Danyang saw blade finds the right position to broaden the market's rapid development

Abstract Jiangsu Danyang is known as the “Hometown of Chinese Saw Blades” and has nearly 100 production and operation companies of various saw blades. Hardware tools are the pillar industries here, with an annual output value of nearly 2 billion yuan, and the output accounts for one-third of the national saw blade production.
Jiangsu Danyang is known as the “hometown of Chinese saw blades”, and there are nearly 100 companies producing and operating various saw blades. Hardware tools are the pillar industries here, with an annual output value of nearly 2 billion yuan, accounting for one-third of the national saw blade production, and product exports account for nearly 50% of the country's total saw blade exports.

Despite the adverse factors such as the financial crisis, Danyang saw blade manufacturers have vigorously explored emerging markets such as Russia, India and Brazil by adjusting their marketing direction, and have changed from simply pursuing quantity to improving product quality and grade, in a tough economic situation. Continued to maintain a healthy development trend. In 2012, the Danyang saw blade industry is expected to achieve sales of over 2 billion yuan and export earnings of 250 million US dollars.

For a long time, Danyang saw blade products are mainly in the middle and low grades. Due to the low technological content of products, the price of products is not going up, and the market competitiveness is not strong. How to seek survival and development in the face of adversity, Danyang saw blade industry has in-depth investigation and discussion, and established a development strategy to promote development and implement brand efficiency with innovation.

Adjust the product structure and adhere to the road of technological innovation. First of all, the product structure adjustment, from the production of low-end products to the production of high-end products, improve product positioning, increase product competitiveness. Secondly, the staff structure was adjusted, and the R&D team was formed by introducing scientific and technological talents and cultivating innovative talents. Third, update production equipment, improve production processes, and eliminate backward technologies.

Adjust the mode of operation and stick to the path of internal and external integration. Danyang saw blade products are mainly sold to the international market, with less sales in the domestic market. Originally due to the better economic situation in the countries and regions such as Europe and the United States, the market was stable, and the export situation of Danyang saw blades was good. With the sluggish foreign market and reduced demand, foreign trade orders have fallen. To this end, the saw blade companies to adjust their business methods, take the road of internal and external integration, while doing a good job in the foreign market, do a good job in the domestic market, adhere to the "two legs" walk.

Adjust product upgrades and stick to the brand economy. There are many models and types of Danyang saw blades, but there are fewer real brand products, the market competitiveness is not strong, and the product price is not high, which directly affects the enterprise benefits. Danyang saw blade companies boldly develop new products on the basis of existing products, and actively create brand products at all levels, from simple products to brand transfer.

Strengthen technical guidance and enhance product competitiveness. In order to make Danyang saw blades more enter the international market, Jiangsu Zhenjiang Inspection and Quarantine Bureau actively helps saw blade manufacturers to establish quality management system, provide inspection and quarantine regulations for enterprises, guide enterprises to strengthen product quality management, and improve the competition of export products in the international market. force. At the same time, Danyang saw blade companies have implemented strong alliances and adopted an intensive development path. Through enterprise alliance and cooperation, a loose cooperative alliance is formed to form a base-type industrial cluster, which realizes the extension of products and promotes the healthy development of saw blade products.

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