In recent years, the “dice card†phenomenon has become more and more serious in the home furnishing industry. For original companies, the losses caused by counterfeiting are inestimable, and the brand image suffers huge losses. For consumers, product quality and after-sales service Services, etc. can not be guaranteed, counterfeiting, "big money" phenomenon really makes manufacturers, consumers "very injured."
Home industry plagiarising wind flooding industry insiders denounced habits
On the first day of the opening of the Guangzhou International Furniture Exhibition on March 18, 2012, the incident of the Chairman of TRECI (Treki), an Italian imported furniture brand represented by the Hong Kong royal family's furniture, was a moment to provoke a turmoil. The counterfeiting incident not only caused media and industry insiders to stop watching, but also allowed some businesses to stand up and began defending their rights.
Qiuling Fei, Director of Marketing Department, Corani: The proliferation of counterfeiting is a result of the mentality of some business owners who are eager for quick success.
At present, the phenomenon of counterfeiting in China is very serious. The main reason is that some business owners are eager to seek profit. But companies that really want to become brands should stick to originality and persist in innovation. Just as an advertising phrase “has been imitated and never surpassedâ€, it should be done. Of course, there is no need to worry too much about this phenomenon. It feels like a "flood and scourge," and I think it is a process at present and it will gradually get better in the future.
Yang Jianwei, president of Enuo Weijian: If companies can easily copy, why not?
Yi Nuo Wei spends more than 100,000 registered design patents each year. However, certain products have been plagiarized. It takes 400 to 500,000 to fight a simple lawsuit, but it only wins 100,000 in compensation. This is why furniture is also a cause of rampant plagiarism. The lack of attention from the state is the biggest source. If corporate plagiarism is easy, why not? It also saves a lot of research and development expenses. The sad Chinese furniture industry.
Chen Xiaotai, President of Beijing Top 100 International Home Trading Co., Ltd.: Sometimes rights protection is also a matter of labor and human resources.
The plagiarism in the copycat is the most hateful. I have compared them to thief. This is very hateful now. In light of the current plagiarism behavior, our top 100 use legal weapons to protect ourselves and apply for patents for each product. However, the effectiveness of patents is not obvious, because from the application to the approval, after people copy your product, We must go through legal procedures again, the first trial, the second trial, and sometimes it may be over six months. One year after the successful application of a product from the application to rights protection, the product passed the season and it was time to produce new products. Sometimes, rights protection is also a matter of labor and human resources.
Hao Liping, Director/Artistic Director, Beijing Royal Modern Furniture Co., Ltd.: Should Pay High Attention to Plagiarism and Protect the Rights of Original Brands
When the Italian government came to China to crack down on counterfeits, I think it was justified. At this year's show, our home was awarded gold products last year. At this year's show, there were no fewer than 10 manufacturers copying and copying. Some manufacturers even bought our furniture in their own showrooms and opened drawers. Printed with our royal modern LOGO. For my current manic plagiarism, from my personal perspective, I think we should intervene from an industry behavior or introduce some standard behavior. At present, many of the original enterprises are faced with the plagiarism behavior of some brands. They are unable to continue to innovate and constantly upgrade their products. Therefore, I suggest that the industry and the news media should attach great importance to plagiarism and protect the rights of original brands.
Counterfeit products pull down profit margins
In the home building materials industry, due to the low threshold, many small business small brands have sprung up in the market. Some even do not have a regular team to operate, and small workshops produce products and sell them. According to relevant media reports, products need a lot of manpower and material resources in the R&D and design phase, and the product market approval ratio is usually less than half, and counterfeiters and plagiarists mimic hot products and do not have to bear market risks or burden high prices. the cost of. Counterfeit products will lower the market price, so that the original genuine profit margin will become smaller. Counterfeiting and copycats have huge losses for original companies, and they have invested a lot of manpower and material resources in product research and development. They are easily plagiarized by others to seize the market and lack protection of rights and interests. Qiu Yinfei, director of the market department of Korani, said that China’s intellectual property protection system is still not perfect, and the national patent law needs further refinement to protect the legitimate rights and interests of the original enterprises.
