The furniture industry is now eight strange or a large number of brands disappear within ten years

The rapid development of China's furniture industry, especially after experiencing rapid expansion in the past decade or so, has completed decades of development abroad in a short period of time. China's furniture industry, which has maintained rapid growth, has enjoyed many reputations as the world's largest manufacturing country and the world's largest exporter. China's furniture industry has therefore enjoyed the huge material achievements that it is proud of. However, the Chinese furniture industry is the industry dominated by the private economy. The late start, weak capital strength, low industrial level and the development speed are becoming more and more uncoordinated, resulting in eight major blame in this industry:

The first blame: the average educational background of China's furniture industry bosses does not exceed high school, but it has created an annual output value of 600-700 billion. The status of the furniture industry in the national economy is becoming more and more important year by year, but because the cultural quality of the employees in the entire industry is relatively low, it is called the industry of "artisan upstart".

The second blame: full of temptations and "micro" profitability. The era of low profit in the furniture industry has arrived. After the financial turmoil, once real estate has calmed down, the total demand for furniture will enter a stage of slow growth. Rising raw materials, rising labor costs, soaring channel costs, and soaring export costs are all testing the profitability of the furniture industry.

The third blame: the entry barrier is not high, but it is not easy to sit on the fortune boat. From the craftsman to the factory, it seems not difficult, as long as it is a little idle, but when money is not a problem and there are other problems, it is an extravagance to want to sit on the fortune. How to differentiate products? How to build a brand? How to channel innovation? How is management scientific and effective?

The fourth blame: production, export, foreign exchange earning, but it is difficult to get the favor of international capital. There are few listings in the furniture industry and fewer venture capital investments. Does this industry need capital entry? Obviously not.

Fifth blame: The furniture industry knows how to copy jobs. I can't sell you but I can kill you, but I don't invest energy to learn advanced branding strategies.

The sixth strange: marketing channels are single, manufacturers are led by channel vendors, and channel innovation is the weakest of all industries.

Seventh strange: Furniture owners usually have money to buy Mercedes-Benz BMW, but no money to buy glasses-myopia, lack of social responsibility and ideals; short-sightedness, lack of strategic vision.

The eighth blame: furniture is closely related to the lives of residents, but there are few brands that are familiar to people; the brand awareness and communication level of this industry is surprisingly low, which is extremely disproportionate to its position in the national economy.

The fatal thing is: the furniture industry practitioners, especially the operators, have been surprised by these phenomena

You said that his overall cultural level is not high, but he feels that * Fan * is proud, and it just bears witness to his ability. You said that they copied homework, and he said that if you do n’t copy, someone will copy it naturally, and once you do your own Du ** work, it may not be easier to get praise from teachers (consumers) than homework. You said that they were craftsmen, he said that as long as the craftsman made money, the engineer who did not make money would also be in vain. You said that their brand awareness is backward, and marketing is low-level. He said, do n’t tell me about marketing, I can just sell it (this is actually very accurate). You said they were short-sighted, he said that wearing glasses is basically kicking (IT) ...

How many furniture brands will disappear in the next 5-10 years?

High growth rate and low-level operation * Gong * deposits, inherently fragile capital, coupled with the rapid changes in the international market, domestic consumer brand awareness is gradually awakening, national policies for environmental protection, low carbon requirements and the integration of the industry ’s survival of the fittest will make furniture The industry will experience a large-scale brand reshuffle in the next 5-10 years. Some furniture companies with inadequate core competitiveness, lack of brand advantages, and chaotic management will be eliminated, and a large number of furniture brands will withdraw from people's attention.

The home appliance industry has emerged and interpreted the problem of further concentration and extinction of brands in the past ten years. The arrival of the furniture industry brand era will also perform such a process.

First, the company lacks core competitiveness and follows others, and its products are similar and its marketing methods are similar. Eventually, it will be eliminated by fierce competition.

Second, the organization has no strategic planning and its brand awareness is weak. If the partial tactics of scattered headaches, head pains, and pains are not applied to the integrated marketing communication transformation under the guidance of marketing strategies, it will be a matter of time.

