Personalized Marketing Promotes Hardware Lock Market Development

In recent years, private enterprises in lock-in enterprises have suddenly emerged as the main force in the development of the industry. The transfer of European and American markets will become the key to expanding the marketing channels of the hardware lock industry in China. As part of the home improvement design, locks and accessory hardware are bound to affect the development of locks and hardware, and innovations in locks and hardware can bring new highlights and changes to home improvement designs.

1. Functional requirements and experience of heavy users From the perspective of the development trend of the lock industry, attention has been paid to the user experience and product humanization. Zhongheng lock industry developers conduct extensive and in-depth research on indoor locks in the existing market based on their application occasions, user needs, and consumer habits. They are combined with door locks and other senior industrial customers to provide feedback on lock body functions. New design to meet family needs.

2. The innovative design embodies the culture and taste in the design and incorporate the attention of culture and personality. There are a variety of lock hardware styles on the market, and there are many varieties of them. However, from the very beginning of the design, it is rare to include various cultural connotations as design concepts. The Zhongheng Hardware R&D team has been dedicated to exploration and experimentation in this area since several years ago.

3, environmental protection, energy conservation and safety "lock"

Environmental protection, energy conservation and safety are now the focus of the lock industry in production. The severity of environmental issues calls for more effective actions by responsible producers. Whether the product passed the certification of the environmental system and occupational health and safety system; whether to gradually adopt environmental protection plating technology, reduce the use of cyanide, use 3 Chromium plating; whether to meet the electroplating wastewater treatment and electroplating industry pollutant discharge standards, are manufacturers began to pay more attention to problem.

4. Hi-tech promotes the emergence of intelligent biometric identification technology for locks and the development of smart locks and intelligent hardware. Together they will bring locks and hardware applications to a new height. Home intelligence will enter the homes of ordinary people in the near future. .

At present, smart locks with high technological and scientific content, including password locks, IC card locks, fingerprint locks, etc., have gradually gained the recognition of high-end consumption in the market due to their unique convenience and gradual maturity of technology. And made a place. Fingerprint locks using biometrics technology have even broader market prospects due to fingerprints' uniqueness, non-replicability, portability, forgetfulness, and loss-free features.

Hardware locks brand marketing needs analysis At present, although China is the world's largest hardware producer, but there are not many high-precision, high-efficiency products, low-level, low-value-added phenomenon is very common, brand marketing is also lagging behind. Luo Baihui, the chief brand officer of Jinmo Machinery, pointed out that in order to improve competitiveness, hardware locks must expand sales channels and develop high-end products.

The current lock industry is relatively low, hardware protection patent protection awareness is weak. Even if the hardware lock company has an advanced patented technology, then similar products will appear in the hardware lock market. The low threshold of hardware locks in the current environment has led to confusion in the hardware lock market. The lock market infringement will happen from time to time. And the lack of brand awareness in the hardware lock market, the hardware market everywhere, there are brands, no brand, in short, is a mixed bag.