Counterfeit products flooding the market are difficult to identify
Because consumers have a limited understanding of home building materials products, only look at the appearance, see the logo, and even cheaper to buy counterfeit products, the ultimate victim is precisely the "high price and small number of authentic brands and consumers themselves. According to experts, the base frame of a good sofa is solid wood, and the force spring is a stainless steel upright spring. The seat cushion is a high-density synthetic resin high-temperature molding mold, the cushion is filled with all feathers, and all the materials are fire-retardant and environmentally-friendly. And other standards. Counterfeit products often come from some small manufacturers or small workshops that are not strong enough, have insufficient funds, and have limited technology. Both raw materials and production technologies are difficult to meet the standards of brand home production and production. Product quality is incomparable with genuine brand furniture. The inflow of counterfeit products into the market seriously damages the interests of consumers, and it is difficult to ensure that quality will seriously affect the safety of use and even threaten people's physical and mental health.
Preventing counterfeiting, keeping innovations in
Counterfeit products flood the market, not only damage the interests of original companies, intellectual property rights are not protected, but also caused a serious blow to consumers. How to better regulate the market, in addition to the need for national related policies, the more important is the company's integrity and self-discipline. In order to make the industry more healthy and rapid development, innovative companies are undoubtedly a powerful force boosting. Innovation is the soul of a company. If a company has no sense of innovation at all, then the company can only be an empty rack without souls. Companies that only know how to walk in the back of other people's hips have no soul, and those who lose their souls have no future. Without long-term strategic goals, such enterprises can only be second-rate enterprises. The products created can only be second-rate products, making it difficult to enter the world-class stage. At the same time, the consumer market is increasingly demanding for product customization. Without the recognition of consumers, it will eventually be eliminated by the market. Therefore, only by strengthening the ability to innovate and maintaining the competitiveness of the product can the company develop faster and better, and it will also play a positive role in boosting the development of the industry.
Home industry plagiarising wind flooding industry insiders denounced habits
On the first day of the opening of the Guangzhou International Furniture Exhibition on March 18, 2012, the incident of the Chairman of TRECI (Treki), an Italian imported furniture brand represented by the Hong Kong royal family's furniture, was a moment to provoke a turmoil. The counterfeiting incident not only caused media and industry insiders to stop watching, but also allowed some businesses to stand up and began defending their rights.
Qiuling Fei, Director of Marketing Department, Corani: The proliferation of counterfeiting is a result of the mentality of some business owners who are eager for quick success.
At present, the phenomenon of counterfeiting in China is very serious. The main reason is that some business owners are eager to seek profit. But companies that really want to become brands should stick to originality and persist in innovation. Just as an advertising phrase “has been imitated and never surpassedâ€, it should be done. Of course, there is no need to worry too much about this phenomenon. It feels like a "flood and scourge," and I think it is a process at present and it will gradually get better in the future.
Yang Jianwei, president of Enuo Weijian: If companies can easily copy, why not?
Yi Nuo Wei spends more than 100,000 registered design patents each year. However, certain products have been plagiarized. It takes 400 to 500,000 to fight a simple lawsuit, but it only wins 100,000 in compensation. This is why furniture is also a cause of rampant plagiarism. The lack of attention from the state is the biggest source. If corporate plagiarism is easy, why not? It also saves a lot of research and development expenses. The sad Chinese furniture industry.
Chen Xiaotai, President of Beijing Top 100 International Home Trading Co., Ltd.: Sometimes rights protection is also a matter of labor and human resources.
