Ceramic Market Analysis

According to a recent survey conducted by a website, about 25% of people buy high-end ceramics for daily use, 19% buy mid-range products, and about 56% buy low-end products. This survey has a certain degree of representation and shows certain problems, reflecting the current status of social consumption - consumer groups are in a two-level differentiation trend, luxury luxury goods have a large demand (and are increasingly showing a trend of younger age), The middle and low-end, low-priced products also have great demand and market.

Since the high, middle, and low-end markets cannot lose their reform and opening up, some people are getting rich first. At the same time, due to various reasons, the income gap between residents has widened and the disparity between the rich and the poor has appeared.

Therefore, the people's consumer demand also showed great changes, more expensive, more luxury, more high-end products are also to buy, and there is a greater market demand. The cheap, middle- and low-end products also have a large market and demand, and this part of the consumer group occupies a larger proportion. Therefore, in the face of new changes in market demand, all industries and even the construction sanitary ceramics industry we are engaged in should re-examine, comb and position our development ideas.

Should be based on different levels of consumer demand, according to the characteristics of different regions, according to the actual situation of different companies, develop different development ideas and product market positioning, so that high-end market, middle and low market can not be lost.

High-, middle-, and low-grade products have caught on in the past. Some people talked about the development of the raw ceramics industry and even the enterprises. They blindly said that they adjusted their product mix, implemented industrial transformation and upgrading, vigorously developed and produced high-end, high-value-added products, and improved the product's grade level. Raise the price of the product and make a profit. This idea is correct, but this is not the only purpose and direction. In the future, it should mainly develop two directions and two ways of thinking, both to develop high-end products and to develop medium and low-end products.

High-end products need high input, high output, and high price. Rely on improving product standards and grades, do fine works, culture, art (art decoration renderings), branding, deep processing, extending the industrial chain, increase the added value and functional value of products, increase the selling price of products, and increase economic efficiency . The middle and low-end products ensure that the prices are basically unchanged and the price is reasonable, and through the use of some low-grade raw materials, lowering the firing temperature, lowering the production cost, and obtaining benefits. For middle and low-end products, there are also large consumer groups and markets.

It is necessary to strengthen quality management, improve various management systems, and improve the level of management and product quality. Through product design and new product development, to provide consumers with inexpensive products. Through technological innovation, some low-cost raw materials and waste are used to study the use of low-cost mud formulations for production. Under the condition of reasonable price, economic benefits can be achieved through low cost advantages.