Third, in the game between manufacturers and channel suppliers, the furniture enterprise discourse * Quan * is lacking. This kind of lack basically comes from the lack of brands. In front of strong channel businessmen, how can furniture companies master the words * Quan *? How to integrate industry forces to increase the bargaining chip for competition?

Fourth, there is a lack of collective competition awareness and international competitive talents in the industry. "One Jackie Chan, three adult worms", each with a ghost and a belonging, not only is not united, but also splits * Tai * each other, we are not uncommon. And we * Fan * to see multinational companies in China, they as a whole keep high-end, but rarely see them squeezing each other in price, * Fan * appears unusually united and friendly in price. On the other hand, in the competition to participate in the international market, we lack truly effective means other than price, and we lack the experts in international marketing.

"Eight Big Monsters" is not strange, has become the industry's greatest resistance to progress

Objectively speaking, furniture industry operators have unique insights and business ideas about this industry, which is the basis for their success. However, after the industry has developed to a certain extent, it is still conventionally believed that some * Fan * common phenomena are normal, not given enough attention, did not learn the cash practices of other industries, and did not introduce new thinking and new methods. It will be very dangerous.

"Eight Big Monsters" is not strange, it means that the industry operators have gradually satisfied with the status quo, and is bound by inertial thinking; "Eight Big Monsters" is strange, it means that the industry operators have lost the desire and ability to learn; "Eight Great Monsters" "It's not strange, it shows that the operators in this industry rarely have the strategy and vision to be a century-old brand.

We compare the furniture industry to a person, a person who is tireless all day and does not have a good rest. When he is strong, he has never worried about his body, but the hidden dangers of disease are lurking in it. Once the climate changes, the corresponding Symptoms will show up quickly, but regardless of whether external factors change, the disease will come up sooner or later. The same is true for the development of enterprises and the industry. Leaving aside the financial crisis, China's furniture industry, which develops rapidly and bears a high load, also has such hidden dangers, but the arrival of the crisis makes the long-standing problems and contradictions exposed early. At present, China's furniture industry is experiencing difficulties. The deep-seated reason is not the outside, but the industry itself, that is, disordered market competition. The root cause is that the market order has been undermined all along, or that it has been in a disorderly state In the market competition environment, the comprehensive performance is the excessive expansion of the industry, the imbalance of market demand, and the innate imperfect market rules.

So in the next 5-10 years, although the furniture industry will not be like Zhongguancun a few years ago, a company will die in 9 minutes, and it will not be as fast as the brick kiln and plastic products industry because of industrial policy adjustments. Immediately dies, but if you do not strengthen the core competitiveness of the enterprise, strengthen the brand building, and do not change the cottage method of imitating the trend, if you still ignore some abnormal phenomena and backward strategic and tactical problems, then more than half Furniture brands will be helpless. At the same time, some oligarch brands began to surface.

For more furniture information , go to http://news.gojiaju.com/

                                          Welcome to provide news interview clues Advertising / News Hotline Turn 8004

Laser Cutting Decorative Panel

Laser Cutting Decorative Panel

Product Type		Room Divider,Partition Screen, Laser Cut Screen,Sliding/ Folding Screen ,Wall Panel Screen
Finish		Powder coated/ wood color
Fabricating Method		Laser cutting hollow-out, Cutting, Welding, Hand Polishing
Pattern	Customized Design available
Application		Decorative Living Room, Hotel, Bar, etc. Indoor and outdoor public space backdrop Elevator cabin, handrail,living room, background wall, ceiling, Kitchen equipment Specially for bar,club,hotel,bath center,villa,shopping mall.

Laser Cutting Decorative Panel,Decorative Steel Privacy Panel,Metal Laser Cut Panels For Cladding,Metal Laser Cut Panels For Garden

HEBEI KAYI BUILDING MATERIAL TECHNOLOGY CO.,LTD , http://www.kayigrating.com