behave according to rules and regulations. As the saying goes, "There is no rule that doesn't work." Only by letting employees know how to be a ruler, can they do things seriously, make every piece of flooring, and ensure the quality of flooring products.

In 2013, the real estate industry is expected to continue to implement tighter control policies, but urbanization, the construction of affordable housing, and the development of the Midwest provide an opportunity for the development of the flooring industry.

“To fight against iron is also hard for itself”. Only through market-orientation and innovation, we will seek new development models and new profit models to promote the transformation and upgrading of the flooring industry so that we can remain invincible in the market.