The plagiarism in the copycat is the most hateful. I have compared them to thief. This is very hateful now. In light of the current plagiarism behavior, our top 100 use legal weapons to protect ourselves and apply for patents for each product. However, the effectiveness of patents is not obvious, because from the application to the approval, after people copy your product, We must go through legal procedures again, the first trial, the second trial, and sometimes it may be over six months. One year after the successful application of a product from the application to rights protection, the product passed the season and it was time to produce new products. Sometimes, rights protection is also a matter of labor and human resources.
Hao Liping, Director/Artistic Director, Beijing Royal Modern Furniture Co., Ltd.: Should Pay High Attention to Plagiarism and Protect the Rights of Original Brands
When the Italian government came to China to crack down on counterfeits, I think it was justified. At this year's show, our home was awarded gold products last year. At this year's show, there were no fewer than 10 manufacturers copying and copying. Some manufacturers even bought our furniture in their own showrooms and opened drawers. Printed with our royal modern LOGO. For my current manic plagiarism, from my personal perspective, I think we should intervene from an industry behavior or introduce some standard behavior. At present, many of the original enterprises are faced with the plagiarism behavior of some brands. They are unable to continue to innovate and constantly upgrade their products. Therefore, I suggest that the industry and the news media should attach great importance to plagiarism and protect the rights of original brands.
Counterfeit products pull down profit margins
In the home building materials industry, due to the low threshold, many small business small brands have sprung up in the market. Some even do not have a regular team to operate, and small workshops produce products and sell them. According to relevant media reports, products need a lot of manpower and material resources in the R&D and design phase, and the product market approval ratio is usually less than half, and counterfeiters and plagiarists mimic hot products and do not have to bear market risks or burden high prices. the cost of. Counterfeit products will lower the market price, so that the original genuine profit margin will become smaller. Counterfeiting and copycats have huge losses for original companies, and they have invested a lot of manpower and material resources in product research and development. They are easily plagiarized by others to seize the market and lack protection of rights and interests. Qiu Yinfei, director of the market department of Korani, said that China’s intellectual property protection system is still not perfect, and the national patent law needs further refinement to protect the legitimate rights and interests of the original enterprises.
Counterfeit products flooding the market are difficult to identify
Because consumers have a limited understanding of home building materials products, only look at the appearance, see the logo, and even cheaper to buy counterfeit products, the ultimate victim is precisely the "high price and small number of authentic brands and consumers themselves. According to experts, the base frame of a good sofa is solid wood, and the force spring is a stainless steel upright spring. The seat cushion is a high-density synthetic resin high-temperature molding mold, the cushion is filled with all feathers, and all the materials are fire-retardant and environmentally-friendly. And other standards. Counterfeit products often come from some small manufacturers or small workshops that are not strong enough, have insufficient funds, and have limited technology. Both raw materials and production technologies are difficult to meet the standards of brand home production and production. Product quality is incomparable with genuine brand furniture. The inflow of counterfeit products into the market seriously damages the interests of consumers, and it is difficult to ensure that quality will seriously affect the safety of use and even threaten people's physical and mental health.
Preventing counterfeiting, keeping innovations in
Counterfeit products flood the market, not only damage the interests of original companies, intellectual property rights are not protected, but also caused a serious blow to consumers. How to better regulate the market, in addition to the need for national related policies, the more important is the company's integrity and self-discipline. In order to make the industry more healthy and rapid development, innovative companies are undoubtedly a powerful force boosting. Innovation is the soul of a company. If a company has no sense of innovation at all, then the company can only be an empty rack without souls. Companies that only know how to walk in the back of other people's hips have no soul, and those who lose their souls have no future. Without long-term strategic goals, such enterprises can only be second-rate enterprises. The products created can only be second-rate products, making it difficult to enter the world-class stage. At the same time, the consumer market is increasingly demanding for product customization. Without the recognition of consumers, it will eventually be eliminated by the market. Therefore, only by strengthening the ability to innovate and maintaining the competitiveness of the product can the company develop faster and better, and it will also play a positive role in boosting the development of the industry.
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