Brand building materials will be lower than cost price promotion

The lightness of the home improvement market since August has caused home improvement companies to pay special attention to this year's cross-year home fair. Liu Jianjun believes that in the invasion of the market cold wave, exhibition marketing is one of the most important sales channels. Combining the power of many home improvement brands to attract consumers will be expected to attract more signing passengers.

At the home improvement booth lottery ceremony, all home improvement booths were grabbed for free, and the stone, master craftsmen, Jin Huang, casual residence, free space, gold space, Ya Zhu, 288 integration, Baidu, Apple, Dihao, Yizhu, Xijuan, Meidi, Huizhi, Jiahe, Thousands, Jiangnan Beauty and other companies have set home improvement booths. The person in charge of the home improvement company said in an interview, “This is the only large-scale home fair in the second half of the year. In order to promote more volume, they will make great efforts to make profits and attract the owners to be renovated with the greatest economic benefits.”

The material exhibition area, as another important part of each fair, also attracts many famous domestic brands. A person in charge of the exhibition organizing committee's investment promotion department stated that unlike the investment promotion of the previous Fair, all the exhibiting material manufacturers of this exhibition were required to sign an agreement with the Organizing Committee. The agreement requires that "each exhibiting brand must take out some of the high-quality products and promote it to exhibitors at a cost below the cost to stimulate the consumption of building materials."

Since the start of the exhibition, including investment, including Eswell overall home, a product balcony, Senge integrated kitchen, everything electrical appliances, Guanzhu ceramics, Wanhe Electric, Denilson, Guangya doors and windows, Aoxiang ceramic tile, Lanshe diatom mud , Xiangyong Materials, Jason environmental protection stoves, Yisheng heating, Autran water heaters, Vantage cabinets, European sent cabinets, Panpan heating, the United States HVAC, including building materials, electrical appliances manufacturers have established.

According to reports, the building materials brand that settled in will develop various types of ultra-low-cost promotions to give back to exhibition owners. For example, Aoxiang Tile 300×450 size wall tiles, promotional price of 65 yuan / m2, 500 square meters before the show is only 28 yuan / m2; million and electric 10P3V10 digital thermostat series, 10L promotional price is 1680 yuan, Only 1280 yuan during the exhibition, 12L promotional price is 1880 yuan, the exhibition specials 1380 yuan. Original classical furniture PQ064 series, promotional price of 2180 yuan, the exhibition limited promotional price of 980 yuan.