3 types of hardware manufacturing methods "land brand" become "foreign goods"

A domestically produced product, marked with an English name, declares to be a "foreign brand," and the price can be doubled! In the building materials industry, there are even more insiders in the industry. Three kinds of tactics can produce a high-sounding "foreign brand." In fact, there are innumerable markets in the hardware industry, and the dazzling events of the Da Vinci shouted at the same time that the consumers shouted "whisper" and made the whole industry wake up. "Foreign goods" Although it is good, it cannot be blindly superstitious. Instead, it must choose to buy a brand according to its own economic strength and current situation.

The difference between the same material products, the maximum actually reached more than 5,000 yuan per meter, the difference in the overall kitchen is as high as 20,000 to 30,000 yuan, especially between the local brand and advertised "imported" brand. In fact, when visiting many home stores, it was discovered that many brands have beautiful foreign names and they are even more famous for importing. What comes from "Italy", "United States", "Spain", "Germany" and so on. Relevant persons have blew up inside stories. At present, some counterfeit brands of cabinets are roughly processed through three kinds of techniques. Three kinds of techniques can be processed to produce a high-sounding "foreign brand"

(1) Some of the so-called “first-class premium brands” currently on the market are not known in Europe, or they are positioned in the middle and low grades, and take the low-end European products in China as “brand names”.

(b) It is understood that some well-known brands of domestic accessories such as sinks, faucets, general quote a few hundred dollars, many more than a thousand dollars. However, foreign brands are several thousand dollars, and some are even more than ten thousand yuan. The price of the derailment accessories marked in English can exceed 10,000. Actually, this is also due to the fact that foreign brands in the kitchen hardware market are in the spot. People are still very serious in respect of the mindset of the Chong Yang. Some merchants have lied to ordinary brands as imported brands, which is in the high-end kitchen market. Especially serious.

(3) In fact, the supply of raw materials for foreign hardware cabinets from China is not limited, and some imports are imported instead of all imports. However, some businesses have imitated for obtaining more profits.

Although this is the case, in the light of the current derailment market environment, foreign brands need to “pay” in the short term. In fact, in terms of original design, domestic brands do have a certain distance from the international level. For the cutting-edge design of Italy and the exquisite craftsmanship of Germany, it is difficult for the domestic hardware cabinet industry to keep up in the short term, and it is unavoidable to pay for it, but I believe this will surely drive the development of the entire hardware cabinet industry. The situation will definitely change.

There are not many powerful hardware cabinet manufacturers, they can afford less high-end equipment, and they cannot attract high-quality talents to innovate. In fact, there are countless hardware cabinet companies registering in the Hong Kong Special Administrative Region and even foreign countries, because many policies are tilted toward these registered companies. It is difficult to avoid the “counterfeiting” in the hardware cabinet industry.

According to analysis, many foreign hardware cabinet brands are not pursuing large-scale production, and some even have limited production, and there are many types of family workshops. Therefore, there are many brands. For example, there are nearly 3,000 brands with distinctive features in Italy, which has also given some domestic bad businesses. A good impersonation opportunity.

We can calculate such an account: Local brands of special high-grade similar products are only around 5,000 yuan***. Foreign hardware cabinets are generally based on the price of cabinets. Good conversion of paint materials is only a delay of 400 euros (about 4,000 yuan), but the same product can be sold to the lowest 1.2 million yuan. * Each meter.